© 2014 IBM Corporation

MES1466: #EPICFAIL: The Biggest Mistakes

with Mobile Initiatives and How to Avoid Them

@ChrisPepin

IBM MobileFirst Services Executive

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Agenda

Mobile growth and use cases

Mobile challenges

Biggest mobile mistakes

Best practices of mobile leaders

Mobile adoption continues to explode

5.6 Billion

Personal Devices Sold

1 TrillionConnected

Devices

41% CAGR

Wearable Wireless Devices

2013 2014 2015

Mobile banking transactions grew at

138% CAGRfrom 0.3B in 2008 to 9.4B in 2012

25% of all online search for travel comes from a mobile device

1/3 of citizens access federal government website by logging in from phones or tablets

Mobile is changing interactions across industries

62% use devices for work related email

47% use devices to read and write docs

41% use devices to access work related apps

And ultimately changing how individuals are getting things

done

Developing apps that integrate with information across the enterprise

Infrastructure complexity from multiple device platforms

Mobile requirements for employees/workers

Comprehensive mobile strategy and availability of skilled resources

New process and business designs required for transformation

opportunities

Rapid and disruptive innovation shortening time to value requirements

Protection of privacy and confidential information

Policies for client-owned smartphones and tablets

Visibility, security and management of mobile platform requirements

Business & IT Changes

Privacy & Security

Integration

Mobile trends bring IT challenges

Top 10 biggest mistakes with

mobile initiatives

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Mistake #1: Not addressing mobile security from the outset

Security is a challenge with the

wide range of devices and

platforms

Risk of data leakage is a key

concern

Building a culture of security

9

Mistake #2: Limiting employee mobile access to email,

contacts & calendar

Most enterprise deployments start

with mobile email, contacts and

calendar

However, to get the most return

on your investment, move beyond

email

Enterprises need to create

enterprise application stores and

define a management process

10

Mistake #3: Limiting mobile to smartphones and tablets

Smartphones and tablets are

what most people think of as

mobile

However, this narrow view

excludes wearables, Machine to

Machine (M2M) and the Internet

of Things (IoT)

Enterprises need to be looking

at IoT today or risk being left

behind

11

Mistake #4: Not partnering with a trusted advisor on mobile

initiatives

Mobile strategy and deployment can be

challenging

A recent IBM survey found that 9 out of

10 enterprises didn't have the skills they

needed to execute

Leveraging a trusted, experienced

advisor can result in faster, less

expensive deployments with less rework

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Mistake #5: Singular focus on mobile technology

While technology plays a key

role in mobile solutions, it’s not

the ONLY thing

In many ways, technology is the

EASY part

Strategy, policy, governance and

education all play a key role

Strategy

PolicyEducation

Technology

13

Mistake #6: Neglecting the network

Mobile devices are dependent on the

network including wi-fi, cellular and

satelite

Capacity demands continue to increase

both in terms of the number of devices

and bandwidth

Managing telecom expenses is a key

requirement

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Mistake #7: Failure to embrace “Bring Your Own Device”

Bring Your Own Device, or BYOD is here

to stay

There are significant challenges but the

costs of NOT embracing BYOD are even

higher

BYOD is more than just smartphones

and tablets

15

Mistake #8: Not integrating mobile with cloud, social and big

data

Mobile, social, information and cloud

are complimentary technologies

Consider all four technologies as

part of your overall strategy

Source: Gartner

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Mistake #9: Rushing mobile apps to market and not making

continuous improvements

Eager to have a presence in the

public app stores, enterprises often

rush applications into the

marketplace at great expense and

without clear business objectives

Over 80 percent of mobile apps are

used once and then deleted

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Mistake #10: No mobile strategy

Companies risk losing not only

customers, employees, and partners,

but also revenue opportunities to

competitors

Successful mobile efforts blend

detailed understanding of the user

experience with technology know-how

Mobile strategy is more than just

making existing processes more

effective; it is also about identifying

new innovations

Best Practices of Mobile Leaders

Characteristics of mobile leaders

Research was conducted by IBV and Oxford Economics in 1Q13

• Leaders build apps that unlock core business

knowledge for mobile uses:• They excel 2:1 at integrating existing systems with mobile and

are more effective with app security than non-leaders

(82% vs 51% of others).

• Leaders secure and manage the mobile enterprise

to optimize performance: • They are more than twice as likely to adopt BYOD programs,

and excel at data security (90% leaders vs 55% others), and at

ensuring network capacity (80% leaders vs 48% others).

• Leaders use insights to engage their customers wherever they are: • They are twice as effective at taking action based on mobile data.

• Leaders are using mobile to fundamentally transform the way they

do business: • They are twice as likely to realize ROI from mobile initiatives.

http://ibm.co/ibvmobile

Mobile strategy is

aligned with the

overall business

strategy

Organization has clear

funding mechanism

for mobile initiatives

There is executive-

level oversight for

mobile initiatives

Organization has a

well-defined,

enterprise-wise

mobile strategyThere is an

established

governance

structure for

mobile initiatives

50

49

47

45

44Source: Institute for Business Value, Mobile Enterprise Study (Percent indicating agree or strongly agree)

Mobile leaders agree on key imperatives

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Summary: How Mobile Leaders are Avoiding Mistakes

Mistake Mobile Leaders Response

Security Tackling the problem head on with a comprehensive policy for endpoints, application

and network

Email only Deploying an enterprise app store with a variety of third-party and in-house developed

applications designed to make employees more productive

Smartphones & tablets

only

Embracing wearables, machine to machine and the Internet of Things to open up new

business models and improve operations

Not partnering 86 percent of respondents indicated that an external provider can help them better

address the skills gap and achieve their mobility goals as well as undertake additional

mobile projects

Technology focus Comprehensive approach to strategy, governance, policy education and technology

Neglecting the network Expand the network to meet growing demands; optimize telecommunication costs and

use savings to fund other mobile initiatives

No support for BYOD Embrace BYOD – it’s here to stay

Failure to embrace

cloud, social and big

data

Comprehensive strategy leverages all four key enabling technologies

Rushing apps to market Mobile application strategy and business case; continuous improvements and

DEVOPS

No mobile strategy Comprehensive mobile strategy across the company that addresses B2E, B2C and

B2B

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