2014 DIGITAL ADVERTISING MEDIA KIT

EPOCH DIGITAL NETWORK

Epoch Digital Network (EDN) is an independent media group that seeks

to inform and inspire its ever growing audience through its four major dig-

ital properties—English Epoch Times, Chinese Epoch Times, NTDTV, and

Youmaker. As the leading authority on China news, we provide exclusive

content from trustworthy sources in order for our audience to stay up to

date on important issues. We also provide a wealth of content on a broad

range of topics including finance, culture, life, economics, health, and en-

tertainment.

Epoch Times consists of the premier Chinese language and the leading

independent English language news publications in print and online.

NTDTV is the largest Chinese TV network in North America and provides

1200+ hours of original content each year with local broadcasts in the top

6 Chinese DMAs with coverage that reaches 61% of Chinese Americans.

Youmaker has now expanded to be one of the leading Chinese video and

audio sharing portals in the Asia-Pacific region.

1. Access to a highly affluent and loyal audience responsive to online ads.

2. Layer several different types of behavioral, demographical, and geo-

graphical information to target unique audience segments.

3. Re-market and re-target audiences within the Mandarin language across

display and digital video pre-roll wherever they go on the web.

TELL THE TRUTH THAT MATTERS

OVERVIEWEPOCH DIGITAL NETWORK

PROPERTIES

ADVANTAGES

Why our Digital Properties?

1 BILLIONAD IMPRESSIONS

200 MILLION PAGE VIEWS 25 MILLION UNIQUES

OUR COVERAGE - DIGITALEPOCH DIGITAL NETWORK

In Mainland China, everybody wants online anonymity in order to freely browse the web; this is particularly true of the most sought after audiences of the upper class and uber afflu-ent Chinese. To achieve this, they use the Epoch Digital Network’s managed VPN platforms: Freegate and Ultrasurf.

Together with our partner The Global Internet Freedom Consor-tium (GIF), Epoch Digital Network operates the world’s largest Internet anti-censorship platform, providing free access to the uncensored Internet for tens of millions of users in China (and mil-lions in other places such as Iran, Saudi Arabia, UAE, and Syria).

100 MILLION PAGE-VIEWS

MAINLAND CHINAEPOCH DIGITAL NETWORK

PREMIUM CHINESE MAINLAND MARKET

TECH 1: GEO-TARGETING GEO-TARGET BY:

• Country• State• City • Zip code

UNPARALLELED DATA & TECHNOLOGY EPOCH DIGITAL NETWORK

TECH 3: AUDIENCE EXTENSION(COOKIE-TECHNOLOGY) Advertisers can remarket to the targeted audience on different sites after they leave our sites.

Frequency controlFor the audiences who get enough exposure, we stop the advertisement to avoid impression waste.

Re-Targeting Track unique audiences and keep contacting them with advertisements to increase the frequency.

Advertisers can remarket to the

targeted audience on different sites

after they leave our sites.

TECH 2: • Chinese female fashion• Auto US market • Chinese travel and resort• Chinese luxury buyers• Real Estate Investors

BEHAVIORALTARGETING

Source: *Google Analytics, March 2014. **Quantcast July 2014. ***Online survey based on 2,722 samples. For more information please contact your sales representative.

DEMOGRAPHICSHHI $50-100k 27HHI $100K+ 21College & above 58Has Kids 60Professionals 50Birth Place 78 Mainland China

47%/53%

Comp %

AGE GENDER

Epoch Digital Network (EDN) is the web’s largest publisher of uncensored original China news. Led by two of the most respected Internet brands, EpochTimes.com and NTDTV.com, EDN offers editorial coverage and innovative advertising solutions that are second to none.

TRAFFIC

8 MILLION Unique Visitors

88 MILLIONPage Views

EPOCHTIMESChineseEPOCHTIMES.COM

AUDIENCE PROFILEEPOCH DIGITAL NETWORK

*

**

***

For more information please contact your sales representative.

DEMOGRAPHICS

HHI $50-100k 28HHI $100K+ 19College & above 58No Kids 56

60%/40%

Comp %AGE GENDER

AUDIENCE PROFILEEPOCH DIGITAL NETWORK

TRAFFIC

10 MILLIONUnique Visitors

19 MILLIONPage Views

EPOCHTIMESEnglishTHEEPOCHTIMES.COM

Epoch Times is the leading independent English language news media in print and online. It seeks to inform and inspire its growing audience through groundbreaking journalism and exceptional design. Epoch Times is at the forefront of the programmatic and digital space, so our advertising client base can effectively market to our much coveted audiences.

**

*

Source: *Google Analytics, July 2014. **Quantcast July 2014.

HHI $100K 35HHI $150K 25College 36Grad School 32Has Kids 60

Comp %

61%/39%

DEMOGRAPHICSAGE GENDER

For more information please contact your sales representative.

AUDIENCE PROFILEEPOCH DIGITAL NETWORK

TRAFFIC

5 MILLIONUnique Visitors

63 MILLIONPage Views

CHINESE NTD TVNTDTV.COM

Epoch Digital Network (EDN) is the web’s largest publisher of uncensored original China news. Led by two of the most respected Internet brands, EpochTimes.com and NTDTV.com, EDN offers editorial coverage and innovative advertising solutions that are second to none.

Source: *Google Analytics, March 2014. **Quantcast July 2012.

**

*

TRAFFIC

2 MILLIONUnique Visitors

50 MILLIONPage Views

Source: Google Analytics, March 2014 For more information please contact your sales representative.

One of the first Chinese video-sharing and video library websites, Youmaker has now expanded to be one of the premier Chinese video and audio sharing portals in the Asia-Pacific region. Part of the Epoch Digital Network, Youmaker offers innovative advertising solutions that are second to none.

YOUMAKERYOUMAKER.COM

AUDIENCE PROFILEEPOCH DIGITAL NETWORK

APAC >95TAIWAN 85HONG KONG 4.08JAPAN 2.61MALAYSIA 0.77

Comp %

DEMOGRAPHICSAGE GENDER

43.4%/56.6%

H1:  728  x  90  

H5  300  x  250  

H3  300  x  250  

H2:  160  X  600  H4:  160  X  600  

F1:  728  x  90  

F5  300  x  250  

or  300  x  600  

F4  300  x  250  

F6  300  x  250  

F7  300  x  250  

A1:  728  x  90  

A4  300  x  250  

A3    

A6:  728  x  90  

B1:  728  x  90  

B2  300  x  250  

B3  300  x  250  

B4  300  x  250  

GROUP HOMEPAGE A HOMEPAGE B ARTICLE PAGE F LIFE PAGE HCONTENT Headline News Fasion Life & Culture News Articles Life Articles

ABOVE THE FOLD(ATF)

BELOW THE FOLD(BTF)

AD LOCATION

CHINESE EPOCHTIMES.COMEPOCH DIGITAL NETWORK

300x100

BELOW THE ARTICLE(BTA)

300  x  250  Or  

300  x  600  

300  x  250  

 728  x  90  

 160  X  600  

300  x  250  

300  x  250  

728  x  90  

ABOVE THE FOLD(ATF)

BELOW THE FOLD(BTF)

AD LOCATION

ENGLISH THEEPOCHTIMES.COMEPOCH DIGITAL NETWORK

ABOVE THE FOLD(ATF)

BELOW THE FOLD(BTF)

AD LOCATION

NTDTV.COMEPOCH DIGITAL NETWORK

300  x  250  300  x  250  

300  x  250  300  x  250  

 728  x  90  

300  x  250  

 300  x  250  

or  300  x  600  

 728  x  90  

300  x  250  

300  x  250  

970 x 250

300 x

600

BELOW THE ARTICLE(BTA)

ABOVE THE FOLD(ATF)

BELOW THE FOLD(BTF)

AD LOCATION

YOUMAKER.COMEPOCH DIGITAL NETWORK

 728  x  90  

300  x  250  

300  x  250  

300  x  250  

 300  x  250  

or  300  x  600  

 728  x  90  

300  x  250  

Available Across All EDN Properties

(ROADBLOCK)

FULL SCREEN

SKIN

MAX. VIEWING AREA Skin is visible within this area.

FULL SCREEN Impactful way to display your brandOn screen time: 20 seconds until homepage (1280 x 800)

EPOCH DIGITAL NETWORK HIGH IMPACT AD PRODUCTS

Available Across All EDN Properties

PORTRAIT

BILLBOARD

FILMSTRIP

FILM STRIP300 x 600

(300x3000)100Kb Max File Size

Gif, JPG, layered PSD Top Placement

PORTRAIT300 x 1050

970 x 250

HIGH IMPACT AD PRODUCTSEPOCH DIGITAL NETWORK

Available Across All EDN Properties

WITHIN ARTICLE EXPANDABLE PRE-ROLL (LESS THAN 30”)

ORIGINAL STATE Displayed Article

OPEN STATE Video Player Expands and Plays

FINAL STATE Video Player Closes

EPOCH DIGITAL NETWORK VIDEO AD PRODUCTS