ESO travelCzech Republic

PROMOTIONAL PARTNERSHIP PROPOSAL

2009

ESO travelESO travel

the largest exotic destinations specialist in centralthe largest exotic destinations specialist in central Europe Europe

5050%% owned by Čedok (the oldest and the largest travel agency owned by Čedok (the oldest and the largest travel agency in in the the Czech Republic, since 192Czech Republic, since 19200))

regularly honoured by professionals as „The best touroperator regularly honoured by professionals as „The best touroperator for Asia and America“ - TTG Awardsfor Asia and America“ - TTG Awards

2005 - 2008 Awarded as one of the „Czech 100 Best“ 2005 - 2008 Awarded as one of the „Czech 100 Best“ companiescompanies

first travel agency in the CR to obtain ISO 9001:2000 quality first travel agency in the CR to obtain ISO 9001:2000 quality management certificationmanagement certification

ESO travelESO travel

strong brand strong brand onon the market the market

renowned renowned for top quality services providedfor top quality services provided

leader of the market for 15 yearsleader of the market for 15 years

served more than 11served more than 1100.000 clients since 1994.000 clients since 1994

reliable network of 1.500 reliable network of 1.500 travel agentstravel agents around the around the Czech Czech Republic and SlovakiaRepublic and Slovakia

renowned partner of prestige events (Czech MISS, TV NOVA renowned partner of prestige events (Czech MISS, TV NOVA AwardsAwards))

ESO travelESO travel

the right partner for your business development the right partner for your business development and destination promotion in the Czech and and destination promotion in the Czech and Slovak RepublicSlovak Republic

benefitial co-marketing partnershipbenefitial co-marketing partnership sharing total costs (50 / 50)sharing total costs (50 / 50)

rising awareness about the destinationrising awareness about the destination

increasing salesincreasing sales

Promotional activitiesPromotional activities

Destination promotional partyDestination promotional party for main agents for main agents PostersPosters for retailers for retailers Retailers Retailers training partnershiptraining partnership OutdoorOutdoor promotion promotion i increasing ncreasing aawareness of wareness of the destinationthe destination Direct mailDirect mail to clients to clients Destination Destination leafletleaflet in the Czech language in the Czech language Destination Destination guide bookguide book DestinationDestination websitewebsite in the Czech language in the Czech language Destination Destination internet campaigninternet campaign Destination promotional Destination promotional advertismentadvertisment Destination Destination branded giftsbranded gifts for VIP clients for VIP clients

Destination party Destination party Destination Party for 150 top agentsDestination Party for 150 top agents Presentation of the destination Presentation of the destination (slideshow, video)(slideshow, video) Typical local food and beveragesTypical local food and beverages Very popular among retailers Very popular among retailers Traditional culture performanceTraditional culture performance & workshops & workshops (dance, music(dance, music, DJ, DJ)) Partnership with airliners Partnership with airliners or hotel companiesor hotel companies Door prizesDoor prizes for guests for guests

Cost: 250.000 CZKCost: 250.000 CZK 8.500 EUR8.500 EUR

PostersPosters distribution to distribution to retailersretailers around all of the Czech Republic around all of the Czech Republic

and Slovakiaand Slovakia

destinationdestination motives with motives with EESO travel logosSO travel logos

very popular among agentsvery popular among agents

Volume 2.500 pcsCost 70.000 CZK

2.400 EUR2.400 EUR

Retailers training partnershipRetailers training partnership

ESO travel trains retailers every new seasonESO travel trains retailers every new season New catalogues and destination are presented in detailsNew catalogues and destination are presented in details Chance to present the destination, hand out promo Chance to present the destination, hand out promo

materials, make a social event, etc.materials, make a social event, etc.Participation 300 - 500Participation 300 - 500 top travel agentstop travel agentsThe actual cThe actual costs osts depend on the chosendepend on the chosenactivity.activity.

Outdoor PromotionOutdoor Promotion

Location: Czech Major CitiesLocation: Czech Major Cities

Prague, Brno, Ostrava, Plzen, Hradec Kralove, Ceske Prague, Brno, Ostrava, Plzen, Hradec Kralove, Ceske Budejovice, OlomoucBudejovice, Olomouc

Format: 220 x 60 cmFormat: 220 x 60 cm

Duration: 3 months rental of tram boardsDuration: 3 months rental of tram boards

(November 2009(November 2009 – – JanuaryJanuary 2010)2010)

Boards: 45Boards: 45

Rental cRental costs osts 330 330.000 CZK.000 CZKProduction costs 120.000 CZKProduction costs 120.000 CZK

Total 15.000 EUR Total 15.000 EUR

Direct mail Direct mail A]A] direct mail to ESO travel clients databasedirect mail to ESO travel clients database (est. 10.000 clients) (est. 10.000 clients) B]B] acquisition direct mail to potential clientsacquisition direct mail to potential clients to rented databaseto rented database

mailing mailing thethe motivation offer motivation offerss to current or new to current or new clientsclientsDatabase Database Rental cRental costs (version B only) osts (version B only)

5 50.000 CZK0.000 CZKProduction costs Production costs (incl. graphics, printing & mailing costs, etc.)(incl. graphics, printing & mailing costs, etc.)

100.000 CZK 100.000 CZKTotal 5.000 EUR Total 5.000 EUR

Destination leaflet/brochure Destination leaflet/brochure

DDestination leafletestination leaflet or brochure or brochure in Czech language in Czech language

Distribution:Distribution: travel fairs (MADI, GO, Holiday World)travel fairs (MADI, GO, Holiday World) ESO travel retailers (new season presentations)ESO travel retailers (new season presentations) ESO travel clients (new catalogues mailing)ESO travel clients (new catalogues mailing)

Volume Volume 1010..0000 pcs00 pcsLeafletLeafletss cost cost 440.000 CZK (est.)0.000 CZK (est.)Brochure 120.000 CZK (est.)Brochure 120.000 CZK (est.)

1.300 EUR 1.300 EUR 4.000 EUR 4.000 EUR

DestinationDestination Guide Books Guide Books

Guide Books of Guide Books of destinationdestination are are very popular very popular

among clientsamong clients

Volume: 2.000 guidesVolume: 2.000 guides

Cost: 300.000 CZKCost: 300.000 CZK

10.000 EUR 10.000 EUR

Destination Czech websiteDestination Czech website

Special domain web site (e. g. Special domain web site (e. g. www.godestination.cz) in ) in Czech languageCzech language

Costs Costs

Design, programming Design, programming

120.000 CZK 120.000 CZK

Annual fee Annual fee

(hosting, update)(hosting, update)

48.000 CZK48.000 CZK

4.000 EUR 4.000 EUR

1.600 EUR 1.600 EUR

Destination on-line campaignDestination on-line campaignCzech major portal on-line banner campaignCzech major portal on-line banner campaign

e.g. Novinky.cz, Seznam.cze.g. Novinky.cz, Seznam.cz

Costs Costs

Design, programming Design, programming

10.000 CZK 10.000 CZK

Campaign Campaign

(2 Mio. impressions)(2 Mio. impressions)

70.000 CZK70.000 CZK

350 EUR 350 EUR

2.400 EUR 2.400 EUR

Destination advertismentDestination advertisment

Print advertisment in ESO travel brochuresPrint advertisment in ESO travel brochures

Price – Back cover/InsidePrice – Back cover/Inside covecoverr/Inside page/Inside page

Main Exotika catalogues Main Exotika catalogues - Round tours, Beach holidays- Round tours, Beach holidays

109.000 / 69.000 / 59.000 CZK 109.000 / 69.000 / 59.000 CZK

Specialised cataloguesSpecialised catalogues

Thailand+, Charters+, America+, Thailand+, Charters+, America+,

Australia-S. Africa+, CruisesAustralia-S. Africa+, Cruises

79.000 / 59.000 / 49.000 CZK79.000 / 59.000 / 49.000 CZK

3.600 / 2.300 / 2.000 EUR3.600 / 2.300 / 2.000 EUR

2.600 / 2.000 / 1.600 EUR2.600 / 2.000 / 1.600 EUR

Hotel advertismentHotel advertisment

Print advertisment in ESO travel brochuresPrint advertisment in ESO travel brochures

Price – 1/1 pagePrice – 1/1 page

Price – 1/2 pagePrice – 1/2 page

1.000 EUR1.000 EUR

600 EUR600 EUR

Destination advertismentDestination advertisment

On-line advertisment in ESO travel web sitesOn-line advertisment in ESO travel web sites

Destination internet banner Destination internet banner

www.exotika.cz

www.amerika.cz

15.000 CZK 15.000 CZK

per weekper week500 EUR500 EUR

CZECH MISS 2010DESTINATION PARTNER

Ask for more details!

SpecialsSpecials

http://www.esotravel.cz/files/Czech_MISS_2010.pdf

PartnershipPartnership

We are open to discuss We are open to discuss

any other ideas of you on cooperation.any other ideas of you on cooperation.

Contact person: Contact person: Mr. Mr. Hynek SpinarHynek Spinar

Marketing DirectorMarketing Director

+ 420 233 377 711+ 420 233 377 711

marketingmarketing@esotravel.cz@esotravel.cz