EUGENE POLICE DEPARTMENTGROUP #8

Jordan GilbertsonLauren Kellas

Addison MooreNicole GolfReed Aden

PROBLEM:

SOLUTION:

How to communicate the crime risks to students and how to motivate them to take prevention steps

Create a customizable app to communicate with students about crime and prevention.

EUGENE POLICE DEPARTMENTCrime Prevention and Awareness

STRENGTHS

• Decreased Crime

• Involved in Community

• Motivated

• Authority

WEAKNESSES

• Disconnect w/ students

• No Social Media Presence

• Budget

• Student enrollment means they have to continuously teach prevention steps

OPPORTUNITIES

• Social Media

• Decrease Crime

• Increase Communication

• Connect w/ Property Management

THREATS

• Crime Increase

• Student Population In-crease

• Less Space More People

S.W.O.T.

• Behavior and Awareness

• Changingattitudestoinfluencebehavior

• ThreeStepstouncoveringbarriersandbenefits

• EPD’s current marketing and communication strategies are not working

• College students are very technology driven, specificallywiththeirSmartphones

SECONDARY RESEARCH

No 47%

Yes 53%

HOW WOULD YOU LIKE TO BE NOTIFIED ABOUT CRIME?

80%SAID EMAIL IS THE PREFERRED CHOICE OF COMMUNICATION

NO YES61% 39%

EUGENE POLICE DEPARTMENT

Crime Prevention and Awareness Survey

of the students we surveyed...

HAVE YOU PERSONALLY BEEN AFFECTED BY CRIME IN EUGENE? Has anyone you know been

affected by crime in Eugene?

51%

37%29%

17%

7%

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No 37%

Yes 63%

What type of crimes have you been affected by?

No 10%

Yes 90%

Do you feel you can be better edu-cated about crime prevention?

Facebook 12%

Twitter 14%

Other 5%

Text 41%

How often would you want to receive thisinformation?

Once a day 12%2-3 times per week 18%

Once a week 53%2-3 times per month 10%

Less than once a month 1%Once a month 7%

90%UNDERGRADS

5%OTHER

4%GRAD

STUDENTS

1%PROFESSOR

Who was surveyed?

Wouldyou want

to be notified when crime

happens in your neighborhood?

93%

72%

71%

88%

80%

62%DRAW

BLINDS

HIDE VALUABLES

IN CAR

LOCKCAR DOORS

HIDEVALUABLESIN HOME

LOCKWINDOWS

LOCKFRONT DOOR

What crime prevention steps do you take on a daily basis?

Focus Group with University Students

EUGENE POLICE DEPARTMENT

We found...

email is not the most effective mean of communication

studentswanttobenotifiedaboutcrimemoreefficiently

students don’t feel safe at night

students were enthusiastic about a customizable app

PLEASE RANK THE FOLLOWING FEATURES FROM MOST IMPORTANT TO LEAST IMPORTANT

EUGENE POLICE DEPARTMENTCrime Prevention and Awareness Survey ROUND 2

of the students we surveyed...

No 26%

Yes 74%

WOULD YOU USE THIS APP? BRIEFLY EXPLAIN

45% what area(s) I want to be notifiedabout

49% how many notifications Ireceive

31% what crimes I want to be notifiedabout

70% to have prevention remind-ers or not

I want the ability to choose...

ranked in order from most important to least

EUGENE POLICE DEPARTMENTRecommendation and Conclusion

Students want a highly customizable app

Email, Social Media, Twitter and Face-book, are not the right platforms for dealing with crime and prevention.

Students get floodedwith emails dailyand it is easy for them to overlook even important messages.

Core ideas: personalization, tailoring to the user, super customizable

CrimePush, is an app already available where you can report crime to local po-lice departments.

We recommend that EDP either part-ner with CrimePush or construct an app similar to it.

THANK YOU!