EARTH’S FINEST WATER Erin Shore │ August 1st, 2016

PR & Events Intern- Final Presentation

FIJI Water PR & Events

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Our events

generate publicity!

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire [marketing] bicycles are built.” -Ryan Lilly, author

The Rise of Social Media

3Note: GoodReads.com

Due to the constantly growing number of Social Media users, FIJI Water can greatly benefit from deepening its event footprint on various Social Media platforms.

500 million Instagram users

310 million Twitter users

100 million Snapchat users

Benefits of Social Media for FIJI Water

4Note: AdWeek.com

Existing FIJI events can be an

organic environment

where traditional PR

and Social Media can live hand-in-hand.

How can FIJI Water strengthen its social media presence at events

where we are already activating?

How Can We Do This?

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Potential FIJI Water Social Media Activations at Events

6Twitter MirrorSnapchat Takeover

Something NavyCustom Geotag for Event Instagram Takeover

This Is Why We Know It Can Work!

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Marie Claire Snapchat Takeover Anthony Anderson Yahoo! TV Instagram Takeover

DJ Khaled for T-Mobile Twitter Mirror for IMDb

• The importance of social media is growing at a constant pace, and therefore provides FIJI Water with an opportunity to leverage content created at events through digital channels.

• There are many ways FIJI Water can incorporate social media into already existing event activations by providing its social media followers with exclusive “never-before-seen” content.

• All three social media platforms (Instagram, Twitter, and Snapchat) are very interconnected, and thus FIJI Water can promote a single social media activation on all of its platforms, generating increased event visibility and publicity.

Key Learnings

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Thank you!

Questions?

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