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eSPORTS

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eSPORTS. What is esports?. Organized video game competitions between professional gamers Two major titles are League of Legends and StarCraft 2. History of esports. Earliest known competition on Oct. 19, 1972 at Stanford University for the game Spacewar E-sports goes online in the 1990s - PowerPoint PPT Presentation

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Page 1: eSPORTS

eSPORTS

Page 2: eSPORTS

What is esports?• Organized video game competitions

between professional gamers• Two major titles are League of Legends and

StarCraft 2

Page 3: eSPORTS

History of esports

• Earliest known competition on Oct. 19, 1972 at Stanford University for the game Spacewar

• E-sports goes online in the 1990s• ~10 tournaments in 2000 to ~260 in 2010

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Growth of eSports

• No developer or publisher has ever invested nearly as much into eSports as Riot

• League Championship Series (LCS) is not profitable for Rioto Spent more on swag for attendees than

received in ticket sales• Platform games (Call of Duty Ghost)

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U.S. VIEWING PLATFORMS

• Currently no actual TV channel that focuses on eSports

• Closest TV channel is G4 - geared towards young male adult viewers

• Online streaming: twitch.tv, Major League Gaming, spectator mode, YouTubeo GomTV, Azubu

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Based in South Korea, Global Starcraft League (GSL) attracts more than 50 million viewers globally

Starcraft match televised on MBCGame in South Korea

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Commentating

• Commentators are a recent development• Commentating improved with technology• Announcers are paid well• Announcers have lots of control• Nick Plott - former player turned announcer

o Offered insight to gameplay

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esports Announcer Clip

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NFLLCS

NFL

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APM

• Actions per minute

• Most professional Starcraft 2 players can get up to 200-300 apm

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Professional gamer Lifestyle• eSports is a lifestyle that often requires

sacrificeo Many drop out or skip college to become

pro gamers• Most teams usually live in a single gaming

houseo More of a time commitment than full time

job

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Darshan Upadhyaya aka ZionSpartan

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Professional gamer salary• Livestream - problems with adblock• Sponsors• Boosting/selling accounts• Coaching• Tournament prizes• Games pay professional players

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Annual League of Legends Salaries• Carlos “Ocelote” Rodriguez reveals he

makes nearly $1 million per year as a professional League of Legends player

• The most popular players can make over 6 figures a year

• Historically very secretive about money

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Annual Starcraft Salaries• Top 23 players earn over 100k each

(2012)• 2nd place earns just shy of 400k• 1st place earns 400k (19yrs old)• Of the top 23, all but 2 are from S. Korea• Best U.S. player is 44th (24yrs old)

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Viewers• Most popular streamers can get 20,000 - 30,000

viewers at a single time• LoL Season 3 LCS Finals sold out the Staples Center • 32 million people viewed the LoL World Finals• 50 million people viewed the StarCraft 2 Finals

o Over 100 million people watched the season worldwide

o Mostly foreign viewers

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Tournaments• 44 premier event League of Legends tournaments in

2013o Not including major and minor events, show

matches, and collegiate tournaments• 36 StarCraft 2 tournaments in 2013• Top 16 StarCraft 2: 9 South Korea, 2 Taiwain, 5 China• Top 14 LoL: 3 North America, 3 Europe, 2 Southeast

Asia, 1 Lithuania, 3 Korea, 2 China, 2 Southeast Asia

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Global Competition

• Korea and China• Europe growing• United States slowly getting there• Professionals moving to Korea to train• US Market still the most profitable

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All Stars in Shanghai

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season 3 LoL NA Tournaments• Season 3 Spring Split• Spring Playoffs• Summer Promotion• All-Star 2013• Season 3 Summer Split• Regionals 2013• World Championship• 2014 Spring Promotion

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LoL 3rd World Championship Prize Pool1st - $1,000,0002nd - $250,0003rd-4th - $150,0005th-8th - $75,0009th-10th - $45,00011th-12th - $30,00013th-14th - $25,000

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Starcraft WCS 2013 Global Finals1st - $100,0002nd - $45,0003rd-4th - $17,5005th-8th - $7,5009th-16th - $5,000

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After eSports

• Face many of the same problems professional athletes do after sports careers

• Lack of education and “real world” experience

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Total Market

• Guide sites: Solomid, LoLKing, LoLNexuso Each website is worth millions

• Youtube Channels: Top5plays, trends• Interviews• Public appearances

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The Differences

• Rules of video games constantly changingo New seasons = new ruleso Constantly new strategies with

older/slower players falling behind as younger ranks rise above them

• Video game fads are always changingo Traditional sports are constant

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Meet a Pro

• Greg “Idra” Fields• 24 years old• American trained in Korea• Very successful• Poor player etiquette

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Meet a Pro

• Jing Jun Wu• Must be 100%• Quit Dignitas• Family pressure• College > Gaming• Made $15K in high school