Erica Matthews www.ericamatthews.co.uk

www.stepstostyle.com

erica.matthews@hotmail.co.uk

“Style is the way to say who are you without having to speak” - Rachel Zoe

@Ericafmstyle

About Me I’m Erica! I’m a fashion enthusiast and style specialist. I live and breathe fashion, styling, and beauty, and have a real eye for visual production.

Fashion plays an important role in everyday life. I am constantly taking inspiration from my surroundings and bringing my own flair to projects, which I believe has allowed my work to stand out, be so versatile yet still 'up-to-date’.

Clients

I have styled for a range of brands, celebrities and publications. Some of the many I have worked with are:

Jamie Blackley Sarah-Jane CrawfordNick Knight (ShowStudio) British VogueIdol Magazine Select Model Management Company Magazine Sleek Hair (Catalyst PR) L’Oreal (Mizani) Status MagazinePride MagazineBlack Hair MagazineKelly RowlandNicki Minaj Shin-Gai Shoniwa (Noisettes) N’Dambi Amore

Skills

- Fashion and celebrity styling - Art and creative directing - Fashion Blogging - Social Media - PR relations - Fashion show production

Education

London College of Fashion February 2011Fashion styling in Print and Media

Roehampton University September 2006 - June 2009 Bsc Degree in Psychology and Counselling

Kingston College September 2004 - June 2006 A Levels in: Art and design, Psychology and Theatre Studies

Riddlesdown High School September 1999 - July 2004

Employment Visual Merchandiser, March 2015 - Present H&M Working as Part of the Management team. I execute inspirational and commercial Window schemes, mannequin styling and product placement (floor moves). But most importantly, I am always ensuring that the customers are delivered a good shopping experience by merchandising fresh, on trend, fast fashion.

Freelance Fashion Stylist, March 2012 - presentSpecialising in fashion styling and trends for womenswear and menswear. Blogging and styling for; editorial, e-commerce, TV, red carpet events and other commercial purposes. Organising and directing shoot concepts, castings, product call-ins, outfit prep, styling and sample returns.

Stylist Assistant, April 2011 - January 2012The Dash EmpireAssisting with styling and fitting for celebrities such as Kelly Rowland and Nicki Minaj. Calling in samples for shoots, returns and selecting designer pieces.

Visual Merchandiser, June 2010 - March 2011House of FraserManaging floor visuals, organising and creating visual looks on models, mannequins and still life. Assisting customers with styling requests.