eretail europe 2014 - peter van der steen - osudio
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eRetail Europe 2014 - Peter van der Steen - OsudioTRANSCRIPT
(e)Commerce
From Multi-channel to Omni-commerce
Amsterdam, November 5th, 2014
Omni-commerce 2014
Omni-commerce 2014
Omni-commerce 2014
Mobile brought omni-channel in action
Omni-commerce 2014
Mobile brought omni-channel in action
Omni-commerce 2014
Mobile brought omni-channel in action
Omni-commerce 2014
December 13: Techsling
Omni-commerce 2014
CustomerCentric
Omni-commerce 2014
Reinartz & Kumar
Omni-commerce 2014
4th Generation: Agile & flexible / SME
Strategic CRM3th Generation
Customer Facing Front-End CRM4th Generation
Functionele CRM1st Generation
Omni-commerce
Omni-channel
Multi-channel
E-Commerce
Omni-commerce 2014
Who are we?
We help companies being successful in omni-channel business
In e-business for almost 20 years
Nearly 200 employees Partnering with the best software companies in the market
5 countries, 7 locations Award winning
Europe’s largest omni-channel specialist
Omni-commerce 2014
What we do?
Digital Strategy & Consultancy
User Experience Design
IT Services E-business Operations
We deliver B2B/B2C e-business, PIM & Print solutions!
Our services:
Omni-commerce 2014
OsudioOur clients
Omni-commerce 2014
Omni-commerce 2014
Omni-commerce 2014
1 • Product & Services online
2 • Sales-cycle
3 • Merchandising
4 • Fulfillment
5 • Analytics & Reporting
Omni-commerce 2014
1 • Product & Services online
2 • Sales-cycle
3 • Merchandising
4 • Fulfillment
5 • Analytics & Reporting
Content is KING
Omni-commerce 2014
Omni-commerce 2014
Omni-commerce 2014
1 • Product & Services online
2 • Sales-cycle
3 • Merchandising
4 • Fulfillment
5 • Analytics & Reporting
Omni-commerce 2014
Every customer journey is unique(but can be grouped & predicted)“
1 • Product & Services online
2 • Sales-cycle
3 • Merchandising
4 • Fulfillment
5 • Analytics & Reporting
Omni-commerce 2014
More about integration than about new features
Omni-commerce 2014
Omni-commerce 2014
1 • Product & Services online
2 • Sales-cycle
3 • Merchandising
4 • Fulfillment
5 • Analytics & Reporting
Omni-commerce 2014
Omni-commerce 2014
1 • Product & Services online
2 • Sales-cycle
3 • Merchandising
4 • Fullfillment
5 • Analytics & Reporting
Omni-commerce 2014
Omni-commerce 2014