ericsson training program on technology management ...posgrado/web2015-2016...

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© Ericsson AB 2010 Technology Mgmt & Innovation - Training Program 2010-02-24 1

1.  Goal

2.  Audience

3.  Modules & Contents

4.  Programs

5.  Faculty

6.  Upcoming Training Sessions

Ericsson Training Program on Technology Management & Innovation


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Understand and learn how to apply the key concepts, best practices and trends in Technology Mgmt and Innovation:

  Strategic Management of Technology   End-to-End Management of Innovation   Intellectual Property Rigths   Open Innovation and Innovation

Ecosystems   Creativity Management   Modelling & Planning of Technology-based

Businesses

Goal


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  R&D Managers

  R&D Project Managers

  R&D Engineers

  Product Managers

  University Professors of Engineering

  PhD Students of Engineering

Audience


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Introduction to Technology Management

Modules •  The Dynamics of High Technology •  Market and Technology •  Strategy and Technology

Basic Concepts of Innovation and

Innovation Management

•  Key Innovation Concepts •  Innovation Management •  Outlook and Trends

Introduction to Open Innovation

•  The Traditional Innovation Model •  New Approaches to Innovation •  The Open Innovation Model

Introduction to Innovation Ecosystems

•  Motivation •  Dynamics and Strategies •  Case Studies

Introduction to Business Modelling

•  Business Modelling •  Building the Business Plan •  Business Model Innovation

Introduction to Managed Creativity

•  The Dynamics of Creativity •  Purposeful Creativity •  Systematic Innovation

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VII

Introduction to Intellectual Property Rights

•  Patent Theory Basics •  Patent Process •  Software and Patents


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Module I: Introduction to Technology Management

  Introduction

  The Dynamics of High Technology –  Sustaining and disruptive technologies –  Technology Adoption / Diffusion of Innovations

  Diffusion model   Social influence on Technology Adoption   The Chasm in Disruptive Technologies

–  Technology Life-Cycle   Technology Innovation   Technology Maturity Stages   Technology Competition

  Market & Technology –  Techno-Economic Analysis Principles –  The Business Model Concept –  Business Model Examples

  Strategy & Technology –  Technology Roadmapping –  Make-or-Buy Decisions –  Adaptability

  Q & A


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Module II: Introduction to Innovation and Innovation Management

  Introduction

  Key Concepts –  Innovation Dimensions

  Technology   Business Model   Processes & Organization

–  Innovation Matrix   Types of Innovations   Change Levers   Connected Innovations

–  Innovation Funnel

  Innovation Management –  Challenges and Scope –  Framework

  Innovation Strategy   Innovation Organization   Innovation Systems (Processes, Teams & Networks)   Innovation Metrics   Innovation Learning   Innovation Culture

  Outlook & Trends   Q & A


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Module III: Introduction to Open Innovation

  Introduction

  Closed Innovation –  Industrial innovation in the 20th century –  Erosion Factors –  The limits of the closed innovation model

  Other Approaches to Innovation Mgmt

–  Study Cases   IBM Transformation   Lucent’s New Ventures Group   Open Innovation at Intel   Ericsson Mobile Platforms

  The Open Innovation Model –  The New Logic of Innovation –  The New Paradigm of Open Innovation –  Closed Innovation vs Open Innovation –  Benefits

  Innovation Intermediaries

  Q&A


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Module IV: Introduction to Innovation Ecosystems

  Introduction

  Definition –  Examples –  Characteristics

  Motivation

–  Innovation around the transfer/collaboration models –  The transition from product to technology centric companies –  The new Economy: Knowledge and Networks

  Dynamics of Innovation Ecosystems –  Setup –  Opportunities & Risks –  Sustainability

  Strategy in Innovation Ecosystems –  Matching –  Competition & Cooperation

  Case Studies

  Q&A


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Module V: Managing Creativity   Introduction

–  Definitions –  Creativity vs. Innovation –  Lateral Thinking

  The Dynamics of Creativity –  Motivation –  Curiosity and Fear –  Breaking and Making Connections –  Evaluation

  Purposeful Creativity –  Methodology –  Examples and Exercises

  Systematic Innovation –  Principles –  Techniques

  Scenario Thinking –  Scenarios vs Prognosis –  Methodology –  Examples

  Q&A


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Module VI: Introduction to IPR

  Introduction –  Why patents? –  The value of a strong patent portfolio for a Innovative company –  Patent strategy evolution and Portfolio Management

  What is a Patent? –  IPR concepts and context –  What is a Patent? –  What can be patented? –  Basic requirements for patentability:

  Novelty   Inventive Step   Technical effect

–  What can not be patented –  Patents and Standards

  The Patent Process –  Priority filing –  International patent process and strategy

  Software Patents –  Software patentability –  Geographical interpretation

  Copyright and Copyleft for Software –  Free Software –  Other concepts related (Freeware, Shareware, Public Domain Software) –  Open Source –  Licenses, copyleft

  Q&A


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Module VII: Modelling & Planning of Technology-based Businesses

  Introduction   Business Modeling

–  Purpose –  The pieces of the puzzle:

  Value proposition   Revenue model   Cost structure   Market situation   Clients segmentation and competitors strategy

  Building a Business Plan –  Purpose –  Structure –  Examples

  Business Model Innovation –  Innovating with new Business Models –  Examples


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Manuel Lorenzo Hernández. Head of Technology & Innovation at Ericsson Spain

His unit performs IPR Management and Strategic Research integrated in Ericsson’s Corporate Technology function as well as Business Innovation projects performed in close coordination with the local Market Unit (Spain and Portugal) and in cooperation with national and European institutions and technology and business partners.

Manuel holds a B. Eng degree in Telecommunication by Universidad Politécnica de Madrid with specialization in Computer Networks. Since 1994 he has developed his professional career in Ericsson (Spain, Sweden, Ireland) in several technology and business fields including Telecom Management, Mobile Internet Infrastructure and Applications, Network Databases and Digital Identity among others. His profile combines a broad technical knowledge acquired in R&D (as Design Technical Coordinator, Master Systems Architect and Senior Specialist) with business orientation and skills developed in Market Unit assignments (Program Manager, Chief Solution Architect and Business Consultant).

Manuel is member of Ericsson-wide communities and initiatives including the Ericsson Global Innovation Forum. He also actively promotes the networking among companies as well as between the industry and academic worlds with the aim of exchanging, extending and applying knowledge and best practices in Management of Technology and Innovation.

Faculty

David Rafols. Founder of Innoget’s Open Innovation Marketplace

David obtained his degree in Biological Sciences in the Universitat de Barcelona. He hold’s a Master in Bussiness Administration by Universitat de Barcelona, Universitat Autonoma de Barcelona and Universitat Politecnica de Barcelona, and a Master in Quality Management by the Institut Català de Tecnologia.

David has developed his professional career in Danone as a R&D engineer, in Chupa Chups as technical manager and in CIDEM (Generalitat de Catalunya) as a technology broker

In January 2008 founded Innoget, a virtual open innovation marketplace through which companies, research centres, scientists and technology based companies interact to develop and share ideas, patents, products and innovative technologies.


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Mónica Gorricho Moreno, PhD. Manager of the Innovation Cell at Ericsson Spain

Dr Monica Gorricho Moreno obtained her Ph.D. Telecommunications Engineer degree in the Politechnic University of Catalonia in 1999, and a MBA from Escuela de Empresa in 2009. In 1999 she joined Amena (the Spanish third mobile operator) and there she developed her activity at the New Services Department, developing new mobile data services in the Innovation area, the Corporate area and the Financial Area, and as the Head of the Partner Program. Since April 2004 she belongs to the Innovation Center of Amena where she is the Research Manager and the Head of the Alliances Program. After the take over of Amena by France Telecom she is the Head of the Innovation Line about digital home, digital office, NFC, mobile digital signature, e-health and convergence.

In September 2008 she joined Ericsson, at the Technology & Innovation area in Madrid R&D Center, leading the team working on the definition and development of services and technologies based on IMS, e-Health and Ambient Assisted Living (AAL), Connected Car, Digital Home, Perceived Quality of Service (PQoS), and NSPS.

She has an extensive business, marketing, research, technical and project management skills on telecom services. Her current research interests are in IMS and Service Aware. She has published several papers on national and international congresses, and a book about mobile communications.

Faculty

Miguel Angel Pallares. Manager of Research at Ericsson Spain

His unit performs Strategic Research integrated in Ericsson’s Corporate Technology function. The unit mandate consists in providing technology and system concepts to Ericsson business units, to which purpose the unit has built competence in: data mining and machine learning, identity and privacy management, data integration / adaptation, data management in cloud computing,.

MSc in Telecommunications at the Universidad Politécnica de Madrid, he joins Telefonica I+D in 1995, as a hardware development engineer of ATM access adapters, and later in the automation of the measurements of the quality of service of mobile value-added services. He joined Ericsson in 2000, representing Ericsson as a standards delegate in 3GPP CT4 (IMS interfaces), and OMA (web services), moving to a management position (within systems management) in 2005. In 2008, he joined EEM's T&I innovation unit.

He is a member of the Ericsson Research Software and Services Core Team, of the Ericsson User Management System Council and of Madrid R&D Innovation Management Board.


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Faculty

Julio López Roldán. Operational Development & Quality Officer, Ericsson Spain

Julio is Master engineer in Telecommunication by Universidad Politécnica de Madrid.

Julio has developed his professional career in Ericsson Spain since 1985, always belonging to the R&D center located in Madrid. After 3 years working in Hardware Design, he was part of the small group designing the first HLR as System Architect, becoming the System Unit Manager. Since 1998, Julio has developed different managerial positions within the Technology and Innovation unit in Madrid, covering the three keystones in the unit: Applied Research, Innovation and IPR management, being the Patent Support unit creator. Julio has been project manager for TECODIS project (AC064) in the 4th EU framework program, as well as responsible for Ericsson participation in collaboration and funded research projects. He has been responsible for University relationship, as well as Ericsson representative in several fora, like Telecom I+D or Foundation I+E, and Ericsson Representative in AETIC Innovation committee and vice-chairman for the eMOV Technology Platform.

Julio is currently Operational Development & Quality Officer for Packet Core R&D at Ericsson Spain

Miguel Cardo Rodríguez. Solution Manager at Ericsson Spain

Miguel obtained his M.S degree in Telecommunication Engineering in the Polytechnic University of Madrid in 1999.

In 1999 he joined Ericsson at the Intelligent Networks Customization unit in Madrid R&D, where he worked as software engineer in different Service Network platforms and services for cellular and wireline networks. He also performed technical coordination and product management roles in Madrid and Stockholm.

Since 2006 he works as Solution Architect in the Multimedia Solutions unit, Market Unit Iberia, having presales and customer project delivery responsibilities. His area of expertise is Identity Management, designing and deploying solutions for mobile network operators, and also managing Ericsson's broker platform, providing multi-operator services for consumers. He currently works in a Data Management solution, and leads a pilot NFC (Near Field Communications) deployment in Spain.


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Alejandro Bascuñana Muñoz, PhD. Senior Research Engineer at Ericsson Spain

Dr Alejandro Bascuñana Muñoz obtained his Ph.D. degree in the Universidad Politécnica de Madrid in 2006 and his Master's Degree in Computer Science in Alicante in 1996. in 1997 he joined Universidad Miguel Hernández (Elche) as responsible of systems within the central IT unit. Within this unit he was the main administrator of the corporative Databases, OSs and Hardware. He was also responsible of the security of the IT systems. In September 2000 he joined Ericsson and since them has been involved in several EU projects and research projects such are Mind, SHOPS, OPUCE, etc. Within the Technology & Innovation area he has been involved in creativity projects and programs. Along 2008 Alejandro managed research projects in the field of distributed high-performance database system. Currently Alejandro is researching on the business applicability and opportunities opened by the cloud computing paradigm. Alejandro’s main technical interests are next-generation databases, cloud computing and User Generated Service.

Faculty

Borja Baturone. Managing Director, Altran IMD Spain

Borja is Managing Director of Altran IMD in Spain, the innovation services company of the Altran Group. He’s also managing the Spanish Agency for Innovation Certification (ACIE), Agency which officially certifies innovations from companies operating in Spain. He’s been managing R&D, Innovation and operational businesses for more than 15 years, specializing in launching new business, products and services.. Within the Innovation activities, Borja specializes on strategy projects, Culture change, acquisition of innovation capabilities and new product and services development He’s currently lecturing several courses and seminars to companies and institutions in Spain, Europe, EEUU and he’s Associated Professor for Innovation at Instituto de Empresa in Madrid. Borja holds an Executive Certificate in Strategy and Innovation at MIT-Sloan (USA), an Executive MBA at the Instituto de Empresa (Madrid), Honors Degree in Business Administration at Lincoln University, he has a Master’s degree in commercial management and marketing at the ESIC, and has studied Civil Engineering and Political Sciences (currently) at the UNED University (Spain) He’s an active member of the “Instituto de Consejeros Administradores” (IC-A), the organization in Spain which promotes and extends corporate governance standards and of the Innovation forum of the “Club de Excelencia en Gestión”, to generate and extend the best practices on innovation.


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John Michael Walker, Patent examiner at European Patent Office

John Michael holds a M.Eng degree in Telecommunications by UPM (Politechnic University of Madrid). He was awarded a grant by IRESTE (Nantes University), France, where he completed his Master Thesis in 1997.Since 2008 he is Patent Examiner at the European Patent Office in The Haguen (Netherlands), within the Directorate of Telecommunications.Previously he worked in several leading companies in the telecommunications industry. From 1997 to 2000 he worked for Lucent Technologies in technical support activities. And from 2000 to 2008, he worked for Ericsson Spain R&D Center as Senior Systems Architect, carrying out research, architectural and strategic studies at both system and network levels, and contributing to several standardization bodies including 3GPP LTE as standardization delegate.Today more than ten inventions authored, or co-authored, by John Michael have already become granted patents in countries all over the world. He is married and has two children. He enjoys learning languages, playing tennis and cycling.

Faculty


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Introduction to Technology Management

Upcoming Training Events

•  Venue: UPM •  Date: 16 March 2010. 18:00-20:00 •  Speakers: M.Lorenzo & M.Gorricho

Basic Concepts of Innovation and

Innovation Management

•  Venue: UPM •  Date: 25 March 2010. 18:00-20:00 •  Speakers: M.Lorenzo & M.Gorricho

Introduction to Open Innovation

•  Venue: UPM •  Date: 8 April 2010. 18:00-20:00 •  Speakers: M.Lorenzo & D.Rafols

Introduction to Innovation Ecosystems

•  Venue: UPM •  Date: 13 April 2010. 18:00-20:00 •  Speakers: M.Lorenzo & M.A.Pallares,

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Upcoming Training Events

Introduction to Business Modelling

•  Venue: UPM •  Date: 27 April 2010. 18:00-20:00 •  Speakers: J.López & M.Cardo

Introduction to Managed Creativity

•  Venue: UPM •  Date: 15 April 2010. 18:00-20:00 •  Speakers: B.Baturone & A.Bascuñana

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Introduction to Intellectual Property Rights

•  Venue: UPM •  Date: 21 April 2010. 16:00-18:00 •  Speakers: M.Lorenzo

Intellectual Property Rights •  Venue: UPM •  Date: 21 May 2010. 15:00-17:00 •  Speakers: J.M. Walker

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