My media product would attract a wide audience as it appeals to many people but it especially appeals to women aged between 15 and 35 as this is because at the age of 15 females usually have the maturity to understand and emphasise with the main character who will be experiencing a challenging time. I have a range of 20 years for my target audience which is unusual as many film have a much smaller age range but I felt as if it was important to include a wide age range as it will appeal to a lot of people.

I have also identified that the audience will probably be family orientated as they will value the loss that the main character feels and will appreciate the journey she goes on in order to find what she is missing. This orientation will also provide people who have a strong family unit feel grateful for what they have and it may encourage them to try to help people who are not as fortunate as themselves.

We have also identified that according to McQuail and Katz's theory the audience may use the film for identification and social interaction. The identification may come from the fact that they will use the characters to define themselves, also they may use it for social interaction as they can relate to the main character.

In terms of Rubicam and Young's 7 types of people our audience cover a range of types. These are; explorers, succeeders, reformers and mainstreams. It will appeal to the 'explorers' as they will enjoy the adventure the main character goes on. 'Succeeders' are also likely to enjoy the fact that the main character posses a strong goal as this is a feature they often possess in their own lives. A 'reformer's' main value is based on their own independent values which our character shows as she leaves despite people advising her not to go. Finally mainstream people like security and for life to be everyday therefore this may challenge what they want and as many people fit into more than one category I feel we have appealed to a wide audience.

For more information on our audience please visit my earlier post: http://harrietbristow.blogspot.com/2011/01/our-target-audience.html