es2002 business communication letter writing: introduction

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ES2002 Business Communication Letter Writing: Introduction

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Page 1: ES2002 Business Communication Letter Writing: Introduction

ES2002 Business Communication

Letter Writing: Introduction

Page 2: ES2002 Business Communication Letter Writing: Introduction

ES2002 Business Communication: Letter Writing: Introduction 2

Outline

• Functions of a letter

• Definition of an effective letter

• Types of letters

• The letter writing process

Page 3: ES2002 Business Communication Letter Writing: Introduction

ES2002 Business Communication: Letter Writing: Introduction 3

Functions of a letter

• A messenger– Letter conveys information

• An ambassador– Letter represents the sending

company

Page 4: ES2002 Business Communication Letter Writing: Introduction

ES2002 Business Communication: Letter Writing: Introduction 4

An Effective Letter

Is one where the reader reacts positively to the writer’s goals.

Page 5: ES2002 Business Communication Letter Writing: Introduction

ES2002 Business Communication: Letter Writing: Introduction 5

Types of letters

Broadly speaking, two types• Receivers outside one’s organisation

• Receivers within one’s organisation

Memos

Note: In handouts on letter writing, the word ‘letter’ used as a generic term to refer to all types of business correspondence (letters, memos, emails).

Page 6: ES2002 Business Communication Letter Writing: Introduction

ES2002 Business Communication: Letter Writing: Introduction 6

Letter Writing Process

• Planning• Organising• Drafting• Revising