Erika Anderson13 Cottage StreetNewton, MA 02464erika.anderson.stylist@gmail.com

Nordstrom, Inc. Burlington, MA 2014-presentPersonal Stylist

Wardrobe every customer using merchandise from all departments, and collaborate with associates/experts from other departments.

Provide an exceptional customer experience by ensuring the customer is always the priority.

Consistently demonstrating exceptional customer service and selling skills. Develop a repeat-business customer base in order to regularly

communicate upcoming events, new merchandise and product replenishment to increase sales.

Leverage product knowledge to increase sales by educating and assisting the customer in making the best choice for them. Honest review of best color, fit and style for customer.

Utilize computer systems, customer referrals, and personal networking to grow client base.

Automatic Data Processing (ADP) Inc. Atlanta, GA 2008-2011Product Marketing Manager, Benefits

Identified the specific needs and strengths of customers and partners, and collaborate with appropriate teams to develop and deliver successful marketing strategies and programs. Follow through with all projects to ensure that clients, organizations and partner needs were successfully met.

Drove business through the creation of sales tools and collateral pieces to promote services, including web content, external and internal webinars, brochures, case studies, client testimonials, and other pieces as appropriate.

Communicated with senior executive staff and sales teams to report on product progress and market updates. Provided competitive information and training for sales teams and executives.

Organized meetings and sessions with members and constituents to exchange information, gather market data, promote services, uncover opportunities and address challenges.

Submitted the ideas and key needs of the market and partner community to appropriate corporate organization(s). Led intense collaboration efforts to sustain and create new business.

Conducted extensive market research to thoroughly understand market size, key segmentations, participation criteria and identify decision makers.

Led Benefits task-force in multi-million dollar Analytics and Reporting project designed to provide insight to drive business success.

Intellisys, Inc. Chattanooga, TN2001-2008

Director, Marketing

On-going interaction and support of customers, including user groups, educational seminars and problem management.

Marketing lead for this dynamic business identifying, creating and executing marketing programs and product development strategies to promote business and generate revenue.

Creation of new sales toolset and collateral, webinars, national sales training brochures, sales discount promotions, national prospect seminars, press announcements and web site improvements.

Kronos, Inc. Chelmsford, MA 1994-2001 Partner Alliance Manager 1999-2001

Determined competitive pricing and launched a global product initiative via multiple marketing channels which culminated in a 70% increase in sales in the first 6 months.

Completely revived a partner product line through addition of their competitive next generation line, driving through development of a functional software interface and inherent serviceability for improved installation.

Developed sales strategy, marketing plans and coordinated product development for Kronos partner group. Selected and supported new partners, products and services.

Identified the specific needs and strengths of each partner and created strategies and specific programs to ensure that customer, company and partner needs were successfully met.

Met with partners’ staff and direct clients to promote services, uncover opportunities and address challenges.

Distributor Support Manager 1994-1999

Worked closely with distributors to increase revenue, including tracking a rolling 90-day forecast, participated in sales calls, domestic demonstrations and negotiating discounting.

100% of revenue targets achieved by team each quarter, totaling $7M per year.

Helped build successful distributor organization as corporate resource and liaison providing information, training and integration of requirements. Hands-on support of methodology and tools for success.

Part of team managing acquisition of subsidiaries in Australia and South Africa.

o Played key role in pre-sales support and rollout planning of multi-million dollar major accounts overseas.

o Supported the marketing efforts with prospect conferences, matching marketing programs and creation/translation of marketing materials.

Previous Experience:• Customer Support Manager developing teams and processes to ensure

excellent installations and high customer satisfaction. Managed, hired, trained and scheduled a staff of Customer Support Representatives who operated as key resource in the new system implementation, including software installation, training, hardware placement, integration, final testing and on-site live support.

Education:• B.A., Liberal Arts, University of Massachusetts Amherst