ernesto tinoco
DESCRIPTION
Seller PresentationTRANSCRIPT
Understanding Your Expectations
What questions do you have about working with a real estate agent?
What are your expectations of your real estate agent?
Strategies for Selling Your Home
1. The Power of Branding
2. Merchandising
3. Promotion
4. Networking
5. Competitive Pricing
6. Negotiating & Closing
1. The Power of Branding
40,000,000 monthly readers
1 in 5 homeowners
1 in 6 adults
1 in 4 women
Nearly
Elements of Merchandising
Curb Appeal
Many buyers will immediately
eliminate a property from
consideration based on its
drive-by appearance
Keep the lawn manicured
Clear walkways
Trim and maintain landscaping
Rake leaves
Elements of Merchandising
Staging and Interior Condition
“The way you live in your house and the way you sell your house are two different things”
Remove clutter
Put extra furniture in storage
Organize closets and cabinets
Depersonalize décor
For more staging ideas visit bhgrealestate.com/views/video
Elements of Merchandising
Be Ready to Show
Provide easy access
Be flexible for showings
Prospective buyers feel more comfortable if the seller isn’t home
Keep your home neat
Online Promotion Where The Consumers Are!
With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home
BHG Drives Traffic to Your Home
Once a home search is conducted on bhgrealestate.com, buyers are directed to my local company’s website
providing all MLS listings available in the area…
Driving More Traffic to Your Home
www.bhg.com
7 million visitors each month have the ability to get to your listing in just two clicks when they visit this site
Mobilizing Local Agents
In 2011, 87% of all buyers used a real estate agent as a source of information in the purchase of their home. I will mobilize the local agents to show your home:
Entering it in the MLS
Holding Broker Open Houses
Emailing Just Listed notices
Posting on social media sites
Distributing flyers
I will also target agents who are known to work this area in case they have buyers ready to go!
4. Networking & Reach
I have a large sphere of
influence and a worldwide
network of agents behind me
Your buyer could be anywhere
in the world
5. Positioning Your Home
Factors affecting home positioning
1. Location, size, condition and amenities of the house
2. Local market conditions
3. Recently sold properties
Positioning Your Home
Reviewing the market
Recent Sales To show what buyers have been willing to pay for a home like yours. This carries the most weight in pricing your home.
Current Homes on Market To show what buyers will be viewing – your competition. This is important in how we position your home in the market.
6. Negotiation & Closing
When we have an interested buyer who makes an offer, that is when I put my market expertise to work.
6. Negotiation & Closing
I’ll interact with others to manage the package including:
Other agents involved
Attorneys
Property inspectors
Insurance agents
Mortgage representatives
When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every
detail is handled correctly and in the necessary time frame.
My Professional Experience I position myself as your trusted adviser and help you develop a professional team to meet your goals.
My Credentials
Licensed in KS & MO, Part of the NAR, KCRAR and
Heartland MLS.
My Background
6 years combined experience in investment
property, property management, seller and buyer
representation.
Personal
Married to Sara Tinoco, have lived in KC 17 years,
love what I do!
Better Homes and Gardens Real Estate Kansas City Homes
Locally owned, Quality vs. Quantity.
Collectively 175 years of experience.
450 Agents and growing!
Over $1 Billion in Sales Volume in 2012
Plaza Office