esf project campaign: reading day 2013 in latvia
DESCRIPTION
Literacy is strongly linked to quality of life of an individual. Research shows that literacy rate should be improved and reading should be associated with positive feelings. High literacy rate results in social skills and career development. As team of European Social Fund project about social inclusivity implemented by University of Latvia for 25 schools in Latvia we decided to raise awareness of role of literacy and reading in one’s life. We did it not only by telling findings of research and sharing good practice for schools in form of usual ESF projects official publications. We created inclusive national level inspirational campaign – Reading Day: #LatvijaLasa (#LatviaReads) by inviting everyone share passion for reading together. Reading Day took place on 29th of May, 2013, as flashmob where everyone was invited to choose favorite book, decide on place where to read it, invite mate, friend, family, co-worker to do it together, read together for 15 minutes and then report to us, project team, about participation by sending photos for common Reading Day gallery. Challenge was to invite all 25 project schools to participate in Reading Day. Results of campaign was more than expected: people were sending reports not only from 25 project schools, but from more than 100 locations all around Latvia with emotional letters from teachers, librarians, friends who were positively surprised about passion which came across during this 15 minutes. Inspiration was caught and campaign succeeded!TRANSCRIPT
Reading Day in Latvia: How to improve life? By reading together.
Kitija Balcare, Communication & Corporate Relations Consultant
#SumLab2014, Italy, Matera, 26.09.2014
Reading Day was part of the European Social Fund project «Development and implementation of the support programs for establishing the support system for the young people under the exclusion risk».
Project is implemented by University of Latvia in cooperation with 6 other high-schools, 15 municipalities, 25 schools, 5 NGOs and Ministry of Education and Science.
Project is implemented as European Social Fund activity 1.2.2.4.1. „The establishment of inclusive education and the support system for the young people under the social exclusion risk, the training, supply and increasing of the competence of the needed personnel”.
www.atbalsts.lu.lv
What is precondition for social well-being,
happy life and good career?
LITERACY
How to tell story to people?
ENGAGEMENT
How to tell story to more people?
STAKEHOLDER ENGAGEMENT
READING DAY: #LatvijaLasa
INGREDIENTS OF SUCCESS:
+ STAKEHOLDER ENGAGEMENT + KEY OPINION LEADERS INVOLVEMENT+ DIRECT COMMUNICATION+ READY-MADE TOOLKIT FOR SHARING+ PUBLIC INCLUSIVE ACTIVITY + SOCIAL MEDIA POTENTIAL + FLASHMOB + MEDIA RELATIONS+ REPORTING & FEEDBACK
RESULTS
