European Capital of Culture ESSEN/RUHR.2010and its concept of sustainability

Bidding Planning Realising Evaluating Implementing

What do we aim at? How do we work? What do we offer? What did we

achieve?

What do we suggest

for the future?

convincing the Jury

mobilising the region

developing the concept and organisational

structure

developing the projects

realising the projects

communicating the projects

evaluating aims and impacts

insuring sustainability

Sustainability

Sustainability in Culture

PRESERVE CULTURAL HERITAGE

STRENGTHEN THE LOCAL CULTURAL SCENE

FACILITATE ACCESS TO CULTURE AND CULTURAL

EDUCATION

CREATE AWARENESS OF CULTURAL OFFERS AND ITS

SIGNIFICANCE

COMMON MEMORY & STRONG ATTRACTIONS

CULTURAL DIVERSITY AND NETWORKS

GREATER INTEREST & PARTICIPATION IN CULTURE

ENHANCED REPUTATION OF THE REGION AND MORE

VISITORS

Indicators

1. Hard facts > tangibleExamples: numbers of visitors at cultural events, numbers of

arrivals and overnight stays, expenditures for culture, public

and private investments, new workplaces in culture and

creative industries, …

2. Soft facts > intangibleExamples: image, self-awareness of the citizens, community

spirits, togetherness, know-how in arts management, …

Programme

Ruhr Mythology

Coal and steel

Solidarity

Pride

Shaft SignsMay 22 - 30, 2010

!SING Day of SongJune 5, 2010 next: May 23, 2015

Still-Life A40/B1Juli 18, 2010

Marketing & Communication

Old ImageOld image

New in Europe!The Ruhr Metropolis.

Effects of RUHR.2010

Valuation of the Effects of the Capital of Culture (only regarding „improvement“)„Which changes could be observed through the Capital of Culture? What has improved, what has become worse, what stayed the same?"

13

13

16

21

21

27

27

30

31

35

39

47

56

59

40

31

69

29

59

79

50

45

58

48

64

33

86

46

0 10 20 30 40 50

Prozent60 70 80 90 100

More top-rank cultural events

Solidarity with Europe

Mayor events

More alternative cultural offers in destricts

New interesting areas and places

More tourism

know other people and cultures

More opportunity for professional developmentfor artists

More intercultural exchange

city embellishments

Strengthening the self-confidence of the population

Economic improvement

Better Image

More on offer for youngsters

expected perceived change

ACADEMIC DATA

Evaluation

Impressive success

2010 almost 30 per cent growth in paying overnight guests, more international visitors in Essen5 to10 per cent sustainable increase (starting point figure 2009)

Sustainable Networks

NetworksCreating identity through events involving all 53 cities and 5.3 million inhabitants

Hamminkeln

SchermbeckWesel

HünxeVoerde

Xanten Sonsbeck

Alpen

Dorsten MarlRecklinghausen

GladbeckHerten

GelsenkirchenHerne

Bottrop

Dinslaken

Rheinberg Kamp-Lintfort

Moers Neukirchen-Vluyn

Duisburg

OberhausenEssen

Mülheim an derRuhr

Bochum

Witten

Hattingen

Schwerte Herdecke

Hagen

GevelsbergEnnepetal

Schwelm

Castrop-Rauxel Dortmund Unna

Bönen

HammWerneSelm

Haltern

Waltrop Lünen Bergkamen Kamen

HolzwickedeFröndenberg

Wetter

Sprockhövel

Oer-Erkenschwick

Datteln

Breckerfeld

RuhrArtMuseums

Cultural Infrastructure –Physical Sustainability Economic Development

Re-Designing the Metropolis: New Cultural Venues

Film | Architecture | Music & Theatre| Art | Performing Arts | Crafts | Design | Publishing | TV/Radio | Games/Software | Advertising | Fashion

CREATIVE INDUSTRIESBranches

The cooperation’s aim is to contribute to modern, future-oriented policies for the future by bringing together Europe’s business leaders, movers and shakers, from the economy, politics, media, science, and culture. The 3rd edition took place on 11 and 12 June 2014 in the city of Essen.

Forum d'Avignon RuhrEUROPA 2020 - INNOVATION IS PASSION

TWINS2010

TWINS is … 53 cities in the Ruhr Metropolis, over 200 twin towns in the whole of Europe and beyond, a hundred exciting trailblazing ideas and projects, more than 1,700 participating artists, totalling thousands of participants.

TWINS2010Projects

A few examples of 100 realized projects:

Move to 10“ scouting culture D H TR LTEuropeanYoung people´s art exhibition D F PL E GB FINLEA-German-Israeli performance D ILSULTAN documentary film D TRYoung people´s dance –myth of Europe D F PLInternational Youth Camp D IL RUS F GB FIN

Areas and districtsCreating appealing events at unusual venues and outstanding locations

RUHR GAMES 2015-2021

In summer 2015, the Ruhr Games will bring together in an unconventional way opposites: core Olympic disciplines merge with action sports, culture and youth events at impressive places between culture industry and competitive sports centers –all located in the heart of the Ruhr Metropolis. More than 10,000 talented, young athletes from all over Europe will compare their skill in exciting competitions.

Perspective

IBA

1989 - 1999

European Capital of Culture

2001 -2010

RUHR.2020 ?

2011 - 2020

Urbanity

Culture

Environment / Climate

Cultural Metropolis 2011 – 2020

Europe has a new attraction.European Capital of Culture 2010 says “Thank you”