erik johansson, the green man studio on his work for trouble brewing
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Post on 13-Nov-2014
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The presentation given by Eric Johansson on his work on Trouble Brewing labelling and visual identity during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard. You can see more here: www.biabeag.comTRANSCRIPT
Hello!
Started in 2010
• an IT guy
• A retailer
• and an actual brewer!
idea formed overa pint in one of thefew pubs servingcraft beer at the time
Started producing beer on draft
Craft Beer in Ireland
Perception ofU.S. Beer landscape
Reality
The official brief
• The number of Irish craft brewers has doubled over the past 10 years
• Now 40 craft brewers in Ireland
The traditional line up
In the past 10 years, the number of craft brewers in Ireland has doubled ...
The Underdogs
The Underdogs
"All of us versus all of them"
The landscape in 2011
The brief
No gold foil, no medallions, no sheafs of barley
IrreverentRebellious
Existing branding
stalk us
The result?
@lizmaybury
Design Process
1. Brief 2. Brainstorm 3. Concepts 4. Development 5. Sign Off
The Logo
1. Brief
2. Brainstorm
3. Concepts
4. Development
5. Final Artwork
Packaging
1. Brief
Gold Foil.
2. Brainstorm
3. Concepts
Vanilla
Handmade in West Cork
Vanilla
Handmade in West Cork
4. Development
5. Final Artwork
More Products
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