eric salama
TRANSCRIPT
DIGITAL CONNECTIONS 2011 – 19/09/2011
FOR OUR CLIENTS
– 44M active users in UK
– 7.2% of UK GDP
– 24% of Media Spend
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New data: John Lewis stores like for likes were up by 1%, and would have been down 3.6% if not for +27% increase in online sales.
FOR ME
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WITH DIGITAL: TOO MANY SOURCES (BELOW IS JUST ONLINE VIDEO SOURCES)
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STRENTHEN INITIATIVES FOR
DEPLOYMENT
EVALUATION
FUTURE
FUTURE FUTURE
INNOVATE / CO-CREATE
SENSE &RESPOND
RE
SO
UR
CE
S R
EQ
UIR
ED
CONSUMER INTERACTIONS
100% in 6 months time
or
80% now
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.
INSIGHTS
what?why?
when delivered?to whom?
KANTAR’S APPROACH
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COLLECTroll out platforms, leverage what you have and collect when you need to
CONNECTonline and offline, behavior and attitudes, cause and effect
SPEEDget good insights faster, recognise that some insights are only of value now
RAPIDVIEW:KANTAR MEDIA RPD WORLDWIDE
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Kantar Media ▪ All rights reserved ▪ 2009
USAOceanic Time Warner 200,000 homes, launched 2005
USACharter LA 300,000 homes Launched 2006DIRECTView 100,00 homes launched 2009DirecTV Advanced ServicesLaunched 2007ROVI launched 2010
UKSkyView Panel 40,000 homesLaunched 2005
South Africa4,000 Multichoice homesLaunched 2010
Australia10,000 Foxtel/Austar homesLaunched 2010
New Zealand6,500 Sky homes Launched 2006
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LEADER IN CONSUMER & SHOPPER BEHAVIOUR KNOWLEDGE
LARGEST GLOBAL FOOTPRINTSouth KoreaJapanChinaTaiwanPhilippinesThailandVietnamMalaysiaIndonesiaSaudi ArabiaIndiaSweden
NorwayDenmarkThe NetherlandsBelgiumPoland Czech RepublicSlovakiaHungaryRomaniaRussia Ukraine KasakhstanSerbia
UKIrelandFrance
GermanySwitzerland
AustriaSpain
PortugalItaly
SloveniaCroatia
Bosnia & Herzegovina
BulgariaGreeceTurkey
USAUSA
MexicoVenezuelaGuatemala
HondurasEl Salvador
Nicaragua
Costa RicaPanama
ColombiaEcuador
PeruBolivia
ChileBrazil
Argentina
Australia
Nigeria
Brazil
Mexico
China
India
Indonesia
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Decision Track
DIGITAL CONNECTIONS 2011 – 19/09/2011