era 1x - xolo
TRANSCRIPT
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FLAGSHIP LAUNCH – MEASURABLE IMPACT• We wanted to have measurable marketing impact on our flagship launch XOLO ERA 1X.
• Phone is a Flipkart exclusive.
• Sale was to start on 15th September and we had a target of selling 40,000 units in 3 months with a launch day sale of 600+
• We decided to use Facebook, our website xolo.in,Twitter and Google Search/GDN to drive registrations for the sale on 15th September.
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RESULTS – 3000 UNITS SOLD ON LAUNCH DAY
• 40,000 units sold in 2 months instead of 3 months!
• Reach – 55,95,031 | daily average – 3,99,678
• Impressions – 99,95,916
• Engagements ( like, clicks, comment, share ) – 4,57,841
• Click to website – 4,05,786
• Total registrations for sale – 10,000 +
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HOW WE DID IT – MICROSITE • We created a microsite where people were supposed to register for the sale. It was an
interactive page on xolo.in where people could explore the phone.
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HOW WE DID IT – TEASERS • We launched the teasers on Facebook and Twitter and initiated conversations on
the “Smart Camera” feature of the phone. Teasers got a lot of traction and engaged 30,000+ people.
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DRIVING TRAFFIC TO MICROSITEWe used click to website posts, lead ads and google search to drive relevant TG to our microsite. Target was to get 10,000 registrations.
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WEBSITE TRAFFICWebsite traffic grew exponentially. 3X growth in page views and number of users.