errecruitment 2013 - stuart passmore - broadbean
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TRANSCRIPT
TRENDS IN ONLINE RECRUITMENT
Stuart Passmore, COO Broadbean
About Broadbean
• Global leader in candidate sourcing technology
• 60,000 users sourcing candidates in 65 countries
• Post in excess of 2 million adverts per month
• Track approximately 9 million candidate applications per
month
• 1.5 million candidate searches are performed each month
• Over 3500 job board integrations globally and growing
“Reports of my death
have been greatly
exaggerated”
The Job Board
Is job board usage in decline?
Job Board Performance
Advert Volumes Apr 11-Mar 13
Nov-10Feb-11
Jun-11Sep-11
Dec-11Apr-12
Jul-12Oct-12
Jan-13May-13
900000
1000000
1100000
1200000
1300000
1400000
1500000
1600000
1700000
Nu
mb
er o
f A
ds
Job Board Performance
Job Boards used per Advert
Nov-10Feb-11
Jun-11Sep-11
Dec-11Apr-12
Jul-12Oct-12
Jan-13May-13
5.65
5.70
5.75
5.80
5.85
5.90
5.95
6.00
6.05
6.10
6.15
6.20
6.25
6.30
6.35
6.40
6.45
Num
ber o
f Job
Boa
rds p
oste
d To
Mar 2013 = 6.39
Apr 2011 = 6.20
Do job boards still deliver candidates?
Job Board Performance
Response Volumes Apr 2011 to March 2013
Apr-11
May-11
Jun-11Jul-1
1
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12Jul-1
2
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
2000000
2500000
3000000
3500000
4000000
4500000
5000000
5500000
Job Board Performance
Application per Vacancy Apr 2011 to Mar 2013
Nov.10 Feb.11 Jun.11 Sep.11 Dec.11 Apr.12 Jul.12 Oct.12 Jan.13 May.1316.50
17.50
18.50
19.50
20.50
21.50
22.50
23.50
24.50
Responses Per Ad
Num
ber o
f Res
pons
es
21% increase in Applications Per Va-cancy over last 2 years
Consider Impact of wider economic conditions on this?
Drivers of Continued Job Board Usage
• Growth in niche / specialist boards
• Rise of the aggregators – Indeed / Job Rapido
Rise of the Aggregators
Dec-09 Dec-10 Dec-11 Dec-120
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Indeed
Job Rapido
Paid Board Average
Social Media:Hot or Not?
Companies HiringThrough Social Media
58% in 2010
63% in 2011
73% in
2012
Source: Jobvite
Social Media – The Broadbean Facts
Total Jobs Jobsite Monster Twitter FacebookLinkedin0
5000
10000
15000
20000
25000
30000
Dec 2009 - Ad Volumes
Total Jobs Jobsite Monster Twitter Facebook Linkedin0
5000
10000
15000
20000
25000
30000
35000
Dec 2010 - Ad Volumes
Total Jobs Jobsite Monster Twitter Facebook Linkedin0
10000
20000
30000
40000
50000
60000
70000
Dec 2011 - Ad Volumes
Total Jobs Jobsite Monster Twitter Facebook Linkedin0
10000
20000
30000
40000
50000
60000
70000
Dec 2012 - Ad Volumes
Social Media
Response growth
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11Jul-1
1
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12Jul-1
2
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2200
2400
2600
2800
3000
3200
3400
3600
Twitter Facebook
Indeed
The Facebook Effect
Facebook – The FutureSocial Jobs Partnership
• Recruitment activities now it’s biggest source of revenue
• Heading towards $1b in gross revenue
• Generates $1.30 P.U.P.H. Facebook 6.2cents
• 4 years ago loss $4.5m now profit $70m
• Is user experience being impacted?
Conclusions
• No obvious signs of jobs board usage falling
• Candidates still see job boards as a primary route to a new position
• Initial growth of social media has slowed but a powerful channel with a lot more to come
• Job Boards and Social Media can co-exist
THANK YOU, ANY QUESTIONS?
Contact Broadbean NL:
Liesbet De RouckNL Sales Manager+31 6 4608 6887
[email protected]@LiesbetDeRouck
facebook.com/broadbean.technology