esports - leicester city council...esports a brief history esl: esl founded in cologne, 2000 began...
TRANSCRIPT
ESPORTS
1980
TOURNAMENTS
Amateur to ProfessionalCircuits and LeaguesNational and Global
AUDIENCE
Online broadcastLive events
CommentaryFans
TEAMS
Amateur to ProfessionalTraditional sport structure
National
GAMES
20+ different gamesOver 3 tiers
ECOSYSTEM
ESPORTS
A BRIEF HISTORY
ESL:
○ ESL founded in Cologne, 2000
○ Began franchising in 2008
○ ESL UK franchise 2012
○ Rise of esports begins 2014 (online
streaming)
○ ESL UK aquired 2016
500+ employees in Europe, North America and Asia
… e s p or t s i s d i v e r s e , E S L h a s a s t r o ng g l o b a l p r e s e nc e
HIGH SKILLSET
Production
Talent
Broadcast
Technical
IT/Networking
Community
League Ops
Social Media
Community Management
Business
Business development
Legal
Product Management
HR
Creative/Events
Marketing and PR
Events Management
Hospitality
Video
Graphics
Development
Programming
Web/Mobile development
Data analysis
Game integration
Entrepreneur
Team Owner/
Management
Influencer
Analyst/
Consultant
Talent Manager
MARKET VALUE
$1.6BNORTH AMERICA
$1.4BEUROPE
$0.1BSOUTH AMERICA
$1.7BASIA PACIFIC
Source: Activate Forecast 2016, Superdata, ESL analysis
~ 4 0 % C A G R
2 0 1 5 - 2 0 2 0
Forecast for Europe 1.4bn in 2020
AUDIENCE
Source: Repucom Newzoo 2015/16
By 2018 esports is forecasted to have more enthusiasts than NFL
Enthusiasts = Esports Enthusiasts defined by viewing professional esports at least once a month
58 74 89
115131
148164
18076
97
117
111
125
139
153
165
2019F
345
2018F2017F
317
287
134
171
2012 20152014
256
2013
226
206
2016
Occasional Viewers =Occasional Viewers defined by viewing professional esports less than once a month
HandballAmericanFootball
Ice Hockey
94
147151
esportsenthusiasts
148
164
esports
2018F2017F
WHY IT MAKESSENSE
LEICESTER:
○ Central UK Location
- Transport links – Birmingham, London, Manchester and International
○ Huge catchment area for esports fans
- Immediate addressable audience of 5.65 Million
○ Leicester is competitive vs London
- Highly skilled graduate labour source
- Strong sporting reputation
- Good value accommodation and growing entertainment/tourist offering
- Very reasonable cost of living and business overheads
OUR CURRENT SITUATION
o Studio 1 and 2
o World-class esports studio
o 22 live events 2016
o Reaching over 50m from UK
o 25 full-time employees (£750k+)
o Direct local opex (£600k+)
...and many more local businesses
WHAT‘S NEXT...
ESL AND HAYMARKET
A NEW PARTNERSHIP
12 events a year (4 major)
Video production gallery
Potential weekly broadcasts
Onsite services
VENUE
Partner with university courses
Utilise training skillset
Global talent hub
Gaming/theatre synergy
TRAINING
Production services
Equipment hire
Set build
Talent
OFFSITE
Business outside esports
PR value to Leicester
Attribute to tourism
New city based office space
UPSIDES
… h o m e t o t h e l a r g e s t U K n a t i on a l
e s p o r t s l e a g u e – t h e E S L P r e m ie r s h ip
Year 1 estimated uplift in Haymarket direct revenues £250-500k
THE CAPITAL OF UK ESPORTS