BRAND / PROJECT MANAGER

MY NAME IS ERNEY TAN. I AM A BRAND / PROJECT MANAGER WITH 10++ YEARS OFEXPERIENCE IN VARIETY INDUSTRIES AND COMPANY SIZES.

FAITH IN FATESINCE I WAS A LITTLE GIRL I ALWAYS LOVE TO DO SOMETHING DIFFERENT ANDALWAYS WANT TO KNOW IF THERE’S ANYTHING FOR ME WHICH NEED MY ASSISTANCE.ON SOME LEVEL, I ALWAYS KNEW THAT THERE MUST BE SOMETHING THAT I CANDO PASSIONATELY IN MY LIFE. I JUST HAVE TO RIND THE RIGHT ANSWER. I ALWAYS HAVE MY ALL TIME HEROIN – MS CHONG & MDM RAYMIE WHO ARE THEREFOR ME ALWAYS. BOTH OF THEM MADE A GREAT IMPACT IN MY LIFE AND SHOWEDME THE WAY TO FIND MY OWN SELF. I LISTENED TO THEIR WISE WORDS ANDSTARTED LOOKING FOR MY DESTINATION.

PROJECT MANAGEMENTTHROUGH A NUMBER OF SCHOOLS, TRAININGS, COURSES AND LOADS OF WORKINGEXPERIENCES. I FINALLY CAME ACROSS BRAND / PROJECT MANAGEMENT. I KNEWRIGHT AWAY THAT I FOUND THE RIGHT ENERGY.

BRAND / PROJECT MANAGER

BRAND / PROJECT MANAGEMENT

AFTER DWELL IN THE INDUSTRY FOR MORE THAN 10 YEARS. I AM

EQUIPPED WITH FOLLOWING SKILLS & EXPERIENCES :

BRAND MANAGEMENT

BUSINESS ADMINISTRATION

SALES & MARKETING MANAGEMENT ( BUDGETING )

OPERATIONS & PROCESS MANAGEMENT

PEOPLE MANAGEMENT ( LEADERSHIP AND MANAGEMENT )

PROBLEM SOLVING SKILLS

BRAND MANAGEMENT

TO EXECUTE BUSINESS PLANS AND IMPLEMENT BUSINESS STRATEGIES IN ORDER TO ACHIEVE THE GIVEN GOALS OF THE DEPARTMENT( WORK CLOSELY WITH THE TEAM BY PRIORITIZING BUSINESS GROWTH POTENTIAL)

PLAN YEARLY SALES AND PROFIT BUDGET TO ACHIEVE ORGANIC AND NEW GROWTH

REVIEW AND ANALYSE SALES AND PROFITABILITY BY IMPLEMENTING NECESSARY ACTIONS FOR BUSINESS EFFICIENCY.

REVIEW AND ANALYSE PRODUCT MIX PERFORMANCE TO MAXIMIZE SALE ABILITY

REVIEW AND CONSOLIDATE NON PERFORMING COUNTER/OUTLET TO MINIMIZE LOSSES

BRAND MANAGEMENT

IDENTIFY OPPORTUNITIES FOR BUSINESS EXPANSION IN CAPTURING BIGGER POINT OF SALE

PROPOSE AND LEVERAGE ON COMPANY'S STRENGTH OF MULTIPLE BRANDS DIRECTION FOR PRESENTATION TO TRADE TO SECURE ADDITIONAL POINT OF SALE

BUILD AND MAINTAIN A STRONG MUTUAL RELATIONSHIP WITH TRADE PARTNERS, LANDLORDS, LEASING TEAMS AND PROPERTY AGENTS

ENSURE PROPER PLANNING ON STORE, STOCK, PEOPLE AND MARKETING ACTIVITIES ARE CARRIED OUT BY TEAM TO FACILITATE FOR A SMOOTH

OPERATION.

BUSINESS ADMINISTRATION

TO PLAN & EXECUTE BUSINESS ADMINISTRATIVE TASK SUCH AS :

(1) COMPANY SET-UP

(2) ACCOUNTING & FINANCE & TAXATION MATTERS

(3) PAYROLL MATTERS

(4) ENSURE ALL THE COMPLIANCE OF STATUTORY REQUIREMENTS

(5) PURCHASING & NEGOTIATION PROCESS.

SALES & MARKETING MANAGEMENT

ARTWORK DEVELOPMENT FOR ABOVE-THE-LINE / BELOW-THE-LINE ACTIVITIES(PROPS / MATERIAL)

REVIEW AND ANALYSE PROMOTION GIMMICKS & STRATEGIES TO ENSURE EFFECTIVENESS

PERFORM PERIODICAL REVIEW ON MARKETING & EVENT ACTIVITIES

PROPOSE EVENT & COLLABORATIONS ACTIVITIES TO ENSURE SALES DRIVEN

ENSURE ALL THE MARKETING ACTIVITIES ARE WORKED WITHIN BUDGET.

OPERATIONS & PROCESS MANAGEMENT

STANDARD OPERATIONAL PROCEDURES (SOP) IS CONSTRUCTED

FOLLOW ESTABLISHED POLICIES AND STANDARD OPERATIONAL PROCEDURES (SOP)

ENSURE UNIFORMITY AND EFFECTIVENESS OF EXECUTION AT ALL LEVEL

BUILD AND MAINTAIN A STRONG MUTUAL RELATIONSHIP WITH CONTRACTORS& FIT-OUT TEAM

ENSURE ALL THE COMPLIANCE OF REQUIREMENTS

BUILD AND MAINTAIN A POOL OF TALENT RESOURCES OF SALE ASSOCIATES FOR CURRENT AND EXPANSION PLAN.

PEOPLE MANAGEMENT

PLAN RELEVANT LEARNING AND GROWTH FOR PERSONAL AND SKILL ENHANCEMENT. ( BUILD ON STRENGTH ; DIMINISH WEAKNESS)

CONDUCT PERIODICAL APPRAISAL WITH DIRECT REPORT

RECRUIT AND RETAIN DIRECT REPORT.

CONDUCT PERIODICAL APPRAISAL WITH TEAM / FRANCHISEE TO ENSURE COMPETENCY.

PREVIOUS EMPLOYER