es2002 business communication letter writing: introduction
TRANSCRIPT
ES2002 Business Communication
Letter Writing: Introduction
ES2002 Business Communication: Letter Writing: Introduction 2
Outline
• Functions of a letter
• Definition of an effective letter
• Types of letters
• The letter writing process
ES2002 Business Communication: Letter Writing: Introduction 3
Functions of a letter
• A messenger– Letter conveys information
• An ambassador– Letter represents the sending
company
ES2002 Business Communication: Letter Writing: Introduction 4
An Effective Letter
Is one where the reader reacts positively to the writer’s goals.
ES2002 Business Communication: Letter Writing: Introduction 5
Types of letters
Broadly speaking, two types• Receivers outside one’s organisation
• Receivers within one’s organisation
Memos
Note: In handouts on letter writing, the word ‘letter’ used as a generic term to refer to all types of business correspondence (letters, memos, emails).
ES2002 Business Communication: Letter Writing: Introduction 6
Letter Writing Process
• Planning• Organising• Drafting• Revising