essential digital marketing trends for 2014
DESCRIPTION
Tom Gillman, Barnie Mills and Ian Miller from digital agency Crafted look ahead to what 2014 is likely to hold in store for digital marketing. They give you the lowdown on the trends that are likely to impact your marketing over the next 12 months. From Digital Bites December. http://digital-bites.co.ukTRANSCRIPT
Essential digital marketing trends for 2014www.digital-bites.co.uk
General trends
Wearable techNike+ Fuelband
Greater understanding of data behind your strategy
Video marketing
Optimising for personas
Social TV and the ‘dual screen’
#imaceleb
#doctorwho
#granddesigns
#scd
What will it look like?
More flat design- for better or worse
Google’s “Upgrade to Google+” page
Richer mobile experiences…
UX goingmainstream
Infographics are coming alive
More pixelson the web
How will you find it?
The rise of paid search
Advertising becomes more fragmented
Importance of distribution in content marketing
100% not provided
Keyword Visits
1. (not provided) 10,023
Google to expand knowledge graph
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Christmas Tree by Megan Sheehan
Deer by Michael Bundscherer
Sleigh by Getaround
Cursor by Brandon Keelean
User by Andreas Bjurenborg
Thought Bubble by Irene Hoffman
Television by Yair Cohen
Paint Brush by Shelby Blair
Globe by Chris Tucker
Search by Egor Culcea
Magazine by Evan Travelstead