erika hall | copy is interface @fowa october 2007
DESCRIPTION
Effective language is essential to a usable, appealing, platform-independent interface.TRANSCRIPT
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Copy is Interface
Erika Hall, Mule Design Studio, San FranciscoFuture of Web Apps, 4 October, 2007, London
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Copy is Interface
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Copy is Interface
Word Of The Day:
caveat
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Copy is Interface
Whither the future of interface?
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Copy is Interface
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Copy is Interface
Voguing with information?
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Copy is Interface
We’re getting there
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Copy is Interface
…but not for information-dense tasks.
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Copy is Interface
Then there is this thing.
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Copy is Interface
People will want to access your application in new ways.
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Copy is Interface
What does this mean for applications?
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Copy is Interface
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Copy is Interface
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Copy is Interface
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Copy is Interface
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Copy is Interface
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Copy is Interface
http://www.iwantptv.com/images/tivo/Tivo_Suggestions.jpg
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Copy is Interface
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Copy is Interface
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Copy is Interface
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Copy is Interface
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Copy is Interface
It’s good to know when to cede control.
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Copy is Interface
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Copy is Interface
How do users benefit?
photo by Marxpix
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Copy is Interface
How will YOU benefit?
photo by Wirehead
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Copy is Interface
5 Ways to Get Words RightAuthentic
Engaging
Specific
Appropriate
Polite
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Copy is Interface
Be Authentic
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Copy is Interface
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Copy is Interface
consumating.com
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Copy is Interface
consumating.com
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Copy is Interface
eharmony.com
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Copy is Interface
eharmony.com
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Copy is Interface
eharmony.com
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Copy is Interface
twitter.com
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Copy is Interface
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Copy is Interface
“The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.”
—George Orwell
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Copy is Interface
Be Engaging
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Copy is Interface
schoolofeverything.com
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Copy is Interface
schoolofeverything.com
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Copy is Interface
virgin-atlantic.com
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Copy is Interface
virgin-atlantic.com
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Copy is Interface
citibank.com
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Copy is Interface
citibank.com
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Copy is Interface
pownce.com
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Copy is Interface
pownce.com
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Copy is Interface
Be Specific
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Copy is Interface
gettyimages.com
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Copy is Interface
gettyimages.com
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Copy is Interface
etsy.com
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Copy is Interface
etsy.com
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Copy is Interface
emusic.com
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Copy is Interface
Be Appropriate
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Copy is Interface
“Where’s My Stuff?”
amazon.com
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Copy is Interface
flickr.com
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Copy is Interface
Be Polite
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Copy is Interface
feedburner.com
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Copy is Interface
feedburner.com
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Copy is Interface
subtraction.com
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Copy is Interface
subtraction.com
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Copy is Interface
particletree.com
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Copy is Interface
Add a picture of a screw-up here.
—Erika
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Copy is Interface
8 Kinds of Bad
Oblivious
Inconsistent
Presumptuous
Unnatural
Vague
Passive
(Too) Clever
Rude
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Copy is Interface
Vague!
Basecamp
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Copy is Interface
Vague!
Basecamp
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Copy is Interface
Vague!
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Copy is Interface
Unnatural!
bofa.com
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Copy is Interface
Unnatural!
bofa.com
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Copy is Interface
Don’t be passive.
Photo by catheroo
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Copy is Interface
Passive!
blinksale.com
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Copy is Interface
Don’t be too clever.
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Copy is Interface
“Murder your darlings.”— Sir Arthur Quiller-Couch, Cambridge Lecturer
(among other things)
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Copy is Interface
Don’t be rude.
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Copy is Interface
Rude!
myspace.com
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Copy is Interface
Rude!
oreilly.com
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Copy is Interface
Don’t be oblivious to your surroundings.
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Copy is Interface
cnn.com
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Copy is Interface
cnn.com
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Copy is Interface
facebook.com
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Copy is Interface
facebook.com
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Copy is Interface
Don’t be inconsistent.
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Copy is Interface
ebay.com
Inconsistent!
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Copy is Interface
ebay.com
Inconsistent!
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Copy is Interface
Don’t be presumptuous.
Don’t be presumptuous.
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Copy is Interface
Presumptuous!
usatoday.com
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Copy is Interface
americanexpress.com
Seriously?
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Copy is Interface
You will still need designers.
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Copy is Interface