Ergo & Swift presentation

Oticon Product Range

- a full range of competitive programmable products

PREMIUM

REFERENCE

STANDARD

BASIC

The Oticon Approach in Fundamental Hearing Care

• New products targeted to the Standard and Basic segments– Reliable– Easy to use and handle– Easy to fit– Good sound quality– Mobile phone compatible– Programmable

Operations Concept

• Developed with focus on efficient operations

• Automated production with use of robots

• Reduced number of components

Reliable

Reliable

Instruments

Inte

rnal

External

Improve

Reliability

Easy to

Replace

Top Quality

Components

BTE Reliability features

• Integrated battery drawer and On/off switch

– No voltage when turned off– Simple and robust– Coated stainless steel

• Battery isolation– Prevents damage from battery leakage

• Swivel hook– New non-wear design

• Capillary design– Reduced risk of fluid penetration

• Chip on board– New 18511 transistor chip gives compact

size with reliable solid print technology

• Easy access to service parts:– Transducer – Volume control

Programmable• Flexible and precise fit

– Optimum number of parameters available

• Easy to fit– Target gain based upon hearing data– Reproducable “best clinical” practise

• Avoiding multiple trimpots – Reduces size– Improves reliability

Mobile Phone Compatible

• Industry standard measured at 2 meters distance: – 55 dB SPL

• Standard for user compatibility:– 19 dB SPL

• Ergo and Swift:– 2 dB SPL

• All new Oticon instruments are user compatible

Output(dB SPL)Hearing aid

IRIL = Output – Gain(dB SPL)

2 m

Redefining the fundamentals in hearing care

The Ergo Product Concept

• Cosmetically attractive & easy to handle

• Easy to fit, flexible programming

• Excellent sound quality

• Full range of styles

• All essential features and options

• New solutions to fundamental challenges

The Ergo Product Line

• Full ITE range (from Concha to CIC)

• 1 Flexible BTE

The Ergo BTE

•Attractive

•Flexible

•Reliable

•Programmable

•Simple

– to fit

– to use

– to repair

Ergo BTE - Features

• Modern design• Swivel hook • Push button T coil• Battery drawer On/Off

• Standard DAI• Two tone shell• Click on cover shell• Tamper resistant accessories• Full color range• Number plate• Programmed via shoe• Mobile phone compatible• 13 different shell colour options

New Swivel Hook

• Moveable– comfortable to

wear

– reduces risk of breaking

• Reliability exhaustively tested

• No sound leakage

Ergo BTE Fitting Range

Re. NAL RP

Audiological - Features

• Programmable (Otiset and Easy Fit)• Linear Class D amplifier• 4th Order LF & HF tone (slope) control • Large MPO range • PC, AGCo ( fast), AGCo (slow)• Pre set gain • Feedback Management System• Programmable telecoil

– 6 dB Boost– Beep level– M-MT-T

Ergo ITE Features

• Range from CIC to Concha

• Improved ITE cosmetics – Thinner faceplate– Matt surface

• Accessible controls

• Waxbuster

• MicroWaxbuster

Ergo ITE Versions

CIC MiniCanal Canal CanalP Concha

Gain 42 50 54 54 64

MPO 120 125 127 130 130

T coil options N/A M-T-MT M -T- MT M -T- MT M -T- MT

Hearing loss 70 dB HL 75 dB HL 80 dB HL 85 dB HL 90 dB HL+

Battery 10A 10A 312 312 13

Flex-Connect insertion

• Open battery door only to the first click

• If battery door is opened too far connection may fail

• Drape FlexConnect over the ear

Comparing Ergo to I22P

• Both instruments are today supplied with 1.3 V batteries and WaxBuster

• Technical details show similar MPO (peak),

• Older technical data (i.e. I22P) may use measurements using 1.5 V batteries and no WaxBuster

I22P

Ergo 13

OSPL 90

OSPL 90

130

120

dB SPL

130

120

dB SPL

Hz

Hz1k 3k

1k 3k

1.5 V battery without WaxBuster

Peak = 133 dB SPL

1.3 V battery with WaxBuster

Peak = 129 dB SPL

1.3 V battery with WaxBuster

Peak = 129 dB SPL

1.5 V battery without WaxBuster

Peak = 133 dB SPL

The Ergo ITE Fitting Range

Re. NAL RP

Ergo Programming with EasyFit or OtiSet

BTE:

Programming cord and shoe

ITE:

Programming cord and FlexConnect

Programming with OtiSet

Programmable T’coil

Ergo Feedback Management

• Feedback elimination at the click of a mouse

• Essential high frequency gain is retained in normal volume control settings

Feedback management Ergo vs ordinary HF cut system

Ergo

HF cut

In an initial fitting both systems can usually match a target gain with vc at the normal listening position 3

Feedback elimination - two techniques

Ergo

HF cut

When the vc is increased to 4, instruments often feedback.

This feedback can be eliminated by activating the feedback manager or the HF cut.

Feedback management vs Feedback elimination

Ergo

HF cut

The vc is then returned to 3.

Ergo’s frequency response is back on target.

For the HF cut instrument, there is a substantial deviation from target.

Ergo programming - Audiogram

Options

•NAL

•POGO

•CORELL

•Libby

•Berger

•SSM

Options

•HTL

•UCL

•BCL

Ergo EasyFit Programming

A-Gram Slope

L/F Cut = LC-19 to LC-1

N = No attenuation

H/F Cut = HC-1 TO HC -10

Gain = Pre Set Gain

MIN = 0 dB

27 = Max (BTE)

UCL = Uncomfortable Level

(Maximum Power Output)

Expressed in dB HL

T-coil option

M

M-T

M-MT

M-MT-T

Ergo EasyFit: ‘Tools’ Screen

Volume ControlOn screen adjustment of the volume control level of the instrument.

Feedback ManagerActivate to eliminate feedback. The number indicates the volume control level above which the high frequency response is kept constant.

MPO MethodScroll between: •PC•AGC slow•AGC fast

Telecoil boostOn = 6 dB boostOff = no boostBeep LevelControls the sound level of the t-coil beep.7 intensity levels from 40 to 70 dB SPL input.

Ergo marketing

• Product Brochure

• Booklet with dummies

Ergo marketing

• Consumer brochures

• Trade advertisements

• Local ads for end-users

Ergo marketing

• ITE and BTE dispenser sheets

Ergo marketing

• EasyFit Quick Guide

Ergo marketing

• Point of sales materials– Posters– Dummies and demos– Inserts for displays– Cardboard display

• Power point presentation

• New packaging concept

A new concept in affordable hearing care

Swift Product Concept

• Highest value low priced hearing aid – Reliable– Good sound quality

• Easy and quick programming and fitting

• Easy to use and handle

• Programmable alternative to low priced analog instruments

Swift Target Clients

• Emerging markets

• State funded/ 3rd party pays

• Chains

The Swift BTE

• Attractive

• Flexible

• Reliable

• Digitally Programmable

• Simple– To Fit– To Use– To Repair

Swift BTE product range

70 70+ 90 90+ For mild

andmoderatehearingloss

Gain 59dB

MPO 129dBSPL

For mildandmoderatehearingloss

Gain 59dB MPO 129

dBSPL With T-coil

and AGCo

Formoderateandseverehearingloss

Gain 69dB MPO 137

dBSPL

Formoderateandseverehearingloss

Gain 69dB MPO 137

dBSPL With T-coil

and AGCo

Swift BTE Features

• Swivel hook

• Push button T coil

• Battery drawer On/Off• Standard DAI

• Click on cover shell

• Tamper resistant accessories

• Serial number for life

• Programmed via shoe

• Mobile phone compatible

Swift Audiological Features• Programmable (Otiset and Easy Fit)• Linear Class D amp.

– Low distortion– Low noise

• 4th Order LF & HF tone (slope) control • Combined Gain/MPO control • AGCo + PC• Sensitive telecoil

HL trimmer

• One trimmer for gain and MPO

• MPO calculated on threshold data

• Good fit with one control

BTE Service Features

• Amplifier assembly– Amplifier + lower shell +

battery wall

• Cover shell assembly– Cover shell + T-coil

button

• Volume control– + VC colour ring

• Transducer assemblies

Swift Fitting Ranges

Swift 70 and 70+ Swift 90 and 90+

Swift In-the-Canal

• High quality, cosmetically attractive and programmable

• Features AGCo and WaxBuster

The Swift ITC Fitting Range

Re. NAL PR

Programming with EasyFit or OtiSet

EasyFit with Swift Programming cord and shoe

OtiSet

Swift Fitting Screen - Otiset

Swift programming - Audiogram

Options

•NAL

•POGO

•CORELL

•Berger

•Libby

•SSM

Options

•HTL

•UCL

•BCL

Swift EasyFit Programming

A-Gram Slope

L/F Cut = LC-19 to LC-1

N = No attenuation

H/F Cut = HC-1 TO HC -10

HL Hearing Level Control

Combined Gain/MPO control.AGCCombined AGC+PC output control.

Volume ControlOn screen adjustment of the volume control level of the instrument.

Swift marketing

• Product Brochure

• M65 end-user folder

Swift marketing

• Dispenser sheets

Swift marketing

• EasyFit Quick Guide

Premium

Product Positioning

Basic

Speech

under-

standing

in

noise

Fitting

Flexibility

Active

Life-

style

Thank you...