CHESS Task: Design business models for multi-sided markets

Many CH offerings create a double-sided market with solutions and devices for the healthcare market (patients and clinicians) on one side, and resultant data offering opportunity for non-health commercial actors on the other.

Anosmia offers an example of such a market in its infancy that will provide a valuable opportunity to explore and influence this phenomenon.

Business Model design

and design of usage

Neva Bojovic Zec

ESR12

This project has received funding from the European Union's Horizon 2020 research and innovation programme under the

Marie Sklodowska-Curie grant agreement No 676201

Business model design

Business model experimentation Creation of

usage

Multisided value

creation

Multisided value

capture

Business modelling process

Creation of

market

My research aims to contribute to understanding

how business models are designed. I will look

at how value is created and captured, and

what are the mechanisms underlying the

usage of devices on different markets which

enables companies to design successful

business models.

I will especially look at the nature, form and role

of experimentation in business modeling

process, and how companies are experimenting

with clients and customers

RESEARCH OUTPUT SO FAR

Papers presented at conferences:

Bojovic N., Genet C., Sabatier V., 2016 (July). The

process of business modeling: bridging cognitive

manipulation and real world experimentation , EGOS

Conference, EGOS, Naples, Italy

Bojovic N., Genet C., Sabatier V., 2016 (June).

Experimentation in business modelling , PROS

Symposyum, Corfu, Greece

RESEARCH METHODOLOGY

Qualitative research. Case study method

Case study on a company Aryballe technologies,

and additional connected health companies

Aryballe: working on a connected device to

address patients with anosmia.Challenge: design a

business model to create and capture value

through usage on multiple markets