epp january 2014

Entry Points Policy

Issued January 2014 (version 38)

If the policy states a degree has entry to the CIM Chartered Postgraduate Diploma, accredited CIM study

centres should treat the degree as the qualification criterion for stage one of the Chartered Postgraduate

Diploma. The work experience requirement must still be met for this level.

Entry Points Policy

The Chartered Institute of Marketing January 2014 Version 38 2

ABOUT THIS POLICY

Any UK and international universities who have applied for and been granted entry points for their qualifications onto The Chartered Institute of Marketing (CIM) professional qualifications are included in this policy. The Policy lists qualifications that have been awarded entry to the CIM Chartered Postgraduate Diploma in Marketing or to the CIM Professional Diploma in Marketing.

WHO WILL BENEFIT?

Potential CIM students This Policy will be of help for those already holding degree qualifications and wishing to establish whether their degree meets the entry criterion for entry onto either the CIM Chartered Postgraduate Diploma in Marketing or to the CIM Professional Diploma in Marketing. UK and international institutions This policy is of benefit to institutions that have been awarded an entry point for their qualification(s) onto CIM qualifications, as this should increase attractiveness of their degree offering to potential students. Institutions not included in this list and wishing to submit their qualifications for consideration should contact the CIM Education Department directly. CIM Accredited Study Centres This policy may be used as guidance whilst recruiting onto CIM courses.

Entry Points Policy


INSTITUTION CIM ENTRY POINT

ASTON UNIVERSITY

BSc Hons Management and Strategy

(Must take 40 credits in year 2 and 60 credits of marketing in final year. Must include

Marketing Strategy and Marketing Communications)

CIM Professional Diploma in Marketing

BA Hons Marketing CIM Chartered Postgraduate Diploma in Marketing

BSc Hons Business & Management




BSc Hons International Business & Management




MSc Marketing Management CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



AUSTRALIA

UNIVERSITY OF TECHNOLOGY, SYDNEY

Master of Business in Marketing

Graduate Diploma in Marketing (both must have Marketing Communications option 24736)

CIM Chartered Postgraduate Diploma in Marketing


Master of Business in International Marketing (with Marketing Communications option 24736)


BATH SPA UNIVERSITY

BA Hons Business and Management (Marketing) CIM Professional Diploma in Marketing

MA Business and Management (Marketing) The Consultancy Project/Dissertation must be based on marketing, and the elective Entrepreneurship must be taken


MA Business and Management (Enterprise)

Two electives, Services & Relationship Marketing, and Marketing Communications, must be taken

CIM Professional Certificate in Marketing

Entry Points Policy



BIRKBECK, UNIVERSITY OF LONDON

MSc Marketing, MSc International Marketing, MSc Marketing

Communications, MSc Sports Marketing, MSc Services & Retail

Marketing


BOLTON UNIVERSITY

BA Hons Business Management/BA Hons Bus Management (Marketing)

Year 2 MKT2500 International Marketing, MKT2501 Marketing Communications: Year 3

MKT3001 Marketing Management, MKT3002 Marketing Strategy, MKT3003 Buying

Behaviour, and the Project OR Investigative Study must be based on Marketing


BOURNEMOUTH UNIVERSITY

MA Advertising & Marketing Communications CIM Chartered Postgraduate Diploma in Marketing

BSc Hons Marketing (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing

BA Hons Marketing Communications (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing

BA Hons Advertising (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing

MBA

Research Project must be marketing-focused


Entry Points Policy



BOURNEMOUTH UNIVERSITY

MA Advertising & Marketing Communications CIM Chartered Postgraduate Diploma in Marketing

BSc Hons Marketing (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing

BA Hons Marketing Communications (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing

BA Hons Advertising (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing

MBA

Research Project must be marketing-focused


BRUNEL UNIVERSITY

BSc Hons Business and Management (Marketing)


MSc Marketing


MSc Corporate Brand Management/MSc Applied Corporate Brand Management


Entry Points Policy



BUCKINGHAMSHIRE NEW UNIVERSITY

BA Hons Music Management, Branding & PR CIM Chartered Postgraduate Diploma in Marketing

UNIVERSITY OF CENTRAL LANCASHIRE

BA Hons Marketing CIM Professional Diploma in Marketing

UNIVERSITY OF CHESTER

BA Combined Hons Marketing CIM Professional Diploma in Marketing

CITY UNIVERSITY

BSc Hons Business Studies With two marketing electives, BS3103 Applied Market Research, BS3201 Strategic Marketing, and three general electives, Emerging Markets, Supply Chain & Logistics Management, and Corporate Social Responsibility


Entry Points Policy



CYPRUS

UNIVERSITY OF NICOSIA

BBA Marketing CIM Professional Diploma in Marketing

BBA Concentration Marketing Communications

With ten subjects in Section B of the syllabus (Concentration Marketing

Communications)


DE MONTFORT UNIVERSITY

BA Hons Business & Marketing CIM Professional Diploma in Marketing

DUBAI

UNIVERSITY OF WOLLONGONG IN DUBAI

Masters in Strategic Marketing

(with elective TBS 903 Managing People in Organisations)


B.Commerce (Marketing) CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



DURHAM UNIVERSITY

Executive MBA (with core module Managing in the Competitive Environment, plus 5 electives: International Marketing, Managing Marketing Communications, Managing Social Marketing Campaigns, Quantitative Marketing Research, and Strategic Marketing)


Full Time MBA Managing in the Competitive Environment, plus 5 electives: International Marketing, Managing Marketing Communications, Managing Social Marketing Campaigns, Quantitative Marketing Research, & Strategic Marketing)


Global MBA Managing in the Competitive Environment, plus 5 electives: International Marketing, Managing Marketing Communications, Managing Social Marketing Campaigns, Quantitative Marketing Research, & Strategic Marketing)


MSc Marketing Management (ending June 2014) CIM Chartered Postgraduate Diploma in Marketing

MSc Strategic Marketing (ending June 2014) CIM Chartered Postgraduate Diploma in Marketing

MSc Marketing (started 2013) CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



UNIVERSITY OF EAST ANGLIA

BSc Hons Business Management With options: in Year 2, NBS-2M2Y Marketing Communications, and in Year 3, must take these options from Range B: NBS-3M8Y Strategic Brand Management, and NBS-3M9Y Marketing: Social Responsibility & the Law


Master of Business Administration MBA General, Executive MBA, Strategic Carbon MBA, MBA Financial Services, MBA Science & Technology


MSc Programmes International Human Resource Management, Strategic Supply Chain Management, International Accounting & Financial Management


MSc Marketing CIM Chartered Postgraduate Diploma in Marketing

MSc Business Management CIM Professional Certificate in Marketing

MSc Marketing & Management CIM Professional Diploma in Marketing

MSc Finance & Management CIM Professional Diploma in Marketing

MSc Brand Leadership CIM Professional Diploma in Marketing

MSc Management CIM Professional Diploma in Marketing

Entry Points Policy



EDGE HILL UNIVERSITY

BSc Hons Marketing CIM Chartered Postgraduate Diploma in Marketing

MA Marketing Communications CIM Chartered Postgraduate Diploma in Marketing

BA Hons Marketing with Public Relations CIM Chartered Postgraduate Diploma in Marketing

BSc Hons Marketing with Advertising CIM Chartered Postgraduate Diploma in Marketing

BSc Hons Business Management (Marketing) CIM Professional Diploma in Marketing

EDINBURGH NAPIER UNIVERSITY

BA Hons Communication, Advertising & Public Relations With options: MKT09109 Brand Management, MKT09101 International Marketing, MKT10101 Emerging Markets


GLAMORGAN UNIVERSITY

BA Hons Marketing CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



HERIOT-WATT UNIVERSITY

MA Management with HRM or Business Law or Enterprise, and MA International Management With a minimum of 8 marketing modules from years 2 to 4


MA/BA Business and Finance With a minimum of 8 marketing modules from years 2 to 4


MA Management and MA Management with Marketing Provided 12 marketing modules from years 2 to 4 are taken


MSc International Marketing: (finishing June 2014) PG Certificate PG Diploma Masters

CIM Professional Diploma in Marketing CIM Professional Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing

MSc Fashion Marketing: (finishing June 2014) PG Certificate PG Diploma Masters

CIM Professional Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



HONG KONG

HONG KONG BAPTIST UNIVERSITY

Bachelor of Business Administration (Hons) Marketing Concentration

(three or four years)


Bachelor of Business Administration (Hons) Global and China Business Concentration (three or four years)


Bachelor of Commerce in Marketing (top up programme) 2009 intake and previously 2010 intake: students must take EIGHT marketing electives:

MKT3310 Marketing Communications & Social Media, MKT3410 Marketing for Social Enterprise, MKT3610 Marketing in Computer-Mediated Environments, MKT3620 Customer Relationship Management , MKT3630 Brand Management , MKT3700 Event Marketing, MKT3810 Sales Management, MKT3820 Retailing, MKT3840 Business to Business Marketing, MKT3850 Marketing in China, MKT3860 Services Marketing, MKT3880 Qualitative Market Research, MKT2630 Marketing Practicum



Entry Points Policy



CHU HAI COLLEGE OF HIGHER EDUCATION (HONG KONG)

Bachelor of Business Administration (Marketing) CIM Professional Certificate in Marketing

CITY UNIVERSITY OF HONG KONG

Bachelor of Business Administration (Hons) in Marketing

(with six marketing electives from Group A, and 1 elective from Group B)


Bachelor of Business Administration (Hons) in China Business CIM Professional Certificate in Marketing


HONG KONG COLLEGE OF TECHNOLOGY

Higher Diploma in Business Administration (Marketing) CIM Professional Diploma in Marketing

HONG KONG POLYU COMMUNITY COLLEGE

Associate in Business Marketing Theme CIM Professional Diploma in Marketing

Entry Points Policy



HONG KONG POLYTECHNIC UNIVERSITY

Bachelor of Business Administration (Hons) Global Supply Chain Management

(with Marketing Minor) 3 years, ending 2015

Bachelor of Business Administration (Hons) Global Supply Chain Management

(with Marketing Minor) 4 years, started 2013



Bachelor of Business Administration in Marketing

With eight marketing credits from: Further Marketing Research, Retailing &

Merchandising, Internet Marketing, Business to Business Marketing, Marketing

Management in China, Market Decision Analysis, Marketing Symposium, Services

Marketing, Strategic Brand Management, Marketing Project


HKU SPACE COMMUNITY COLLEGE

Associate of Business Administration Marketing Theme CIM Professional Diploma in Marketing

HKU SPACE GLOBAL COLLEGE SUZHOU

Associate of Business Administration Marketing CIM Professional Certificate in Marketing

Entry Points Policy



HONG KONG POLYTECHNIC UNIVERSITY (SPEED)

BA Marketing & Public Relations

Provided the Higher Diploma or Associate Degree for entry to this degree is in Marketing, and provided the students take SIX Marketing electives from: SPD4122 Advanced Marketing Research, SPD4459 Internet Marketing & PR, SPD4461 Services Marketing, SPD4462 Event Management & Marketing, SPD4463 Tourism Marketing, SPD4464 Business Marketing


TUNG WAH COLLEGE

BBA with Major in Marketing CIM Professional Diploma in Marketing

Entry Points Policy



UNIVERSITY OF KENT

MSc Management (Marketing) CIM Professional Diploma in Marketing

KINGS COLLEGE LONDON

MSc International Marketing CIM Chartered Postgraduate Diploma in Marketing

KINGSTON UNIVERSITY

BA Hons Marketing Communications and Advertising CIM Chartered Postgraduate Diploma in Marketing

LANCASTER UNIVERSITY

BSc Hons Marketing & BSc Hons Marketing Study Abroad BA Hons Marketing Management & BA Hons Marketing Management Study Abroad With options Marketing 213 Advertising Management & Advertising Theory, Marketing 316 Advanced Topics in Consumer Behaviour, and Marketing 317 Brand Strategy


BA Hons Advertising & Marketing CIM Chartered Postgraduate Diploma in Marketing

MSc Advanced Marketing Management CIM Chartered Postgraduate Diploma in Marketing

MSc Management with Marketing CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



LEEDS UNIVERSITY

MA Advertising & Marketing CIM Chartered Postgraduate Diploma in Marketing

UNIVERSITY OF LEICESTER

BA Hons Management Studies CIM Professional Certificate in Marketing

MSc Marketing (full time/distance learning) CIM Chartered Postgraduate Diploma in Marketing

MSc Management CIM Professional Certificate in Marketing

MSc Finance CIM Professional Certificate in Marketing

Master of Business Administration CIM Professional Certificate in Marketing

Entry Points Policy



UNIVERSITY OF LIVERPOOL

BA Hons Marketing/Marketing with Year in Industry CIM Chartered Postgraduate Diploma in Marketing

BA Hons Business Studies/Business Studies with Year in Industry Must take MKIB255 Services Marketing, MKIB356 Marketing Research, and MKIB363 Marketing Strategy


LIVERPOOL JOHN MOORES UNIVERSITY

BA Hons Business Studies Must have marketing route in year 3, plus the option Marketing Analysis Research, and the business project must be in marketing


MALAYSIA

UNIVERSITI TEKNOLOGI MARA

Bachelor of Business Administration (Hons) Marketing In Semester 4, students must take either MKT540 Services Marketing, or MKT554 Business Marketing, and in Semester 5, they must take MKT663 Relationship Marketing


UNIVERSITI TENAGA NASIONAL (UNITEN)

BBA Hons Marketing CIM Professional Certificate in Marketing

Entry Points Policy



UNIVERSITY OF MANCHESTER


UNIVERSITY OF NEWCASTLE

BSc Hons Marketing CIM Chartered Postgraduate Diploma in Marketing

BA Hons Marketing & Management CIM Chartered Postgraduate Diploma in Marketing

BSc Hons Food Marketing & Nutrition CIM Professional Diploma in Marketing

MSc International Marketing CIM Chartered Postgraduate Diploma in Marketing

MSc Advanced Food Marketing CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



NORTHAMPTON UNIVERSITY

BA Hons Sports Marketing CIM Professional Diploma in Marketing

NORTHUMBRIA UNIVERSITY

BA Hons Marketing Management CIM Chartered Postgraduate Diploma in Marketing

BA Hons Business Studies CIM Professional Certificate in Marketing

BA Hons Business Management CIM Professional Certificate in Marketing

BA Hons Business with Marketing CIM Professional Diploma in Marketing

BA Hons Advertising Management CIM Professional Diploma in Marketing

MSc Business with Marketing CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



OXFORD BROOKES UNIVERSITY

BA Hons Business & Marketing Management

(with U55081 Strategic Marketing, and U55030 Integrated Marketing Communications)


UNIVERSITY OF PLYMOUTH

BA Hons Marketing

(to change to BSc Marketing in 2014/15) CIM Chartered Postgraduate Diploma in Marketing

UNIVERSITY OF PORTSMOUTH

MA Marketing CIM Chartered Postgraduate Diploma in Marketing

MA Digital Marketing CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



QUEENS UNIVERSITY BELFAST

BSc Hons Business Economics CIM Professional Certificate in Marketing

BSc Hons Economics & Management CIM Professional Certificate in Marketing

BSc Hons Business Management CIM Professional Certificate in Marketing

MSc Management CIM Professional Certificate in Marketing

Master of Business Administration CIM Professional Certificate in Marketing

UNIVERSITY OF READING

BA Hons Management & Language CIM Professional Certificate in Marketing

BA Hons International Management & Business Administration with Language


BA Hons Business & Management (4 years) BA Hons Management & Business (3 years)


Entry Points Policy



UNIVERSITY OF ROEHAMPTON


SALFORD UNIVERSITY

PG Diploma/MSc Marketing CIM Chartered Postgraduate Diploma in Marketing

SHEFFIELD UNIVERSITY

BA Hons Business Management

BA Hons Business Management with Subject

BA Hons International Business Management


MBA CIM Professional Certificate in Marketing

MSc Management

MSc Management (International Business)

MSc Management (Creative & Cultural Industries)


MSc International Management and Marketing CIM Chartered Postgraduate Diploma in Marketing

MSc Marketing Management Practice CIM Chartered Postgraduate Diploma in Marketing

Entry Points Policy



SOUTH AFRICA

IMM GRADUATE SCHOOL OF MARKETING (Pty) Ltd

BBA Marketing CIM Chartered Postgraduate Diploma in Marketing

Postgraduate Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing

ST ANDREWS UNIVERSITY

MLitt in Marketing


STAFFORDSHIRE UNIVERSITY

BA Hons Marketing Management


Entry Points Policy



UNIVERSITY OF STRATHCLYDE

Single or Joint Hons Marketing With Marketing electives in years 2, 3 and 4


MSc Marketing/MSc International Marketing With elective Integrated Marketing Communications


UNIVERSITY OF SURREY

BA Hons Business Management With options Marketing Communications, Consumer Behaviour, Marketing in a Digital Environment, Marketing Strategy, Retail Buying, International Marketing


BA Hons Business and Retail Management With options Marketing Communications, Research in Marketing, Marketing Strategy, Innovation and New Product Development


MSc Marketing Management CIM Chartered Postgraduate Diploma in Marketing

MSc International Marketing Management CIM Chartered Postgraduate Diploma in Marketing

MSc International Retail Marketing With Marketing Communications, and Marketing Research electives


MSc Tourism Marketing With Marketing elective in Semester Two


Entry Points Policy



SWANSEA UNIVERSITY


MSc Marketing

MSc Management (Marketing)




UNIVERSITY OF WARWICK

MSc Marketing and Strategy Must take two marketing electives: ie, a choice from: IB846 Global Branding, and IB845 Marketing through Social Media, and the final dissertation IB9Z90 must be based on marketing


WEST INDIES

UNIVERSITY OF THE WEST INDIES

Master of Marketing CIM Chartered Postgraduate Diploma in Marketing

epp january 2014

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