‘‘EPF LOGO CHANGE’’subtitle

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LOGO Current logo

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• EPF owns a logo but does not “boast” itNo highlight neither automatic use of EPF’s

identityNo internal visual guidelines

• The logo No matching with other background than

whiteExpensive to print out due many different

coloursDrab and snowy colours => insecurityNo mirror of the organisation’s valuesToo naïve

LOGO Current logo

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• EPF is the umbrella organisation of pan-European patient organisations active in the field of European public health and health advocacy

• Our vision is high quality, patient-centred, equitable healthcare for all patients throughout the European Union

• Our mission is to be the collective patients’ voice at EU level, manifesting the solidarity, power and unity of the EU patients’ movement, and to provide a strong and united patients’ voice to put patients at the centre of EU health policy and programmes.

• Values: Independent, inclusive, equitable, empowering patients, holistic, transparent, patient-centred, non-discriminatory

LOGO About EPF

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• 2012, graphical transition towards a new identityColourful for positivityStrong to show we are a reliable leader

• 2013 will celebrate the ten years of EPF

LOGO 2012, a transition year

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• Still naïve• Not creative enough and wrong concept

Contrived: it attempted too hard to convey our valuesThe objects were not linked to each otherThe umbrella concept does not work

• We cannot play with words« European Patient’s forum » is too longThe « P » made the word « Patients » not readable It made the logo too wide horizontally

→ Lesson learned: no words, square shaped, simplicity, new concept

LOGO Previous attempts

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• Be conceptual• Convey our values, motives and objectives• Be recognised, remembered and respected• Indicate we are serious about being successful• Show we are a reliable leadler for patients in the

EU• Last for the ten next years

LOGO Future logo

THE FUTURE LOGO SHOULD:

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• Simple logo• Nice mix with the name• Modern as reference to

social networks• Mirror of their values

LOGO Future logo

THE EXAMPLE OF BEUC:

THANK YOU FOR YOUR ATTENTION!More information:www.eu-patient.euinfo@eu-patient.eu