esm 505 project hanan rahman yousif
TRANSCRIPT
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Agenda0 Project Overview.
0 Project Approach and Methodology.
0 Qualitative Assessment of Project.
0 Project Startup Issues.
0 PM as sponsor and client.
0 Decisions and their consequences.
0 Role of Negotiation.
0 Lessons learnt.
0 What has changed at UAE Malls.
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Project Objectives and Goals0 What?
0 Analyze the initiation phase of UAE Malls project and problemsinherent.
0 The problems of project Manager being also Sponsor and Client.
0 Why?0 To apply aspects of project management learnt in class to real
world projects.
0 Present findings for evaluation.
0 How?0 Recreate a non-existence project plan.
0 Identify the flaws in the project initiation.
0 Identify the decisions and their consequences.
0 Identify the role of negotiation.
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UAE Malls Overview
0 Under All E-Malls , UAE-Malls, was founded in 2010 with avision to integrate all the shopping malls and retailers in UAEand create an e-Hotspot that would provide the shoppers anextraordinary and unrivalled shopping experience.
0 UAE-Malls is situated in International City, Dubai.
Project
0 To Develop an Online platform that aggregates all the shops inUAE malls for online shoppers from the Gulf countries and theglobe.
0 Budget 178900AED.
0 Start Date- 1stNov. 2010.
0 Target Launch Date: 1/4/2011.
0 Status: In progress.
0 Spent to Date: 282700AED.
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UAE Malls
Shipping
Marketing
Sales SupportOrder
Management
StoreManagement
UAE Malls Ecosystem
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Our MethodologyPhase 1 - Planning
Phase 31.1 Identify appropriateproject for analysis.
1.2 Seek permission from
the owner of program.
1.3 Plan analysis approach.
1.4 Identify stakeholders.
2.1 Conduct stakeholder
interviews.
2.2 Organize findings. 3.1 Analyze findings.
3.2 Share findings and
present results.
Phase 3 - Analysis
Phase 2
Data Collection
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Project Startup
Project basis at
the time
Uncertainty
Stakeholders
Project Goals
Organization
Systems for Planand Control
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Uncertainty: Flawed
Assumptions by UAE Malls0 It is possible to plan a large project good enough that
success is primarily determined by degree of
conformance to plan.0 It is possible to protect against late changes to a large
system project.
0 It make sense to lock in big project decisions early.
0All I need is capital.
0 Online projects are cheap and Simple (Yes, if you are
building your personal website).
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Amazon, Ebay: 2 success
stories0 Jeff Bezos, CEO/Founder amazon.com
0 Computer Science Degree.
0 Started small.
0 Pierre Morad Omidyar,
0 Software Developer0 Started in garage
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Stakeholders
0 The VP/CEO:
0Businessman/Investor.
0Starting big (to capture the Gulf Market).
0Team member.0Project Manager.
0First Marketer.
0 The Web Development Company.
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Issues with the Project Goals0 Retailers & malls not regarded as stakeholders.
0 Not well defined until middle of web design.
0 Arabic version of Online Mall is just commissioned (at
last phase of web design) in an area where the larger
proportion are Arabic speakers.
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Organization-
No Internal Team
VP/ProjectSponsor/PM
The Web
DevelopmentCompany
Estate ServicesInterior
Designer
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Systems for Plan and Control
0 Intuition.
0 Project Documentation is poor.
0 Financial Considerations not sound.
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PM is Sponsor and Client0 Project is severely undervalued:
0 PM time and effort is free.
0 Expenditure by PM for his activities are not accountedfor.
0 PM under pressure to go for the cheapest not
necessarily the optimal.
0
Iterations between vendor selection and Web design.0 PM driven more by passion and it sometimes conflict
with logic.
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Decisions & Consequences
I found one of my friends who is an IT person to develop my website wasting morethan three weeks following which I could really do nothing but waste 2500 AED.-VP
UAE Malls
0 Awarded website design to the cheapest vendor:
0 After 15 days of unsatisfactory progress and payment of
2500AED, contract terminated.
0 Back to vendor selection and 200,000 AED to a
recognized IT firm.
0Website Approaching completion.
0Sold 10% stake for 100,000AED.0 Online shoppers are not considered as stakeholders.
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Role of Negotiation
0 As a stop gap between building competencies and
startup.
0 The web development company will run the websitebased on service level agreement (SLA).
0 To quicken the building of Competencies.
0 The online mall is negotiated to built using open source
technology and on open source license.
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Lessons Learnt
Anticipate start-upissues:
Choosing a name.
Setting up a location.
Handling all thepaperwork.
Getting supplies.
Staffing.
Require a lot of time aeffort.
Cost a lot.
Quick decisions.
Adequateconsideration of
financial issues: Launch the business.
The operation cash.
Pay yourself.
Listen to good advice:
Self confidence is
important but becareful!!!
Get professionalconsultation.
Listen to potentialcustomers, employees andbusiness people.
Observe competitors.
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What has Changed at
UAE Malls0 Recruitment of an e-commerce expert.
0 Business to be launched to attract investors, while Arabic
version is in production.
0 PM to account for self and expenditures.
0 E-commerce expert now to be PM and VP to remain
sponsor.
0 In process of setting up a compact project organization.
0 Marketing to involve potential client in the evolution of
the online mall.
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Thank You!
Questions
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Back Up Slides0 WBS.
0 Gantt Chart.
0 CPM.
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UAE Malls Launch
Organization &Planning
Business StrategyTeam Formation
Business Plan
Marketing Plan
Negotiate withShippers
Online Multi-StoreDesign, Development
& Deployment
RequirementSpecification
Vendor Selection &Award
Vendor Execute Tasks
Vendor Deliver &Trains Staff
Office LocationAcquisition and Setup
Office Acquisition
Renovation VendorSelection & Award
Interior Design
Recruitment
EmployMarketers/Sales Rep
WBS
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Strategic Plan
start: 11/1/10
Finish: 11/5/10
Launch
start: 7/22/11
Finish: 7/22/11
Client Data base
start: 6/24/11
Finish: 7/21/11
Office Utilities In
start: 12/13/10
Finish: 12/17/10
Hiring and training
start: 5/13/11
Finish: 6/23/11
Testing
start: 4/22/11
Finish: 5/12/11
Web setup
start: 4/15/11
Finish: 4/21/11
Office Renting
start: 11/8/10
Finish: 11/12/10
Interior Design
start: 11/15/10
Finish: 12/10/10
Merchant Account
start: 4/1/11
Finish: 4/14/11
Negotiations
with shippers
start: 11/24/10
Finish: 12/21/10
Server rent
start: 2/18/11
Finish: 3/3/11
Vendor Selection
start: 11/24/10
Finish: 11/25/10
Web design
start: 11/26/10
Finish: 3/31/11
Domain Name
start: 11/22/10
Finish: 11/23/10
Company Registration
start: 11/8/10
Finish: 11/19/10
Policies & Rules
start: 4/22/11
Finish: 5/5/11