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World of Escorts l November 2014

ESCORTSGROUP COMMUNIQUE

Vol. 24, November 2014

Information Technology A Cog in the Transformational Wheel

2World of Escorts l November 2014

We are Proud to

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World of Escorts l November 2014

the New energy at Escorts

India today stands at the cusp of change. The sinews of this New India will emerge from new roads, new rail networks, greater mechanization and productivity. And the critical tools for actualising these projects are agricultural, construction and railway equipment three sectors that Escorts is proud to be associated with.

In the last few months, the nation has witnessed the winds of change brought in by the new government at the centre. With the future looking opportune and positive, Escorts too has infused a new energy into its business operations. We are now aggressively addressing segments that will open up with the implementation of the governments ambitious plans in infrastructure, farm mechanization and railways.

In the agriculture sector, despite an initial fear of drought, the onset of late rains has put things in the right direction. Through a spate of recent interactions, Escorts has committed itself to strengthening our technology leadership by understanding the customers better and developing solutions for their discerning needs. Our new products have been successful in creating new market segments and tapping into a wider range of customers for our tractors, both in the farm and non-farm segment. In the global market, our business strengthening alliances with industry leaders such as Carraro, Porsche Consulting, Porsche Design, Perkins, ZF, and Bosch are helping us take the technology leap, and offer globally benchmarked products at Indian prices.

There has been a marked improvement in the sentiment around the construction industry due to the announcement of major infrastructure programs. Escorts is strengthening its product portfolio to meet the aspirations of its customer base with higher dependency on mechanization and technology. We have recently launched the Digmax II our new backhoe loader that is highly fuel efficient, more productive and packed with host of new exciting features. In the category of pick-n-carry cranes, we continue to hold an undisputed market leadership position. And, with the launch of the TRX series, the new edition of safe cranes, this position should only get better.

In the railway equipment business, we have introduced seven products in the last two years. Our indigenously-designed Bogie Mounted Brake Systems have successfully completed the 18-month trial period of Indian Railways, and are now ready for commercial launch. We have also entered into major technology transfer agreements with Bode AG (Germany) for automotive doors and with Toyo (Japan) for high-end air spring suspension systems. To capitalize on the opportunities presented by the re-emerging railways market, we have replaced legacy equipment with eight high-end CNC machines, strengthening process efficiency and product quality.

Overall, there is a greater internal focus on manpower rationalization and material cost optimization to ensure we are at par with the industry standards. We implemented Group-wide future-oriented VRS, aimed particularly at restructuring Escorts Auto Products. This largest-ever VRS at Escorts was availed by a large number of employees and will enable greater efficiencies and productivity due to rationalization of deployment. VRS offer was part of an overall Group-wide strategic initiative to make Escorts a leaner and smarter organization. Through this, we have sought to become even more focused on productivity and improve our organizational efficiencies.

On the manufacturing front, we have embarked on ambitious programs that focus on lean management and consolidation of manufacturing facilities. Our commitment to Total Productive Maintenance has brought about a cultural transformation on our shop floors. Workers are now demonstrating greater ownership and accountability, leading to enhanced process efficiency and cost reduction. With these planned initiatives and a new energy driving us, Escorts is now moving towards the next phase of expansion and growth. We remain committed to our greater purpose of building an organization that delivers prosperity and livelihood to the doorsteps of our countrymen. n

rajan Nanda Nikhil Nanda CMD Managing Director

Management Message

World of Escorts l November 2014 Contents

03 04 07Positive Market Sentiment to steer Future Performance

Information Technology A Cog in the Transformational Wheel

Touching New Heights of Excellence

Boosting Service with efficient Spare Parts Delivery

Mr.SaksenajoinsasCEOofEscortsConstructionEquipment

EscortslaunchesmostPowerful&FuelEfficientTractorsinBangladesh

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Aligningdealerswith OrganizationalVision&Goals

ERPseeksglobalbusinessopportunities at InnoTrans

KMCResearchPaperamongTopFourat International Gear Conference

11 EscortsbagsExportsAwardforthird

consecutive year EscortsLegalHeadelected

President of ICCA TowerCraneworkshopbyComansaatETDC

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And more...

World of Escorts l November 2014 Financial Results

Contents

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Positive Market Sentiment to steer Future Performance

With the Modi government announcing expansive plans for farm mechanisation, infrastructure and railways, Escorts is ready to capitalise on the opportunities presented by the turnaround the nation is hopeful about. In these exciting times, the organisation is rallying around the corporate vision and purpose building the nation through world class technology and infrastructure solutions to leave a bigger footprint in the verticals we operate.

EscortsLimitedrecentlyannounceditsresults for the second quarter of the 2014-15 financial year. The company reported a net profit of Rs 26.3 crore in first half ending September 30, 2014. The first half saw a flat turnover of Rs 2,121.7 crore as against Rs 2,120.2 crore in the corresponding half year ending September 2013. EBIDTA was at Rs 90.4 crore in the first half of the year as against Rs 157.2 crore in the first half of the previous fiscal.

The company recorded an increase of 1.2% in tractor volumes from 14,842 tractors in the corresponding quarter ended September 30, 2014 to 15,013 tractors in the second Quarter of fiscal 2015. Construction Equipment volumes also increased to 747 units, an increase of 13 per cent over the corresponding quarter. Total income for the quarter was up at Rs 992.6 crore as opposed to Rs 944.2 crore in the corresponding quarter of last fiscal. Company absorbed the additional one-time exceptional expense of Rs 31.4 crore on account of a VRS that covered around 350 employees As a consequence, the company recorded a loss of Rs 7.9 crore in the second quarter. EBIDTA for the quarter stood at Rs 33.5 Cr. As against Rs 64.5 Cr. in Quarter ended September 2013.

In the first two quarters of this financial year, the fear of drought created undue pressure on the agricultural ecosystem. However, late rains in many parts of the country should set things right in the next quarter. In the construction business, NHAIs ambitious task of awarding 8,000 km of road projects in 2014-15 coupled with its taking over 28,000 km of roads (semi-urban and rural) to convert them into 4- and 6-lanes will catalyse the demand for our equipment. Consequently,

we are aggressively working on strengthening our product offerings to meet the discerning demands of such projects. Our Railways business posted strong growth with sales increasing by 11% to Rs. 47.3 crore in quarter ending September 2014 against Rs. 42.7 crore in the quarter ending June 2014.

Speaking on the results, Chairman Mr. Rajan Nanda said, The past two quarters have been quite tough due to delayed monsoons followed by indifferent monsoons in Escorts key markets. While we did see a modest surge in demand in September sales which were almost 10% higher, the first half has had little to cheer about. However, with the new government hitting its stride and general optimism in the economy, we have seen some positive movement in sectors such as infrastructure, as is reflected in our construction equipment business. We are also expecting things to look up in the Railway products portfolio given the ambitious plans of the government for increasing wagons and modernizing railways. We also intend to launch new products and technologies over the rest of

the fiscal which will prove to be significant game changers in the long run.

Mr. Nikhil Nanda, Managing Director added, While the industry has been hit, Escorts has forged multiple strategies to deliver profitability and growth. There is renewed focus on cash flow management, streamlining of cost and enhanced efficiency measures with the support of strategic consultants. Through a successful VRS offer, we have a leaner organization that is geared for greater efficiencies. The continued thrust on lean management and consolidation of manufacturing facilities has long term implications for profitability. We have also created a roadmap for launch of a series of new products that are pathbreakers. Ournewproducts&technologyhavebeen successful in creating new market segments and tapping into a wider range of customers. Escorts Construction Equipment is also registering strong growth and we expect this trend to continue into the second half of the fiscal. We are well prepared to take advantage of market opportunities and we see a much better second half coming up. n

results for the second quarter of the 2014-15 financial year

EBIDTA - Q1 FY15EBIDTA - Q2 FY15Net Profit - Q1 FY15Net Profit - Q2 FY15Tractor Volumes - Q1 FY15Tractor Volumes - Q2 FY15

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Business Development

Information technology A Cog in the Transformational Wheel

Information Technology plays an integral role in every industry, helping companies improve business processes, achieve cost efficiencies, drive revenue growth and maintain a competitive advantage in the marketplace. Businesses are increasingly relying on IT applications for faster communication, data processing and market intelligence.

At Escorts, Information Technologys tangible and intangible benefits have positively transformed the working culture, efficiency and relationships of the business. Through successful implementation of IT-enabled processes and systems, we have optimized the entire value chain by leveraging and implementing technology at each step.

Business development

Escorts has introduced several new products in the last two years, be it tractors, construction equipment or railway components. And, information technology has played a defining role in speeding up the time it takes new products to reach the market. With the

Better Planning

Streamlining Processes

Fostering Relationships

DataStorage&Security

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World of Escorts l November 2014 Cover Story

Cover Story

It awards & achievements

Top100CISOAwardforinformationsecurityinitiatives,2014 Top100CISOAwardunderInnovativeProjectCategoryfordeployingDLP

Solution,2014 CIO100HonoureeAward,2014 INFOSECMaestrosAwardfordeployingDLPSolution,2014 TheIconicIDCInsightsAwardforERPProject,2014 GlobalcasestudypublishedbyIDConEscortsITTransformation,2014 GlobalcasestudypublishedbyOracleonEscortsERPProject,2014 CaseStudypresentationonBusinessIntelligenceProjectatQlikViewBusiness

DiscoveryWorldTour,2014 CasestudypresentationofDLPProjectatGartnerInfrastructureand

DataCentreSummit,2014 CasestudypresentationofDLPProjectatInterop,2014 CIOMastersforEmailConsolidationonthecloud,2013 CIOMastersforestablishingastate-of-the-artDataCentre,2013 Top100CISOAwardfordeployingkeysecuritysolutions,2013 CasestudypublishedbyCTOForumfori2project,2010

Better Planning

Forward planning is a visible effect of robust technological systems. With the help of warehouse technologies and inventory management systems, Escorts has drastically improved management of inventory, thereby maintaining the right stock to meet demand without investing in more than required.

Technology has also given speed to our operations, by allowing businesses to respond to changes instantly. This improved response time almost guarantees a higher chance at eliminating potential issues by allowing businesses to react quickly. Our vendor management portal gives Escorts clear visibility on in-transit inventory. On the portal, all purchase schedules are visible to suppliers based on which the suppliers dispatch the materials. The vendors are also benefitted,

help of IT-enabled Business Intelligence application, our teams are finding it easier to gather market intelligence that can transform raw data into meaningful information to identify and develop new business opportunities.

Business Intelligence brings together a set of methodologies, processes and technologies that provide historical, current and predictive views of business operations. It has proven to be a highly useful tool for the senior management and decision-makers by offering functions such as reporting, analytics, data warehousing, data and process mining, business performance management, benchmarking, and more. Strategies devised on basis of this insightful business data can provide market advantage and foster long-term stability for the business.

as it helps them track their dispatch. This portal has been helpful in eliminating data entry mistakes in the materials function. Apart from this, vendors also have clear visibility on the status of their invoices and payments.

Our warehouse management system, enabled on wireless technology, has allowed for barcoding of thousands of storage bins for easy and efficient inventory management. Movement of components is traceable in the ERP system, fostering easier asset reconciliation during audits.

Streamlining Processes

One of the biggest enablers of streamlining operations at Escorts was the implementation of Enterprise Resource

Planning (ERP) in 2012. ERP systems allow managers to review sales, costs and other operating metrics on one, integrated software platform, usually in real time. The Escorts ERP system replaced many legacy systems like plant maintenance, warehouse management and systems in other functional areas, thus making internal processes more efficient and cost-effective. The ERP was envisaged to create a shared services model for Escorts, wherein the IT, commercial billing, costing, management reporting, and finally, finance operations were consolidated across the Group. Today, material purchase information is seamlessly shared across divisions, such as which materials are purchased from which vendor and at what price.

One of the biggest benefits of the group-wide, single-instance ERP has been the

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consolidation of accounts. Consolidation of financial statements, which was previously considered a very cumbersome task due to different ERPs functioning in all divisions, has now been standardized and managed centrally. This has had a direct impact on finance month closing, thereby increasing the process efficiency by 50%. ERP users in the company have witnessed marked increase in productivity, efficiency, and proper controls with respect to checks and balances incorporated within the entire Escorts ecosystem.

FosteringRelationships

With Customer Centricity as one of the organisations Strategic Values, Escorts is widely using IT to improve the way we design and manage customer relationships. Dealer portals and post-sales claim and warranty applications are already implemented to give seamless experience to our dealers and customers. Our Customer Relationship Management (CRM) systems are being designed to capture every customer interaction in order to enable enriching experiences in the future. Enquiry management, issue resolution, customer supportmapping&datamanagement,etc.are just some of the features of CRM that will help offer the customer a better and more focused experience.

Apart from our customers, Escorts also dearly values its internal relationships with employees. Technology has enabled employees to stay connected with each other through Intranets, employee portal, mobile-enabled email and web-enabled internal applications. To further enhance employee engagement &experience,anewpayrollandhumanresource management software is under implementation. These initiatives have allowed our people to get the right information first-hand and forge stronger associations within teams.

data Storage & Security

Without comprehensive infrastructural support, running critical IT-enabled applications becomes a huge challenge. To mitigate this risk and ensure our applications functioned successfully, Escorts established a central data centre in its corporate office. Built using state-of-the-art infrastructure and based on Green IT concepts, the data centre offers better security of servers and data, provision for consolidation of servers, scalability to house ever-growing number of servers, central monitoring team, and more. The centre has also facilitated the implementation of Group-wide backup and restoration policies and creation of

a Disaster Recovery Site for all our critical servers. The setting up of this data centre has allowed Escorts to establish a central infrastructure backbone on which multiple projects for the entire Group are now being executed with minimum expenditure.

When it comes to managing documents, the days of large storage rooms and rows of filing cabinets will soon be over. Growing in sync with modern-day business ecosystems, Escorts too is undertaking a gargantuan exercise of creating and storing digital versions of documents on servers through a Document Management System. The system is not only helping us store and maintain a tremendous amount of historical data economically, but also benefiting our employees with immediate access to the documents they need.

Storage aside, the security of business critical data is one of the essential tasks that are being ably actioned through the

expert SpeakThe evolution of Information Technology in Escorts has been instrumental in bringing in transformational changes to the operating culture by enabling consolidation, transparency, accountability and seamless access to business critical data. Strategic IT initiatives like Business Intelligence have changed the perception about business realities and helped the organization take informed decisions. Along with business, IT is firmly placed to take Escorts on a truly transformational journey.

Mr.VipinKumar GroupCIO,EscortsLimited

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useofInformationTechnology.DataLossPrevention application is serving as the tool to enable securitising of information contained in companys documents, on computer systems, as well as in transit. By cataloguing data in order of criticality, DLPhelpsthecompanyprotectsensitiveinformation from leakage or infringement. Through a system of alerts and notifications, the application keeps all teams and managers informed of data exchanges in real time, thereby strengthening the security of the entire network.

Escorts has come a long way on its well-defined IT roadmap, with a clear vision of enhancing our overall operational efficiency, reducing cost and streamlining inter-departmental functioning. With several other IT-enabled applications in the pipeline, the company is looking at the future with a progressive and transformational outlook. n

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World of Escorts l November 2014 Transformation

Cover Story

TouchingNewHeightsofExcellence

escorts is aggressively working to accomplish its goal of becoming the most profitable Indian tractor company by 2016. The company is investing in advanced technology and international alliances such as Porsche and Agritalia to develop innovative, high-quality products and solutions that will cater to discerning needs of the modern Indian farmer. Moreover, initiatives such as Total Productive Maintenance are guiding us to enhance our manufacturing efficiency and yield higher levels of productivity.

However, to become profitable, we cannot solely depend on the products we create and sell; we have to be equally efficient in the way we spend. To reach new heights of excellence, Escorts is proud to launch Shikhar, a project dedicated to fostering sourcing, engineering and procurement efficiencies of the company. Initiated by the Materials team of Escorts Agri Machinery, the project aims at benchmarking global standards, institutionalising world-class sourcing practices, instilling a lean supply chain, and developing internal capabilities for the future.

FocusAreas

Shikhar focuses on three core areas design, procurement and supply chain management. In design, we are concentrating on value engineering by reworking on product features so as to bring more value to customers at a lesser cost. At the supplier end, we have already executed a comprehensive vendor consolidation process that involved vendor assessment, training and development, as well as rewards and recognition. This has not only brought flexibility in the supply chain, but has also led to procurement of right quality inventory at right cost.

a transformational Journey

Since its launch, the project has generated immense enthusiasm among employees, who see it as a big step towards improving EBIDTA margins and enhancing profitability.

With a team of 12-14 full-time members and several part-time contributors, Shikhar is expected to play a key role in transforming the companys purchase operations and take us closer to our vision being among the top engineering companies in India. n

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Boosting Service with efficient Spare Parts Delivery

For six long decades, Escorts has played a pivotal role in the countrys labour-intensive agriculture sector by pioneering the concept of farm mechanization. Whether it is the farmers workhorse the tractor, service or spare parts, we have, time and again, introduced products and solutions that have helped farmers produce more and earn more. India is the fourth largest agricultural market in the world with an annual market of 630,000 tractors. Although the tractor industry has achieved a 12% CAGR volume growth over the last 10 years, there is still a huge unaddressed potential in the country. On the one hand, we have states like Punjab, which has the highest tractor penetration in India (65 tractors per 1,000 hectares), and on the other, there are states like West Bengal with a penetration of just about 6 tractors per 1,000 hectares.

In such an optimistic market scenario, timely availability of good quality service and original spare parts is not a choice but a grave necessity. A farmer who spends his lifes earnings on his tractor simply cannot afford to have his machine lie idle due to non-availability of a spare part. It is here that the Escorts Agri Machinerys Spare Parts Division plays a key role in connecting the dots.

right Place at right time

We understand the farmers need for continued uptime and hence ensure he faces minimal hassles during his work day. Rated Best in Class by a globally-reputed rating agency, Escorts Spare Parts is redefining the standards of parts delivery in the Indian tractor industry.

In Focus

Collaborations with world-class logistics agencies have ensured that we deliver up to 74% of criticalities on the same day, and up to 90% of criticalities within 48 hours of a request. Moreover, a stringent focus on internal process controls has helped us streamline order booking and reduce delivery time by about 12 hours.

TechnologyasanEnabler

Escorts Spare Parts has been optimally using technology and automation to strengthen its delivery mechanism. We have a dedicated online portal for order booking of criticalities by our channel partners. Our comprehensive electronic catalogue serves as a one-stop parts shop for the end customer. With the help of our dealers and channel partners, we are constantly working on improvising our online services, so that we can reach customers with original spare parts in the shortest possible time.

Apart from the actual delivery, Escorts is investing itself into building a systematic forecasting capability to reliably forecast demands of various spares. The forecasting model shall take into account the seasonality of demands, as also other market trends and factors. A combination of Enterprise Forecasting Application as well as strategic planning of Supply Chain, the system will help us become more efficient and scalable.

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World of Escorts l November 2014 In Focus

In Focus

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To boost customer experience, Escorts has also launched an online portal that facilitates direct logging of customer complaints. The portal facilitates 100% monitoring and tracking and ensures that claims are disposed of within three working days.

RewardingLoyalty

The biggest challenge in spare parts business lies in connecting with the large base of local tractor garage owners, who

influence customers buying decisions. Loyaltyofthesemechanicskeepsonchanging depending upon price, margin and availability.

To connect with this important link with the end customer, Escorts Spare Parts Division undertook a path-breaking initiative, Escorts Humdum. This loyalty programme connects the mechanics emotionally with Escorts through a bonanza of fascinating rewards and gifts on purchase/recommendation of Escorts Tractor Original Parts (ETOP).

The Escorts Humdum initiative is touted as a great tool for gathering district-wise, season-wise, and product-wise parts consumption data at the mechanic level, which helps us devise the right strategies in the spare parts business.

At the same time, the programme also works as an anti-counterfeit measure, which ultimately benefits the end customers with assurance of original parts delivery. n

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World of Escorts l November 2014

Mr.SaksenajoinsasCEOof Escorts Construction Equipment

Mr. Sunil Saksena has recently joined the company as Chief Executive Officer of Escorts Construction Equipment. Mr. Saksena is a mechanical engineer with 34 years of diverse experience in various functional and leadership positions inbusinessoperations.Inhislastassignment,hewastheEVPSales&Marketingand Business Development at JCB India.

He has previously worked with Tata Motors and handled important assignments likeManufacturing,DirectSales,CorporatePlanning,GovernmentAffairs,Sales&Marketing,etc.Mr.SaksenahasaB.TechfromIITKharagpurandCFAfromICFAI,Hyderabad.

escorts launches mostPowerful&FuelEfficient Tractors in Bangladesh

escorts Agri Machinery recently announced the launch of its two new series of tractors in Bangladesh, the most powerful offerings in their respective categories. While the new FARMTRAC 6060 Heritage Series in 60HP segment is positioned in the high-end premium tractor category, the new POWERTRAC Diesel-Saver Plus 4455 Euro Series is available in 55 HP range. It is placed in the mid-size, popular segment.

The Farmtrac 6060 is a modern product line from Escorts that comes with European style and comfort. Being part of the Heritage Series which ranges between 50 HP and 75 HP, it is designed to cater to the progressive new-age Bangladesh farmers, who seek multi-utility tractors that provide excellent performance in both cultivation and haulage. This ergonomically engineered tractor is the most fuel efficient machine in its segment category offering unbeatable power. Farmtrac 6060 comes with a new four-cylinder turbocharged, intercooled engine that delivers higher torque to run larger implements and pull heavier loads. It is ideal for modern rotavator applications for puddling and cultivation.

The new POWERTRAC Diesel-Saver Plus 4455 Euro Series tractor is a machine of pride that comes loaded with best in class, stylish and comfort features for longer

strenuous operations. This machine has ergonomically engineered hydraulic consoles, bigger and wider floor and operating area which provides not only more comfort to the farmer but also keeps them safe and secure. These tractors are equipped with auxiliary lamps and clear lenses light technology. Further, the digitalandLEDindicatorsandilluminatorsenhance these machines night vision, enabling extended work application.

Speaking on the occasion, Mr. Rajesh Kumar,ChiefofInternationalBusiness,

Escorts Agri Machinery said, Bangladesh is a huge potential market for us. With the launch of this powerful and fuel efficient tractor range, Escorts plans to establish itself as the segment leader. We find huge appetite for above 50 HP tractors here, with the market for this segment today making for 1/3rd of the total tractor industry in Bangladesh. Our newest offerings are aimed at driving a revolution in this emerging higher HP segment. Just like other countries in Asia and beyond, we are confident of getting a positive response from Bangladesh market as well. n

News&Events

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World of Escorts l November 2014

ERPseeksglobalbusinessopportunitiesat InnoTrans

ateam of Escorts Railway Products recently visited Innotrans 2014, Berlin, Germany the largest railway exhibition in the world. The delegation was headed by CEO of ERP, Mr. Dipankar Ghosh. The team met several manufacturers, technology leaders, our international partners and many others and discussed opportunities for business cooperation in future. This visit to Berlin has boosted the image of Escorts Railway Products as a major player in the Indian railway industry and has opened up many avenues for future collaborations with top companies in this sector.

News&Events

News&Events

aligning dealers with OrganizationalVision&Goals

Inordertocelebrateandrecognizethesuccessandachievementsofitschannelpartners,EscortsAgriMachineryrecentlyorganizedatwo-dayTopDealerConferenceinNewDelhi.Theeventalsogaveusaplatformtoalignourdealerswiththeorganizationsstrategicvalues,goalsandoverallbusinessstrategy.

Theconferencewasattendedbyallseniormanagementexecutives,withChairmanMr.RajanNandakickingofftheeventwithhisspecialmessageforthedealers.ManagingDirector,Mr.NikhilNanda,sharedtheoverallvisionandpurposeofEscortsbuildingthenationwithinnovativetechnologysolutions.TheCEOofEAM,Mr.S.Sridharsharedhisvisionontheartofwarandhowwecankillthecompetition.Mr.SameerTandon,ChiefSales&MarketingOfficer,Mr.ShenuAgarwal,HeadKMC,andGroupCaptainRameshDas,ChiefofSecurity,were the other executives to make presentations to dealers.

Duringtheconference,thedealersweretakenthroughfourbrandgalleriesthatshowcasedthehistoryofEscorts,historyandevolutionofFarmtracandPowertracbrands,productstrategythroughvariousinteractivemediums(play,skit,singinganddancing),andmore.TheCustomerServiceteamdisplayedtheirvisionofhowanidealdealershipshouldactandcontributetosalesaswell.

KMCResearchPaperamongTopFourat International Gear Conference

escortsKnowledgeManagementCentre had recently submitted a research paper on Gear micro geometry optimization to optimize the gear contact pattern for inclusion in the International Gear Conference. Our paper was shortlisted and we were invited to present the paper at the conference in

France. Out of 125 entries, only four papers were selected for the three-day display as a poster at the conference venue. The paper presented by Escorts was one of them. Mr. Sarbjot Singh fromTransmissionDesignteamofKMCattended the conference on behalf of Escorts and presented the paper.

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World of Escorts l November 2014

escorts Construction Equipment recently organized a technical training program on Tower Cranes at the Escorts Training &DevelopmentCentreinBangalore.Thetraining was conducted by the faculty team of Mr. Ricardo Salinas and Mr. Mikel EusafromLindenComansa(Spain).

Many of our esteemed customers from across India were part of the training program,includingLarsen&Toubro,TataProjects, Shapoorji Paloonji, BGR Energy System,B.E.Billimoria&Co.,Brigade,etc.The training was a necessity in the rapidly

growing market of tower cranes in India, as the product is new and customers are not aware about it. It was a perfect success as it touched the very basics of Tower Crane concept and the unique features in Comansa range of products. The training was very communicative as all mechanical and electrical mechanisms were illustrated through a PPT and procedures were demonstrated by videos. The session also served as a great customer meet as about 30 participants stayed together in ETDC and engaged in recreational activities during their free time after the training.

EscortsbagsExportsAwardforthird consecutive year

For the third year in a row, Escorts has been chosen for the prestigious 44th EEPC India Regional Awards for Export Excellence. The company has been felicitated with the Silver Trophy in the category of Agricultural Exports

News&Events

EscortsLegal Headelected President of ICCA

Mr. S. Ramaswamy, Group General CounselofEscortsLimited,hasbeenrecently elected as the President of the Indian Corporate Counsel Association (ICCA).

The ICCA had recently organized the first-of-its-kind retreat for General Counsels and senior in-house legal professionals across the country. The retreat took place at the LalitGolf&SpaResorts,Goa,withover100participating corporates and law firms. After his induction, Mr. Ramaswamy promised new adventures and tailored platforms to bridge the legal community together.

(large enterprise). On behalf of Escorts, Mr. Bharat Madan (Group Chief Financial Controller)andMr.RajeshKumar(Chiefof International Business, Escorts Agri Machinery) received the award in a ceremony held at Mumbai on September

15, 2014. The Engineering Export Promotion Council (EEPC) was set up in 1955 under the sponsorship of Ministry of Commerce&Industry,Govt.ofIndia,forexport promotion of engineering goods, projects and services from India.

TowerCraneworkshopby Comansa at ETDC

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World of Escorts l November 2014

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EscortsLimitedCorporateCentre15/5, Mathura Road, Faridabad-121 003Phone: 0129-2250222Fax: 0129-2250036

escorts agri MachineryAdministrativeOfficeandComponentsPlants18/4, Mathura Road, Faridabad-121 007Phone: 0129-2284911Fax: 0129-2264939

escorts auto Products18/4, Mathura Road, Faridabad-121 007Phone: 0129-2284911Fax: 0129-2283069

escorts railway ProductsPlot No. 155, Sector-24,Faridabad-121 005Phone: 0129-2232371Fax: 0129-2232148

EscortsConstructionEquipmentPlot No. 219, Sector-58,Faridabad 121004Phone: 0129-2306300Fax: 0129-2306570

We at Escorts are eagerly looking forward to your valuable inputs. Please mail us at: corpcomm@escorts.co.in

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