essential digital marketing trends for 2014

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Essential digital marketing trends for 2014 www.digital-bites.co.uk

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Tom Gillman, Barnie Mills and Ian Miller from digital agency Crafted look ahead to what 2014 is likely to hold in store for digital marketing. They give you the lowdown on the trends that are likely to impact your marketing over the next 12 months. From Digital Bites December. http://digital-bites.co.uk

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Page 1: Essential digital marketing trends for 2014

Essential digital marketing trends for 2014www.digital-bites.co.uk

Page 2: Essential digital marketing trends for 2014

General trends

Page 3: Essential digital marketing trends for 2014

Wearable techNike+ Fuelband

Page 4: Essential digital marketing trends for 2014

Greater understanding of data behind your strategy

Page 5: Essential digital marketing trends for 2014

Video marketing

Page 6: Essential digital marketing trends for 2014

Optimising for personas

Page 7: Essential digital marketing trends for 2014

Social TV and the ‘dual screen’

#imaceleb

#doctorwho

#granddesigns

#scd

Page 8: Essential digital marketing trends for 2014

What will it look like?

Page 9: Essential digital marketing trends for 2014

More flat design- for better or worse

Google’s “Upgrade to Google+” page

Page 10: Essential digital marketing trends for 2014

Richer mobile experiences…

Page 11: Essential digital marketing trends for 2014

UX goingmainstream

Page 12: Essential digital marketing trends for 2014

Infographics are coming alive

Page 13: Essential digital marketing trends for 2014

More pixelson the web

Page 14: Essential digital marketing trends for 2014

How will you find it?

Page 15: Essential digital marketing trends for 2014

The rise of paid search

Page 16: Essential digital marketing trends for 2014

Advertising becomes more fragmented

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Importance of distribution in content marketing

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100% not provided

Keyword Visits

1. (not provided) 10,023

Page 19: Essential digital marketing trends for 2014

Google to expand knowledge graph

Page 20: Essential digital marketing trends for 2014

Thank you• Next Digital Bites - 11th February

• Would you like to be a speaker?

• Subscribe to Crafted Edition

• Follow @craftedmedia

Page 21: Essential digital marketing trends for 2014

Iconography from The Noun Project

Christmas Tree by Megan Sheehan

Deer by Michael Bundscherer

Sleigh by Getaround

Cursor by Brandon Keelean

User by Andreas Bjurenborg

Thought Bubble by Irene Hoffman

Television by Yair Cohen

Paint Brush by Shelby Blair

Globe by Chris Tucker

Search by Egor Culcea

Magazine by Evan Travelstead