equinix "rock your profile" training

Recruiting in the Digital Age

Webex Details:

Monday, January 12

Call In: 650-429-3300

Access Code: 925-607-819

A reminder to please mute your line

A reminder to record this session

2

Your resident talent brand expert

©2013 LinkedIn Corporation. All Rights Reserved.

And a fun fact about me that isn’t in my LinkedIn profile…

Today’s Objective:

To arm you with the knowledge so that you can effectively

communicate to your hiring managers why brand MATTERS.

The death of the recruiter as an order takerA timely announcement

“What would you

like in your job

description?

Talent Acquisition 2.0 - Four Pillars of Success

Everyone builds a

personal brand

(with guidance)

Sourcing strategy sessions

Spread the net. Engage the

right employees.

Internal capability upgrade

The New First Impression

Connect the world’s professionals to

make them more productive and

successful

Our mission

LinkedIn: A global pool of talent

3M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

18M+BRAZIL

100M+UNITED STATES

OF AMERICA

9M+CANADA

24M+INDIA

6M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

16M+UNITED KINGDOM

8M+FRANCE

7M+ITALY

2M+BELGIUM

1M+DENMARK

3M+TURKEY

5M+NETHERLANDS

1M+SWEDEN

6M+SPAIN

332M+Members

worldwide+2 New members per second

5M+CHINA

TALENT SOLUTIONS

What is the #1 Activity on LinkedIn?

Viewing Other People’s Profiles

TALENT SOLUTIONS

You Are Your Company’s Best Brand Ambassador

TALENT SOLUTIONS

To build a strong corporate brand, you

need brand ambassadors – employees

who are thoroughly engaged, connected

and committed.

Ekaterina Walter, Forbes

What is a Brand Ambassador?

TALENT SOLUTIONS

Branding

The importance of an Inspiring Profile

• Higher relevancy and rank in

search

• Your professional brand on

LinkedIn

• Establish and build your

expertise

• Develop your professional

network

TALENT SOLUTIONS

TALENT SOLUTIONS

Tell the story of why you are

so passionate to work

Equinix. What do you love

about your job and Equinix?

TALENT SOLUTIONS

Privacy Settings 16

Turn Off Activity BroadcastsDo not notify your network about profile changes

Sharing & Connecting

LinkedIn Confidential ©2013 All Rights Reserved

TALENT SOLUTIONS

Every employee a hub

Every status update AN OPPORTUNITY

Sharing – Jobs

Sharing – Company News

20

Sharing – Status Updates

21

Privacy Settings


Be Transparent When Viewing Other People’s Profiles

Privacy Settings

23

Make Your Profile Searchable

Privacy Settings

24

Now, let’s put what we’ve

learned into practice…

Meet Ed…your hiring manager


• He needs an inside sales rep

• Looking for a candidate with 1 – 3

years of experience

• Would prefer a candidate with a non-

technical background – ideally from a

communications or business

background, and with the soft skills

needed to succeed in this sales role at

Equinix

• Need the role filled…

• YESTERDAY

How would you consult Ed with his LinkedIn profile?


Appendix

TALENT SOLUTIONS

MY PROFILE, MY STORY

If you only have 15 minutes, do these things first…

Photo

•The average time spend viewing a profile is 7 seconds – in those 7 seconds, your picture and title are noticed first. Make it count!

•Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable.

•Remember: members with profile photos are 7X more likely to appear in search results and have a 50% increase in view rate!

Headline

•Your headline is a great way to show your value and passion in one quick line.

•Make the reader want to read more!

•Include relevant keywords that will assure your profile is easily discoverable.

Summary & Experience

•Your summary is your “elevator pitch”. Use it to tell your story and remember to focus on your strengths.

•Make sure to summarize your experience in 2 – 3 concise sentences. Use this area to describe your major wins or projects for a position, and the value you brought to your team.

•Remember to highlight what makes working at Equinix such an amazing experience for you. You are not only selling yourself, but also the company for which you work.

Get creative and

don’t be afraid

to show your

personality!

equinix "rock your profile" training

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