Erik White.

Why Erik White.

I chose Eric white for many of reasons, the first one was because of the variety of different people that he produce music videos for from 2001 till 2009, I think that it is good that he isnt just producing one type of music but he is getting the variety in there. He started of in 2001 with his only group B2K with there hit uh hu”

http://www.youtube.com/watch?v=rQVTopUPL9Q&ob=av2n

As it was the only group he worked with and it was his first music video to be produced i thought that he done very well in cutting from shot to shot, but watching most of his music videos he had used a cut/ style in them.

2003 and 2004?Going on to the style he started in 2001 with the B2K video, and Mario video in 2003 he goes from black and white back ground to colour back ground all the time and I like this because with the changing back ground it makes you focus more on the singer and it brings him out more. I also like the way they he photographed some of the shots in the Mario one and stopped it 3 ways across the screen and I thought that was really effective.

http://www.youtube.com/watch?v=NJq4Cj_OK2E

http://www.youtube.com/watch?v=k6gPg0Bgsog

Looking at gigolo by R Kelly and nick cannon he has used the same still camera photography and the bright colours on the dark back ground to make them stand out.

http://www.youtube.com/watch?v=l8j5dGwsCZQ

Looking at the diff erent people he has worked for.

As I said he has worked for many different type of people but changed there type of music for this video and give them another concept, I think that is good because if is give them another chance of getting there self known by different people like JOJO with get out.

http://www.youtube.com/watch?v=vQM2cIb_pUw&ob=av2e

He has also worked with Mary J blige and I think that he has done this video different to the rest of them because he hasn’t used any dark back ground and the signer wearing a bright clothing but he did do a cut in which I thought was good because it makes them differentto all the other video that he has made.