ESPN The MagazineQuick Little Update // F a l l 2014

Ad EffectivenessAudienceEditorial MultimediaEngagement

Quick Little Update // F a l l 2014 01F a l l 2014 // ESPN The Magazine

With Unparalleled Access to Athletes and Opinion-Forming Storytelling,

ESPN The Magazine is the Catalyst for the Next Sports Conversation

The Magazine’s line-up of award-winning writers takes readers deeper into the story with a combination of unmatched access and bold perspectives they won’t find anywhere else.

Our Photo Essay covers the wide world of sports with compelling and surprising shots that bring to life a moment in time.

Storytelling at its Best Zoom Photo Essay

Quick Little Update // F a l l 2014F a l l 2014 // ESPN The Magazine 0302

34 Median Age $61,830Median HHI

M18-34 Hispanic M18-34 African American M18-34

13,819,000 Readers

27%African American Comp

18% Hispanic Comp

Source: GfK MRI Fall 2014

Index 122

Index 215

77% Male

Index 160

M18-34

Index 265

M18-49

Index 216

M25-54

Index 172

Employed FT

Index 123

The insights and opinions of our writers and contributors provide readers with thought-provoking commentary from unexpected angles.

#1

Opinion Keating, Kimes, Bryant Premium Audience

Quick Little Update // F a l l 2014F a l l 2014 // ESPN The Magazine 0 504

ESPN The Magazine is the only publication with 10MM+ male readers and 250+ index for M18-34:

Magazines with 10MM+ Male Readers1. National Geographic

2. AARP

3. Sports Illustrated

4. People

5. ESPN The Magazine

1. Game Informer

2. Muscle & Fitness

3. ESPN The Magazine

4. Men’s Fitness

Magazines with 250+ Index M18-34

Source: GfK MRI Fall 2014

ESPN The Magazine has more minutes spent per issue than:

37.7 33.334.134.2 27.932.235.6

Source: GfK MRI Fall 2014

ESPN The Magazine Over-Indexes

on Social Media:

Source: GfK MRI Spring 2014, Position Report 10/28/2013 - 10/13/2014

TWITTER

199GOOGLE+

157FACEBOOK

113

Unmatched Scale and Growth Highly Engaged

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More Minutes Spent

37.7

Sports Illustrated

32.2

Better Audience ETM SI ETM ADVANTAGE

Median Age 34 41 17% Younger

A18-54 Comp 86% 75% ¼ of Total SI Readership is 55+

African American Comp 27% 22% +23%

Hispanic Comp 18% 14% +29%

Source: GfK MRI Fall 2014, Magazine Report 10/28/2013 - 10/27/2014 Source: comScore Multiplatform Oct ’14, ESPN Convergence Effectiveness Modeling

Reach an Additional 89MM Fans per Month

Take Your Message Beyond the Page

Amplify your ESPN The Magazine buy with ESPN Digital Media

More Engaged Readers Who Take Action

Associated

%

Read Any %

Read Most %

Any Action Taken

%

Have a More Favorable Opinion or Recommended

%

Considered Purchase

or Purchased %

ESPN The Magazine 90 86 52 58 21 27

Sports Illustrated 88 83 46 53 20 23

The Magazine Advantage +2% +4% +13% +9% +5% +17%

Adding ESPN Display to an ESPN The Magazine Buy

Increases Purchase Intent by +85% and Ad Awareness by +178%

vs. Sports Illustrated Still the Clear Choice The Power of Print + Digital

M18+

Quick Little Update // F a l l 2014F a l l 2014 // ESPN The Magazine 0 90 8

Source: AAM June 2014

Digital

11

The Catalyst for Your Brand’s Success A Healthy Publication

2.1MM Rate Base

45K Average Bonus per Issue (2.0%)

0 Arrears

0 Missed Rate Base

98.9% Ordered without Premium

540K Total Bonus Circulation

99.7% Subscriptions

Quick Little Update // F a l l 2014F a l l 2014 // ESPN The Magazine 1110

ESPN The Magazine // F a l l 2014

ASME Awards2015 Finalist, ReportingNo One Walks Off the Island

2014 Finalist, Leisure InterestsAnalytics

2014 Finalist, Feature WritingMichael Jordan Has Not Left the Building

National Headliner Awards2014 First Place, Magazine Feature Writing by an Individual on a Variety of SubjectsWright Thompson

2014 First Place, Magazine Column“The Fix” by Chris Jones

NY Press Club Awards2014 Sports Feature Reporting, Magazine It Was Nice to Be on the Inside

2013 Business Reporting, Magazine Everything’s on Me

2013 Sports Reporting, Magazine Crossroads Series

Awards and Recognition

F a l l 2014 // ESPN The Magazine12

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