Effective Public Communication

JC’s Pancakes

BACKGROUND HISTORY

INSPIRATION

4 friends get inspiration & ideas from Kedah.

Penang people love to eat pancakesThey get the recipe from Penang.

The name ‘JC’ is one of the founder of this restaurant.

The First OutletOpening in Citta Mall, Petaling Jaya.

The shop went

Bankrupt

Reason:•No enough traffic among the shopping mall•No customers come to buy pancakes

•No income•No money to pay for staff•No money to sustain

RELOCATION!Moved to Taylor’s University.

Competitors of JC’s Pancakes

NEW COMPANY NEW PRODUCT

•JC’s Pancakes is a new company.•People don’t know about the new product.

•People reject to try the new food.

Eating “Brand” instead of food

•Customers eat food based on the brand.•Example: MacDonald, KFC, Pizza Hut

PANCAKES COMPETITORS

•Some company selling the same product caused the competition of JC’s Pancakes.•Example: Hot & Roll, Pancakes House

Obstacles & Challenges of JC’s Pancakes

It’s a snack, not a MEAL.•Pancake is a new market•90% of the customers are students.•Students not willing to take pancakes as their proper meal•Didn’t give fullness.

TRAFFIC & PEOPLE

•Hard to get a good and convenient location.•Hard to get back the same customers.

THE WORKERS•Having problems to employ employees.•Limited man power to do work.•Hard to trust the employees.

JC’s Pancakes nature of business.

Pancakes & Nasi Lemak•Sell pancakes as the main food & nasi lemak as

sub choice.•Pancakes divide into heavy and light pancakes.

•Sell nasi lemak to support income.

LIGHT PANCAKES AS SNACK HEAVY PANCAKES AS MEAL

STRATEGIES•Having promotion: breakfast set A & breakfast set B•Have a set meal called Nasi Ayam Penyet.•However Nasi Ayam Penyet is not selling anymore as it replacing the places of selling pancakes.

Future plan of JC’s Pancakes

Franchised•Opening 2 franchises soon in May in KLIA 2.•To earn extra income from franchise.

YUMMY YUMMY

DUCK

BACKGROUND HISTORY

•Started business in 1980.•Raise, cook and export ducks to Singapore.

Obstacles/Challenges

•Duck selling business is somewhat small.•The owner stick to what they were doing and be always passionate about it.•Duck market isn’t actually high in demand. •Sells well during festive seasons, especially Chinese new year.

Nature of Business

•The owner goes to the slaughter house to inspect the quality of the ducks at 5 a.m.•The owner inspects the management of the ducks at the farm as well.•If the business at the restaurant doesn’t sell well, yummy yummy duck focus sales at a local market.

Strategy of Yummy Yummy Duck

•No holidays because that’s when the business is at it’s peak.•Research and hard work.•Listen to suggestions from customers or friends.•Provide a simple dish.•Have the customers feel like they’re having home cooked food.

Future Plan of Yummy Yummy Duck

•Retire and let daughter take over the place.•Advise to her daughter: business should do in hard work but not laziness.

Advice to the future generation

•Carry on the business and entrust the business•Responsible to maintain the health of customer•Always provide clean and healthy food for customer

THE END