Student Outreach CENTER FOR CAREER DEVELOPMENT & EDUCATIONAL RESOURCE CENTER

AMY COLLINSWORTH & TESLA ABREGO

Outline STUDENT AMBASSADOR PROGRAM STUDENT OUTREACH STRATEGIES & RESULTS

◦ GENERAL◦ TARGETED

FUTURE INITIATIVES Q&A

Student Ambassador Program MISSION PROGRAM STRUCTURE

◦ Partnerships Team◦ Programming Team◦ Public Relations Team

SA Work Hours

Student Outreach Strategies: General

SOCIAL MEDIA◦ Tumblr◦ Twitter

Student Outreach Strategies: General

September October November December0

20

40

60

80

100

120

140

32.45

62.85

30.25

6.9

37

118.3

86.2

31.75

Social Media Engagement Score(Fall 2014 vs Fall 2015)

2014 2015

FORMULA – # new followers x .25– # retweets x .5– # @mentions x .7– # favorited tweets x .75– # groups that responded to outreach x 1

SOCIAL MEDIA ENGAGEMENT SCOREWeighted score of social media that accounts for engagement value of various interactions on Twitter.

Student Outreach Strategies: General

TABLING◦ Topics & Timing ◦ Preparing Execution ◦ Data & Follow-Up

57%

13%

13%

7%

3%3% 3%

Hours Spent Tabling

Fall Career Fair (81 hours)Funded Intership Programs (19 hours)Peer Tutoring (18 hours)Language Link (10 hours)CCD & ERC (5 hours)Career Counseling & Individual Advising (5 hours)Writing Assistance (5 hours)

Fall C

areer F

air

(81 hours)

Funded In

tership Progra

ms

(19 hours) Peer Tutorin

g

(18 hours)

Langu

age Lin

k

(10 hours)

CCD & ERC

(5 hours)

Career C

ounseling &

Indivi

dual Advis

ing

(5 hours) Writing A

ssista

nce

(5 hours)

0

400

800

1200 1114

215 160 16424 79 56144 17 38 103 8 12 12

Tabling TopicsStudent Interactions vs Follow-Up Requests

# of Student Interactions # of Follow Up Requests

*

*

*Data are incomplete

Student Outreach Strategies: General PROGRAM SUPPORT

◦ CCD-ERC: Career Fairs, Tip or Treat, Career Directions, etc.

◦ University: Orientations, Leadership Panels, Fairs, Student Activities Events etc.

CCD-ERC Program Support

CCD-ERC Program Delivery

University Program Support

0 20 40 60 80 100 120

88.5

114

16

SA Work Hours Spent on Program Support

Student Outreach Strategies: Targeted

STUDENT GROUPS CONNECTING WITH PEERS

◦ Trello◦ In-Person meeting◦ Increased Engagement

# Contacted # of Meetings # of Workshop Requests0

50

100

150

200

250

43

0 1

216

18 19

Targeted Outreach: Student GroupsYear-Over-Year Comparison

Fall 2014 Fall 2015

Future Initiatives Campus Recruitment/Employer Relations

Expanding to areas on campus (tabling)

Partnerships (sustained student group pars, departments, events)

Q & A