esc presentation 120614

8/10/2019 ESC Presentation 120614

1/23

SPONSORSHIP PROPOSAL


2/23

WHAT IS E

-

SPORTS ?

Sponsorship Proposal

Electronic sports is the competitive

play of video games also known ascompetitive gaming, professional

gaming and cyber sport.

Mostly played on PCs, Console or

Mobile phones.

E-sports is also part of 2014 Olympics

Very famous world level events-

World Cyber Games

Electronic Sports World Cup Asia E-sports Cup

And many more


3/23

E

-

SPORTS IN INDIA

Statistics of different types of sports

played by youth in Mumbai (agegroup15-25)

Cricket85/100

Badminton- 20/100

E-sports- 75/100

Out of every 4, 3 youngsters in

Mumbai play a kind of e-sport.

Tremendously growing craze

Perfect time to enter markettargetyouth and make most of it.


4/23


5/23

SEASON # 1 : OVERVIEW

Mumbai

www.mesc.in


6/23


7/23

SEASON #1 : OVERVIEW


8/23



9/23



10/23

SPONSORS


11/23

ELECTRONIC SPORTS

CHAMPIONSHIP

August 23rd- 24th

GrowelsMall

October 16th- 17th

Pacific Mall

November 15th- 16th

TBA

September 18th- 19th

Avani Riverside Mall


12/23

KEY POINTS OF THE EVENT

Super Hit Season 1.

2 day event hosted in a premium

mall in 4 major cities across India.

Expected participants- 2,000.

Expected footfall - 1,00,000 in 2

days.

Stall for premium sponsors to

showcase products.

Complete PR coverage of event by

TV, print & online media.


13/23

GAMES AND PRIZES (PER CITY)

PC gaming

CS1.6 (5 vs 5)

1stPrize- 50,000/- INR

2ndPrize- 10,000/- INR

Dota 2 (5 vs 5)



CS GO(5 vs 5)



LOL(5 vs 5)1stPrize- 25,000/- INR


Console Gaming

FIFA13 (1 vs 1)



NFS MW (1 vs 1)



Mobile gaming

Fruit Ninja



Hitout Heroes



Real Racing



Total Prize more than

INR 2,50,000/-


14/23

MARKETING PLAN


15/23

MARKETING PLAN (PER CITY)

Social Media- 20,00,000 impressionsPromoting the event in partner Facebook fan/websites pages with a total reach of 20 lakhs.

Website-2,500 impressionsWebsite of MESC will be launched with an expected number of 2500 views.

Gaming websites/blogs/Facebook- 1,00,000 impressionsPromotion in top 10 gaming websites.

You tube video release- 25,000 impressionsA pre event & post introduction/promotional video will be published on you tube with an expected view of 25,000 plus

Huge 10*15(three) banners outside venue- 2,00,000 impressionsHuge banners will be displayed outside the venue-mall, a week before the event.

Ten 6 feet standees at mall - 2,00,000 impressionsHuge banners will be displayed outside the venue-mall, a week before the event.

Posters/banners in gaming cafes across City-1000 x 25=25,000 impressionsAround 100 posters will be placed in top 20-50 gaming cafes in each city which have minimummonthly footfall of 1000 gamers each.

Radio Advts10,00,000 impressions.Ten 20 seconds radio advertisements will be played 1 week before the event.

Print Advts- 5,00,000 impressions.Two half pager advertisements will be given in a leading newspaper


16/23

WHAT IS THERE FOR SPONSORS ?


17/23

PLATINUM : INR 7.5 LACS (PER CITY)

Most prominent logo PLATINUM SPONSOR presents MESC.

Pre - event promotion Sponsors' name in 10*15 banner cum stand outside event for a week before event. Solo Branding on the 10-6 feet stands at various locations in the mall for a week before event Solo Branding on the 25 direction maps( advertisements) across the city during the event. Sponsors name in posters & banners across gaming cafes.

Online

Sponsors name will also be shared on our website, other gaming websites and various e-material. Branding in the start/end and above right corner in complete pre event launch video (you tube). Branding in the start/end and above right corner in complete post event coverage video (you tube).

At main event Provision to setup 6 banners/stand ons at the event. Provision to setup 1 stall cum experience zone at the event. Solo branding on gaming chairs. Solo branding on the t-shirt and badges worn by volunteers in the event. Sponsors name will be announced during the event. Advertisements of the sponsor will also be played at the event on the huge LCD. Branding on event stage & winners certificates. Provision to distribute any promotional item at the event.


18/23

GOLD : INR 4 LACS (PER CITY)

Prominent logo MESC co-sponsored by GOLD SPONSOR

Pre - event promotion

Sponsors' name in 10*15 banner cum stand outside event for a week before event.

Sponsors name in posters & banners across colleges and gaming cafes.

Online

Sponsors name will also be shared on our website, other gaming websites and various e-material.

Branding in the start/end and above left corner in complete pre event launch video (you tube).

Branding in the start/end and above left corner in complete post event coverage video (you tube).

At main event

Sponsors name in event stage & winners certificates.

Provision to setup 4 banners/stand ons at the event.

Provision to setup 1 stall at the event.

Advertisements of the sponsor will also be played at the event on huge LCD. Sponsors name will be announced during the event.

Provision to distribute any promotional item at the event.


19/23

SILVER : INR 2 LACS (PER CITY)

Sponsors logo will be listed in silver sponsors section.

Preevent promotion

Sponsors' name in 10*15 banner outside event for a week before event.

Sponsors name in posters & banners across gaming cafes.

Online

Sponsors name will also be shared on our website, other gaming websites and various e-material.

Branding in the start/end in pre event video (you tube). Branding in the start/end in post event video (you tube).

At main event

Provision to setup 2 banners/stand ons at the event.

Provision to distribute any promotional item at the event.

Sponsors name will be announced during the event.


20/23


21/23

ADVANTAGES TO SPONSORS

Unique and new type of event/activity to

promote your brand in a mall.

Reaching perfect target audience- youth.

Gamers are complete new and untapped

group in India.

Enhancing your public image and generating

awareness while marketing to a selected

audience.

Sponsorship will allow you to obtain name

and product/brand recognition by supporting

gaming throughout India.

This takes you one more step closer to brand

preference and brand loyalty by this group.


22/23

UPCOMING PLANS

The same event will continue to happenevery year in different cities.

Complete New set of gaming events

lined up for Corporate across India.

Sponsorship Proposal


23/23

CONTACT

Follow us on

For Sponsorship and Association Queries

Please Contact :

Ashwin Jain

+91 8082242892

[email protected]

Website: http://www.mesc.in

http://www.cgeglobal.in
http://www.mesc.in/http://www.cgcglobal.in/http://www.cgcglobal.in/http://www.cgcglobal.in/http://www.cgcglobal.in/http://www.mesc.in/http://www.mesc.in/http://www.twitter.com/CGEGlobalhttp://www.facebook.com/CyberGamingEntertainment

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