Building Truly Personalised Customer Interactions Case Study

Alexandra Simion, Digital Marketing Manager, BrandAlley Rob Burbeary, Regional Sales Director, Emarsys

Mission We empower organizations around the world to achieve best-in-class customer conversion, retention & ROI.

Illustration of Zendesk tickets created by location

Serving 1500+ Clients in 94 Countries on 6 Continents

16 offices

570 global workforce

120 in R&D

500 servers in three server-farms

UP TO 75% OFF

DESIGNER FASHION,

BEAUTY & HOME

www.BrandAlley.co.uk

Reaching a bigger audience and delivering relevant

content:

•  Editorial supplements with The Sunday Times

(2.5m readers, of which 90% are ABC1) and The

Times (1.3m readers, of which 87% are ABC1)

•  Editorial competition pages to drive data collection

and brand awareness in partnership with Marie

Claire, InStyle Magazine and Mail Online

•  Affiliate partner emails

•  Bespoke emails to our members based on shopping

and browsing behaviour

•  Omni Channel Marketing: each consumer

experience is consistent and complementary.

INITIATIVES