essential foundations of economics

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Study Plan problems link to learning resources thatfurther reinforce concepts you need to master.

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ESSENTIAL FOUNDATIONS OF ECONOMIC

Demand and Supply 4

Why did the price of coffee

soar in 2010 and 2011?

CHAPTER CHECKLISTWhen you have completed your s tudy of this chapter,you will be able to

1 Distinguish between quantity demanded and demand, and explainwhat determines demand.

2 Distinguish between quantity supplied and supply, and explainwhat determines supply.

3 Explain how demand and supply determine price and quantity in amarket, and explain the effects of changes in demand and supply.

CHECKPOINT 4.1

Distinguish between quantity demanded and demand, and explain

what determines demand.

Practice ProblemsThe following events occur one at a time in the market for cell phones:

The price of a cell phone falls. Everyone believes that the price of a cell phone will fall next month. The price of a call made from a cell phone falls. The price of a call made from a land-line phone increases. The introduction of camera phones makes cell phones more popular.

1. Explain the effect of each event on the demand for cell phones.2. Use a graph to illustrate the effect of each event.

3. Does any event (or events) illustrate the law of demand?

In the NewsAirlines, now flush, fear a downturn

So far this year, airlines have been able to raise fares but still fill their planes.Source: The New York Times, June 10, 2011

MyEconLabYou can work these problems inStudy Plan 4.1 and get instant

feedback.

FIGURE 4.3

Changes in Demand

A change in any influence on buying

plans, other than a change in the price

of the good itself, changes demand

and shifts the demand curve.

When demand decreases, thedemand curve shifts leftward from

D0 to D1.

When demand increases, thedemand curve shifts rightward

from D0 to D2.

Price (dollars per bottle)

Quantity (millions of bottles per day)

6 8 10 12 14

2.00

1.50

1.00

0.50

0

2.50

D1

D0

D2

Increasein demand

Decreasein demand

AnimationMyEconLab

Confidence-Building Graphsuse color to show the direction of shifts anddetailed, numbered captions guide studentsstep-by-step through the action.

100% of the figures are animated inMyEconLab, with step-by-step audionarration.

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TheChecklist that begins each chapterhighlights the key topics covered and thechapter is divided into sections that directlycorrelate to the Checklist.

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... anddecreasedthe quantityof coffeedemanded

Price (dollars per pound)Price of coffee (dollars per pound)

Quantity (millions of pounds per year)

600 700 800 90 0 1 ,0 00 1 ,10 0 1, 2000

4.00

3.00

2.00

1.001.25

4.00

3.00

2.00

1.00

0

1.25

S09S11 A decreasein the supplyof coffee ...

... raisedthe priceof coffee ...

Figure 1 The price of coffee Figure 2 The market for coffee

Jun 09Jan 09 Jan 10 Jun 10 Jan 11 Jun 11

Month/year

B

D

B

AA

From January 2009 toMay 2011,the priceof coffee increasedby 140 percent

EYE on the PRICE OF COFFEEWhy Did the Price of Coffee Soar in 2010 and 2011?

In January 2009,the price of coffee (the

kind that you get at Starbucks and simi-

lar coffee shops called Arabica) was

$1.25 a pound (point A in Figure 1) and

by May 2011,it had risen to $3.00 a

pound (point B).Why did the price of

coffee soar? Figure 2, which shows the

market for coffee, answers this question.

The demand curve D and the supply

curve S09 determined the equilibrium

price and quantity in 2009 at $1.25 a

pound and 950 million pounds.

Heavy rain led to exceptionally low

harvests in Colombia, Indonesia, Mexico,

and Vietnam,which decreased the

supply of coffee.The supply curve

shifted leftward to S11.The price

increased to $3.00 a pound.The

quantity demanded and equilibrium

quantity decreased to 800 million

pounds.

RealApplications

Eye On Boxes apply theory to importantissues and problems that shape our global

society and individual decisions.

Eye On boxes that build off the chapteropening question help students see theeconomics behind key issues facing ourworld.

Practice andLearning Aids

inAn end-of-chapter problem based on thechapter-opening issue gives studentsfurther practice.

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Immediate feedback and problem specificlearning aids give students support when

they need it most.

MyEconLab

Instructor Assignable Problems and Applications

1. If after heavy rain and low production, the weather improves and coffeegrowers enjoy bumper crops, how does The demand for coffee change? The supply of coffee change? The price of coffee change?Illustrate your answer with a graphical analysis.

2. What is the effect on the equilibrium price and equilibrium quantity oforange juice if the price of apple juice decreases and the wage rate paid toorange grove workers increases?

3. What is the effect on the equilibrium in the orange juice market if orange juicebecomes more o ular and a chea er robot is used to ick oran es?

Your instructor can assign theseproblems as homework, a quiz,or a test in .MyEconLab

Economicsin the News

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Robin Bade

Michael ParkinUniversity of Western Ontario

Essential Foundations of

ECONOMICS

SIXTH EDITION

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Library of Congress Cataloging-in-Publication Data

Bade,Robin.

Essentials of economics/Robin Bade, Michael Parkin.6th ed.

p. cm.

Includes index.

ISBN-13: 978-0-13-283311-0

ISBN-10: 0-13-283311-5

1. Economics. I . Parkin,Michael, 1939 II. Tit le .

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To Erin, Tessa, Jack, Abby, and Sophie


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About the Authors

Robin Badewas an undergraduate at the University of Queensland,Australia, where she earned degrees in mathematics and economics. After a spellteaching high school math and physics, she enrolled in the Ph.D. program at theAustralian National University, from which she graduated in 1970. She has heldfaculty appointments at the University of Edinburgh in Scotland, at BondUniversity in Australia, and at the Universities of Manitoba, Toronto, andWestern Ontario in Canada. Her research on international capital flows appearsin the International Economic Review and the Economic Record.

Robin first taught the principles of economics course in 1970 and has taughtit (alongside intermediate macroeconomics and international trade and finance)most years since then. She developed many of the ideas found in this text whileconducting tutorials with her students at the University of Western Ontario.

Michael Parkin studied economics in England and began his univer-sity teaching career immediately after graduating with a B.A. from the Universityof Leicester. He learned the subject on the job at the University of Essex,Englands most exciting new university of the 1960s, and at the age of 30 becameone of the youngest full professors. He is a past president of the CanadianEconomics Association and has served on the editorial boards of theAmerican

Economic Review and theJournal of Monetary Economics. His research on macroeco-nomics, monetary economics, and international economics has resulted in morethan 160 publications in journals and edited volumes, including theAmericanEconomic Review, theJournal of Political Economy, the Review of Economic Studies,theJournal of Monetary Economics, and theJournal of Money, Credit, and Banking. Heis author of the best-selling textbook, Economics (Addison-Wesley), now in itsNinth Edition.

Robin and Michael are a wife-and-husband team. Their most notable jointresearch created the Bade-Parkin Index of central bank independence andspawned a vast amount of research on that topic. They dont claim credit for the

independence of the new European Central Bank, but its constitution and themovement toward greater independence of central banks around the worldwere aided by their pioneering work. Their joint textbooks includeMacroeconomics (Prentice-Hall),Modern Macroeconomics (Pearson EducationCanada), and Economics: Canada in the Global Environment, the Canadian adapta-tion of Parkin, Economics (Addison-Wesley). They are dedicated to the challengeof explaining economics ever more clearly to an ever-growing body of students.

Music, the theater, art, walking on the beach, and five fast-growing grand-children provide their relaxation and fun.

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ECONOMICS Brief Contents

xi

PART 1 INTRODUCTION

1 Getting Started, 1

2 The U.S. and Global Economies, 31

3 The Economic Problem, 59

4 Demand and Supply, 83

PART 2 A CLOSER LOOK AT MARKETS

5 Elasticities of Demand and Supply, 111

6 Efficiency and Fairness of Markets, 137

7 Government Actions in Markets, 167

8 Global Markets in Action, 195

9 Externalities: Pollution, Education,

and Health Care, 223

PART 3 PRICES, PROFITS, AND INDUSTRY PERFORMANCE

10 Production and Cost, 24911 Perfect Competition, 277

12 Monopoly, 305

13 Monopolistic Competition and Oligopoly, 337

PART 4 MONITORING THE MACROECONOMY

14 GDP: A Measure of Total Production

and Income, 367

15 Jobs and Unemployment, 397

16 The CPI and the Cost of Living, 419

PART 5 UNDERSTANDING THE MACROECONOMY

17 Potential GDP and the Economic Growth, 443

18 Money and the Monetary System, 475

19 Aggregate Supply and Aggregate Demand, 505

20 Fiscal Policy and Monetary Policy, 531

Glossary G-1

Index I-1

Credits C-1


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xiii

Contents

PART 1 INTRODUCTION

CHAPTER 1Getting Started 1CHAPTER CHECKLIST 1

1.1 Definition and Questions 2Scarcity, 2

Economics Defined, 2What, How, and For Whom? 3When Is the Pursuit of Self-Interest in

the Social Interest? 4

CHECKPOINT 1.1 7

1.2 The Economic Way of Thinking 8Economic Ideas, 8A Choice Is a Tradeoff, 8Rational Choice, 8Benefit: What You Gain, 9Cost: What YouMust Give Up, 9

How Much? Choosing at the Margin, 10Choices Respond to Incentives, 11Economics as Social Science, 12Economics as Policy Tool, 14

CHECKPOINT 1.2 16

CHAPTER SUMMARY 17

CHAPTER CHECKPOINT 18

Appendix: Making and Using Graphs 21Interpreting Data Graphs, 22Interpreting Graphs Used in Economic Models, 24The Slope of a Relationship, 27

Relationships Among More Than Two Variables, 28

APPENDIX CHECKPOINT 30

EYE on the PASTAdam Smith and the Birth of Economics as a Social

Science, 13

EYE on the BENEFIT AND COSTOF SCHOOL

Did You Make the Right Decision? 15

CHAPTER 2The U.S. and Global Economies 31CHAPTER CHECKLIST 31

2.1 What, How, and For Whom? 32What Do We Produce? 32

How Do We Produce? 34For Whom Do We Produce? 37

CHECKPOINT 2.1 38

2.2 The Global Economy 39The People, 39The Countries, 39What in the Global Economy? 40How in the Global Economy? 42For Whom in the Global Economy? 43

CHECKPOINT 2.2 45

2.3 The Circular Flows 46Households and Firms, 46Markets, 46Real Flows and Money Flows, 46Governments, 48Governments in the Circular Flow, 49Federal Government Expenditures

and Revenue, 50State and Local Government Expenditures

and Revenue, 51Circular Flows in the Global Economy, 52

CHECKPOINT 2.3 54

CHAPTER SUMMARY 55CHAPTER CHECKPOINT 56

EYE on the U.S. ECONOMYWhat We Produce, 33

EYE on the PASTChanges in What We Produce, 34

EYE on the U.S. ECONOMYChanges in How We Produce in the Information

Economy, 36


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EYE on the iPHONEWho Makes the iPhone? 41

EYE on YOUR LIFEThe U.S. and Global Economies in Your Life, 45

EYE on the PASTGrowing Government, 52

EYE on the GLOBAL ECONOMYThe Ups and Downs in International Trade, 54

CHAPTER 3The Economic Problem 59CHAPTER CHECKLIST 59

3.1 Production Possibilities 60

Production Possibilities Frontier, 60CHECKPOINT 3.1 65

3.2 Opportunity Cost 66The Opportunity Cost of a Cell Phone, 66Opportunity Cost and the Slope of the PPF, 67Opportunity Cost Is a Ratio, 67Increasing Opportunity Costs Are Everywhere, 68Your Increasing Opportunity Cost, 68

CHECKPOINT 3.2 70

3.3 Economic Growth 71

CHECKPOINT 3.3 72

3.4 Specialization and Trade 73Comparative Advantage, 74Achieving Gains from Trade, 76

CHECKPOINT 3.4 78

CHAPTER SUMMARY 79


EYE on YOUR LIFEYour Production Possibilities Frontier, 64

EYE on the ENVIRONMENT

Is Wind Power Free? 68 EYE on the U.S. ECONOMYGuns Versus Butter, 69

EYE on the GLOBAL ECONOMYHong Kongs Rapid Economic Growth, 72

EYE on the U.S. ECONOMYNo One Knows How to Make a Pencil, 73

EYE on YOUR LIFEYour Comparative Advantage, 76

CHAPTER 4Demand and Supply 83CHAPTER CHECKLIST 83

Competitive Markets 84

4.1 Demand 85The Law of Demand, 85Demand Schedule and Demand Curve, 85Individual Demand and Market Demand, 87Changes in Demand, 88Change in Quantity Demanded Versus Change in

Demand, 90

CHECKPOINT 4.1 91

4.2 Supply 92The Law of Supply, 92Supply Schedule and Supply Curve, 92Individual Supply and Market Supply, 94Changes in Supply, 95Change in Quantity Supplied Versus Change

in Supply, 97

CHECKPOINT 4.2 984.3 Market Equilibrium 99

Price: A Markets Automatic Regulator, 99Predicting Price Changes: Three Questions, 100Effects of Changes in Demand, 101Effects of Changes in Supply, 102Changes in Both Demand and Supply, 104

CHECKPOINT 4.3 106

CHAPTER SUMMARY 107


EYE on the PRICE OF COFFEEWhy Did the Price of Coffee Soar in 2010

and 2011? 103

EYE on YOUR LIFEUsing Demand and Supply, 103

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CHAPTER 6Efficiency and Fairnessof Markets 137CHAPTER CHECKLIST 137

6.1 Allocation Methods and Efficiency 138Resource Allocation Methods, 138Using Resources Efficiently, 141

CHECKPOINT 6.1 145

6.2 Value, Price, and Consumer Surplus 146Demand and Marginal Benefit, 146Consumer Surplus, 147

CHECKPOINT 6.2 148

6.3 Cost, Price, and Producer Surplus 149Supply and Marginal Cost, 149Producer Surplus, 150

CHECKPOINT 6.3 151

6.4 Are Markets Efficient? 152Marginal Benefit Equals Marginal Cost, 152Total Surplus Is Maximized, 153The Invisible Hand, 153Market Failure, 155Sources of Market Failure, 156Alternatives to the Market, 157

CHECKPOINT 6.4 158

6.5 Are Markets Fair? 159Its Not Fair If the Rules Arent Fair, 159Its Not Fair If the Result Isnt Fair, 159Compromise, 161

CHECKPOINT 6.5 162

CHAPTER SUMMARY 163


EYE on the U.S. ECONOMY

The Invisible Hand and e-Commerce, 154 EYE on PRICE GOUGINGShould Price Gouging Be Illegal? 160

EYE on YOUR LIFEAllocation Methods, Efficiency, and Fairness, 161

CHAPTER 5Elasticities of Demandand Supply 111CHAPTER CHECKLIST 111

5.1 The Price Elasticity of Demand 112Percentage Change in Price, 112Percentage Change in Quantity Demanded, 113Elastic and Inelastic Demand, 114Influences on the Price Elasticity of Demand, 114Computing the Price Elasticity of Demand, 116Interpreting the Price Elasticity of Demand

Number, 117

Elasticity Along a Linear Demand Curve, 118Total Revenue and the Price Elasticity ofDemand, 120

Applications of the Price Elasticity ofDemand, 122

CHECKPOINT 5.1 123

5.2 The Price Elasticity of Supply 124Elastic and Inelastic Supply, 124Influences on the Price Elasticity of

Supply, 124Computing the Price Elasticity of Supply, 126

CHECKPOINT 5.2 128

5.3 Cross Elasticity and IncomeElasticity 129Cross Elasticity of Demand, 129Income Elasticity of Demand, 130

CHECKPOINT 5.3 132

CHAPTER SUMMARY 133


EYE on the GLOBAL ECONOMYPrice Elasticities of Demand, 119

EYE on the PRICE OF GASWhat Do You Do When the Price of Gasoline

Rises? 121

EYE on YOUR LIFEYour Price Elasticities of Demand, 131

PART 2 A CLOSER LOOK AT MA RKETS

CONTENTS xv


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CHAPTER 7Government Actionsin Markets 167

CHAPTER CHECKLIST 167

7.1 Taxes on Buyers and Sellers 168Tax Incidence, 168Taxes and Efficiency, 169Incidence, Inefficiency, and Elasticity, 170Incidence, Inefficiency, and the Elasticity

of Demand, 171Incidence, Inefficiency, and the Elasticity

of Supply, 172

CHECKPOINT 7.1 173

7.2 Price Ceilings 174A Rent Ceiling, 174Are Rent Ceilings Efficient? 177Are Rent Ceilings Fair? 178If Rent Ceilings Are So Bad, Why Do We

Have Them? 178

CHECKPOINT 7.2 179

7.3 Price Floors 180The Minimum Wage, 181Is the Minimum Wage Efficient? 184Is the Minimum Wage Fair? 185If the Minimum Wage Is So Bad, Why Do

We Have It? 185CHECKPOINT 7.3 186

7.4 Price Supports in Agriculture 187How Governments Intervene in Markets

for Farm Products, 187Price Support: An Illustration, 187

CHECKPOINT 7.4 190

CHAPTER SUMMARY 191


EYE on the U.S. ECONOMYThe Federal Minimum Wage, 183

EYE on PRICE REGULATIONCan the President Repeal the Laws of Supply

and Demand? 185

EYE on YOUR LIFEPrice Ceilings and Price Floors, 189

CHAPTER 8Global Markets in Action 195CHAPTER CHECKLIST 195

8.1 How Global Markets Work 196International Trade Today, 196What Drives International Trade? 196Why the United States Imports T-Shirts, 198Why the United States Exports

Airplanes, 199

CHECKPOINT 8.1 200

8.2 Winners, Losers, and Net Gainsfrom Trade 201Gains and Losses from Imports, 202Gains and Losses from Exports, 203

CHECKPOINT 8.2 204

8.3 International Trade Restrictions 205Tariffs, 205Import Quotas, 209Other Import Barriers, 211Export Subsidies, 211

CHECKPOINT 8.3 212

8.4 The Case Against Protection 213Three Traditional Arguments for

Protection, 213Four Newer Arguments

for Protection, 215Why Is International Trade

Restricted? 216

CHECKPOINT 8.4 218

CHAPTER SUMMARY 219


EYE on the U.S. ECONOMYU.S. Exports and Imports, 197

EYE on GLOBALIZATIONWho Wins and Who Loses from

Globalization? 201

EYE on the PASTThe History of U.S. Tariffs, 205

EYE on YOUR LIFEInternational Trade, 217

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9.2 Positive Externalities: Educationand Health Care 236Private Benefits and Social Benefits, 236Government Actions in the Face of External

Benefits, 238CHECKPOINT 9.2 244

CHAPTER SUMMARY 245


EYE on the U.S. ECONOMYU.S. Air Pollution Trends, 233

EYE on CLIMATE CHANGEHow Can We Limit Climate Change? 234

EYE on the U.S. ECONOMYEducation Quality: Charter Schools and

Vouchers, 241 EYE on YOUR LIFEExternalities in Your Life, 241

EYE on HEALTH CAREDoes Health Care Need Fixing? 242

CHAPTER 9Externalities: Pollution,Education, and

Health Care 223CHAPTER CHECKLIST 223

Externalities in Our Daily Lives 224Negative Production Externalities, 224Positive Production Externalities, 224Negative Consumption Externalities, 225Positive Consumption Externalities, 225

9.1 Negative Externalities:Pollution 226Private Costs and Social Costs, 226

Production and Pollution:How Much? 228

Property Rights, 229The Coase Theorem, 230Government Actions in the Face

of External Costs, 231Switching to Clean Technologies, 233

CHECKPOINT 9.1 235

CONTENTS xvii

PA RT 3 P RI CE S, P RO FI TS , AN D IN DU ST RY P ER FO RM AN CE

CHAPTER 10Production and Cost 249CHAPTER CHECKLIST 249

10.1 Economic Cost and Profit 250The Firms Goal, 250Accounting Cost and Profit, 250Opportunity Cost, 250Economic Profit, 251

CHECKPOINT 10.1 253

SHORT RUN AND LONG RUN 254

10.2 Short-Run Production 255Total Product, 255Marginal Product, 256Average Product, 258

CHECKPOINT 10.2 260

10.3 Short-Run Cost 261Total Cost, 261Marginal Cost, 262

Average Cost, 263Why the Average Total Cost Curve

Is U-Shaped, 265Cost Curves and Product Curves, 266Shifts in the Cost Curves, 266

CHECKPOINT 10.3 268

10.4 Long-Run Cost 269Plant Size and Cost, 269The Long-Run Average Cost Curve, 270

CHECKPOINT 10.4 272

CHAPTER SUMMARY 273CHAPTER CHECKPOINT 274

EYE on YOUR LIFEYour Average and Marginal Grades, 259

EYE on RETAILERS COSTSWhich Store Has the Lower Costs: Wal-Mart

or 7Eleven? 271


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xviii CONTENTS

CHAPTER 11Perfect Competition 277CHAPTER CHECKLIST 277

Market Types 278Perfect Competition, 278Other Market Types, 278

11.1 A Firms Profit-Maximizing Choices 279Price Taker, 279Revenue Concepts, 279Profit-Maximizing Output, 280Marginal Analysis and the Supply Decision, 282Temporary Shutdown Decision, 283The Firms Short-Run Supply Curve, 284

CHECKPOINT 11.1 286

11.2 Output, Price, and Profit in theShort Run 287Market Supply in the Short Run, 287Short-Run Equilibrium in Normal Times, 288Short-Run Equilibrium in Good Times, 289Short-Run Equilibrium in Bad Times, 290

CHECKPOINT 11.2 291

11.3 Output, Price, and Profit in the Long Run 292Entry and Exit, 293The Effects of Exit, 294

Change in Demand, 295Technological Change, 295Is Perfect Competition Efficient? 298Is Perfect Competition Fair? 299

CHECKPOINT 11.3 300

CHAPTER SUMMARY 301


EYE on the AUTO INDUSTRYWhy Did GM Fail? 296

EYE on YOUR LIFE

The Perfect Competition that You Encounter, 299

CHAPTER 12Monopoly 305CHAPTER CHECKLIST 305

12.1 Monopoly and How it Arises 306How Monopoly Arises, 306Monopoly Price-Setting Strategies, 308

CHECKPOINT 12.1 309

12.2 Single-Price Monopoly 310Price and Marginal Revenue, 310Marginal Revenue and Elasticity, 311Output and Price Decision, 312

CHECKPOINT 12.2 314

12.3 Monopoly and Competition Compared 315Output and Price, 315Is Monopoly Efficient? 316Is Monopoly Fair? 317Rent Seeking, 317Create a Monopoly by Rent Seeking, 318Rent-Seeking Equilibrium, 318

CHECKPOINT 12.3 319

12.4 Price Discrimination 320Price Discrimination and Consumer

Surplus, 320Profiting by Price Discriminating, 321Perfect Price Discrimination, 322Price Discrimination and Efficiency, 324

CHECKPOINT 12.4 325

12.5 Monopoly Regulation 326Efficient Regulation of a Natural

Monopoly, 326Second-Best Regulation of a Natural

Monopoly, 327

CHECKPOINT 12.5 332

CHAPTER SUMMARY 333


EYE on the U.S. ECONOMYAirline Price Discrimination, 324

EYE on MICROSOFTAre Microsofts Prices Too High? 329

EYE on YOUR LIFEMonopoly in Your Everyday Life, 331

CHAPTER 13Monopolistic Competitionand Oligopoly 337CHAPTER CHECKLIST 337

13.1 What Is Monopolistic Competition? 338Large Number of Firms, 338Product Differentiation, 338Competing on Quality, Price,

and Marketing, 338


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CONTENTS xix

Entry and Exit, 339Identifying Monopolistic Competition, 339Output and Price in Monopolistic Competition, 341The Firms Profit-Maximizing Decision, 341

Long Run: Zero Economic Profit, 342Monopolistic Competition and PerfectCompetition, 343

CHECKPOINT 13.1 344

13.2 Product Development and Marketing 345Innovation and Product Development, 345Marketing, 346

CHECKPOINT 13.2 349

13.3 Oligopoly 350Collusion, 350Duopoly in Airplanes, 351

The Duopolists Dilemma, 352CHECKPOINT 13.3 354

13.4 Game Theory 355What Is a Game? 355The Prisoners Dilemma, 355

The Duopolists Dilemma, 357Advertising and Research Games

in Oligopoly, 358Repeated Games, 360

Is Oligopoly Efficient? 361CHECKPOINT 13.4 362

CHAPTER SUMMARY 363


EYE on the U.S. ECONOMYExamples of Monopolistic Competition, 340

EYE on CELL PHONESWhich Cell Phone? 346

EYE on YOUR LIFESome Selling Costs You Pay, 348

EYE on YOUR LIFEA Game You Might Play, 360

EYE on the CHIPS DUOPOLYAre Two Computer Chip-Makers Too Few? 361

PA RT 4 M ON IT OR IN G T HE MA CR OE CO NO MY

CHAPTER 14

GDP: A Measure of TotalProduction and Income 367CHAPTER CHECKLIST 367

14.1 GDP, Income, and Expenditure 368GDP Defined, 368Circular Flows in the U.S. Economy, 369Expenditure Equals Income, 370

CHECKPOINT 14.1 372

14.2 Measuring U.S. GDP 373

The Expenditure Approach, 373The Income Approach, 375GDP and Related Measures of Production

and Income, 377Real GDP and Nominal GDP, 378Calculating Real GDP, 378Using the Real GDP Numbers, 379

CHECKPOINT 14.2 380

14.3 The Uses and Limitations of Real GDP 381The Standard of Living Over Time, 381Tracking the Course of the Business Cycle, 382

The Standard of Living Among Countries, 384Goods and Services Omitted from GDP, 385

Other Influences on the Standard of Living, 386CHECKPOINT 14.3 388

CHAPTER SUMMARY 389


Appendix: Measuring Real GDP 393The Problem with Base-Year Prices, 393Value Production in the Prices of Adjacent

Years, 393

APPENDIX CHECKPOINT 396

EYE on the U.S. ECONOMYIs a Computer Program an Intermediate Goodor a Final Good? 374

EYE on the BOOMS AND BUSTSHow Do We Track the Booms and Busts of Our

Economy, 384

EYE on YOUR LIFEMaking GDP Personal, 386

EYE on the GLOBAL ECONOMYWhich Country Has the Highest Standard

of Living? 387


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xx CONTENTS

CHAPTER 15Jobs and Unemployment 397CHAPTER CHECKLIST 397

15.1 Labor Market Indicators 398Current Population Survey, 398Population Survey Criteria, 398Two Main Labor Market Indicators, 399Alternative Measures of

Unemployment, 400

CHECKPOINT 15.1 402

15.2 Labor Market Trendsand Fluctuations 403Unemployment Rate, 403

The Participation Rate, 404Alternative Measuresof Unemployment, 406

A Closer Look at Part-TimeEmployment, 407

CHECKPOINT 15.2 408

15.3 Unemployment andFull Employment 409Frictional Unemployment, 409Structural Unemployment, 409Cyclical Unemployment, 410

Natural Unemployment, 410Unemployment and Real GDP, 411

CHECKPOINT 15.3 414

CHAPTER SUMMARY 415


EYE on the U.S. ECONOMYThe Current Population Survey, 401

EYE on the GLOBAL ECONOMYUnemployment Around

the World, 404 EYE on the GLOBAL ECONOMYWomen in the Labor Force, 405

EYE on the UNEMPLOYEDHow Long Does It Take to Find a Job? 410

EYE on YOUR LIFEYour Labor Market Status

and Activity, 412

CHAPTER 16The CPI and the Costof Living 419

CHAPTER CHECKLIST 419

16.1 The Consumer Price Index 420Reading the CPI Numbers, 420Constructing the CPI, 420The CPI Market Basket, 420The Monthly Price Survey, 421Calculating the CPI, 422Measuring Inflation and Deflation, 423

CHECKPOINT 16.1 425

16.2 The CPI and Other Price LevelMeasures 426

Sources of Bias in the CPI, 426The Magnitude of the Bias, 427Two Consequences of the CPI Bias, 428Alternative Measures of the Price Level

and Inflation Rate, 429

CHECKPOINT 16.2 431

16.3 Nominal and Real Values 432Dollars and Cents at Different Dates, 432Nominal and Real Values in

Macroeconomics, 433Nominal GDP and Real GDP, 433

Nominal Wage Rate and Real Wage Rate, 434Nominal Interest Rate and Real Interest Rate, 436

CHECKPOINT 16.3 438

CHAPTER SUMMARY 439


EYE on The PAST700 Years of Inflation and Deflation, 424

EYE on the U.S. ECONOMYDeflating the GDP Balloon, 433

EYE on the PASTThe Nominal and Real Wage Rates of Presidents

of the United States, 435

EYE on BOX OFFICE HITSWhich Movie Really Was the Biggest Box

Office Hit? 436

EYE on YOUR LIFEA Students CPI, 437


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CONTENTS xxi

PA RT 5 U ND ER STA ND IN G T HE M AC RO EC ON OM Y

CHAPTER 17

Potential GDP and the EconomicGrowth 443CHAPTER CHECKLIST 443

Macroeconomic Approachesand Pathways 443The Three Main Schools of Thought, 444Todays Consensus, 445The Road Ahead, 446

17.1 Potential GDP 447The Production Function, 448The Labor Market, 449

CHECKPOINT 17.1 45517.2 The Basics of Economic Growth 456

Calculating Growth Rates, 456The Magic of Sustained Growth, 457

CHECKPOINT 17.2 459

17.3 labor productivity Growth 460Labor Productivity, 460Saving and Investment in Physical Capital, 460Expansion of Human Capital and Discovery

of New Technologies, 462Combined Influences Bring Labor Productivity

Growth, 463CHECKPOINT 17.3 466

17.4 Achieving Faster Growth 467Preconditions for Economic Growth, 467Policies to Achieve Faster Growth, 468How Much Difference Can Policy Make? 469

CHECKPOINT 17.4 470

CHAPTER SUMMARY 471


EYE on the U.S. ECONOMY

The Lucas Wedge and the Okun Gap, 446 EYE on the GLOBAL ECONOMYPotential GDP in the United States and European

Union, 447

EYE on U.S. POTENTIAL GDPWhy Do American Earn More and Produce

More Than Europeans? 454

EYE on the GLOBAL ECONOMYWhy Are Some Nations Rich and Others Poor? 458

EYE on YOUR LIFEHow You Influence and Are Influenced by Economic

Growth, 465

CHAPTER 18Money and the MonetarySystem 475CHAPTER CHECKLIST 475

18.1 What Is Money? 476Definition of Money, 476The Functions of Money, 476Money Today, 478

Official Measures of Money: M1 and M2, 478Checks, Credit Cards, Debit Cards, and E-Checks, 479An Embryonic New Money: E-Cash, 480

CHECKPOINT 18.1 481

18.2 The Banking System 482Commercial Banks, 482Thrift Institutions, 485Money Market Funds, 485

CHECKPOINT 18.2 486

18.3 The Federal Reserve System 487The Structure of the Federal Reserve, 487

The Feds Policy Tools, 488How the Feds Policy Tools Work, 489

CHECKPOINT 18.3 490

18.4 Regulating the Quantity of Money 491Creating Deposits by Making Loans, 491How Open Market Operations Change

the Monetary Base, 493The Multiplier Effect of an Open Market Operation, 496The Money Multiplier, 497

CHECKPOINT 18.4 500

CHAPTER SUMMARY 501


EYE on the PASTThe Invention of Banking, 483

EYE on the U.S. ECONOMYCommercial Banks Under Stress in the Financial

Crisis, 485

EYE on YOUR LIFEMoney and Your Role in Its Creation, 491


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xxii CONTENTS

EYE on CREATING MONEYHow Does the Fed Create Money and Regulate

Its Quantity? 498

CHAPTER 19Aggregate Supply and AggregateDemand 505CHAPTER CHECKLIST 505

19.1 Aggregate Supply 506Aggregate Supply Basics, 506Changes in Aggregate Supply, 509

CHECKPOINT 19.1 511

19.2 Aggregate Demand 512

Aggregate Demand Basics, 512Changes in Aggregate Demand, 514The Aggregate Demand Multiplier, 516

CHECKPOINT 19.2 517

19.3 Explaining Economic Trendsand Fluctuations 518Macroeconomic Equilibrium, 518Three Types of Macroeconomic Equilibrium, 519Economic Growth and Inflation Trends, 520The Business Cycle, 521Inflation Cycles, 522Deflation and the Great Depression, 524

CHECKPOINT 19.3 526

CHAPTER SUMMARY 527


EYE on the U.S. ECONOMYU.S. Economic Growth, Inflation, and the Business

Cycle 502

EYE on YOUR LIFEUsing theAS-AD Model 524

EYE on the BUSINESS CYCLE

Why Did the U.S. Economy Go into Recessionin 2008? 525

CHAPTER 20Fiscal Policy and MonetaryPolicy 531CHAPTER CHECKLIST 531

20.1 The Federal Budget and Fiscal Policy 532The Federal Budget, 532

Discretionary Fiscal Policy: Demand-Side Effects, 535Discretionary Fiscal Policy: Supply-Side Effects, 537Limitations of Discretionary Fiscal Policy, 539Automatic Fiscal Policy, 540

Cyclical and Structural Budget Balances, 540Schools of Thought and Cracks in TodaysConsensus, 541

CHECKPOINT 20.1 543

20.2 The Federal Reserve and MonetaryPolicy 544The Monetary Policy Process, 544The Federal Funds Rate Target, 545The Ripple Effects of the Feds Actions, 546Monetary Stabilization in the ASAD Model, 548The Fed Eases to Fight Recession, 548Limitations of Monetary Stabilization Policy, 551

CHECKPOINT 20.2 552

CHAPTER SUMMARY 553


EYE on the PASTFederal Revenues, Outlays, Deficits,

and Debt, 534

EYE on the U.S. ECONOMYA Social Security and Medicare Time Bomb, 539

EYE on the U.S. ECONOMYThe U.S. Structural and Cyclical Budget

Balances, 541

EYE on the FISCAL STIMULUSCan Fiscal Stimulus End a Recession? 542

EYE on THE FED IN A CRISISDid the Fed Save Us From Another Great

Depression? 550

EYE on YOUR LIFEFiscal and Monetary Policy and How They

Affect You, 551

Glossary G-1Index I-1Credits C-1


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xxiii

Preface

Students know that throughout their lives they will make

economic decisions and be influenced by economic forces.

They want to understand the economic principles that can help

them navigate these forces and guide their decisions. Essential

Foundations of Economics is our attempt to satisfy this want.The response to our earlier editions from hundreds of

colleagues across the United States and throughout the world

tells us that most of you agree with our view that to achieve its goals, the princi-

ples course must do four things well. It must

Motivate with compelling issues and questions Focus on core ideas Steer a path between an overload of detail and too much left unsaid Encourage and aid learning by doing

The Foundations icon with its four blocks (on the cover and throughout the

book) symbolizes this four-point approach that has guided all our choices in writ-

ing this text and creating its comprehensive teaching and learning supplements.

WHATS NEW IN THE SIXTH EDITION

The extraordinary events in the U.S. and global economies provide a rich displayof economic forces in action through which students can be motivated todiscover the economic way of thinking. The global financial crisis, slump, andfaltering recovery; ongoing tensions that result from globalization and interna-tional outsourcing; the continued spectacular expansion of China and India inthe information-age economy; enhanced concern about climate change;

relentless pressure on the federal budget from the demands of an aging popula-tion and increased defense and homeland security expenditures; the dilemmaposed by slow recovery and rising government debt; and the ever-growingfederal budget deficit and national debt are just a few of these interest-arousingevents. All of them feature at the appropriate points in our new edition, and thetext and examples are all thoroughly updated to reflect the most recentlyavailable data and events.


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Every chapter contains many small changes, all designed to enhance clarityand currency. We have also made a few carefully selected major changes that wedescribe below.

New FeaturesWe have simplified the chapter openers to grab student attention and provideinstant focus for the chapter. Each chapter opens with a question about a centralissue that the chapter addresses and is illustrated with a carefully selected photo-graph. An Eye Onbox returns to and discusses the question and an end-of-chapterproblem, that is also in the MyEconLab Homework and Test Manager, makes theissue available for assignment with automatic grading. This feature enables thestudent to get the point of the chapter quickly; ties the chapter together; and en-ables the instructor to focus on a core issue in class and for practice.

The Chapter Checkpoint (the last three pages of each chapter) has been thor-oughly revised. The first page contains problems and applications for the stu-dent to work, which are replicated in the MyEconLab Study Plan. The secondpage contains problems and applications for the instructor to assign for home-work, quiz, or test. Many of these problems and applications are new to thesixth edtion and include mini case studies from recent news stories. The thirdpage contains a short multiple choice quiz. This quiz, also available inMyEconLab for student practice, hits the high points of the chapter and enablesstudents to test themselves on the types of questions they are likely to encounteron tests and exams.

The Checkpoints at the end of each major section of a chapter have beenreorganized to separate practice with basic analysis and In the News applica-tions. Worked solutions are provided for both types of questions.

Major Content Changes in Introductory ChaptersYoure in school! Did you make the right decision? Who makes the iPhone? Iswind power free? Why did the price of coffee soar in 2010 and 2011? These arethe questions that motivate the four introductory chapters.

We reworked Chapter 1 to strengthen the explanation and illustration of theeconomic way of thinking by placing the student center stage and focusing onthe decision to remain in school or get a full-time job. Our goal is to engage thestudent from the outset of the course, grab attention, and show the relevance ofeconomics and its place in everyday life. We also revised and improved ourexplanation of the scientific method in economics.

Chapter 3 has a more gradual and fully illustrated explanation of the mutualgains from trade arising from comparative advantage and a new Eye Onbox on

the power of specialization and trade through the classic story of the productionof the pencil.

Major Content Changes in Micro Chapters (Parts 2 and 3)

What do you do when the price of gasoline rises? Should price gouging beillegal? Can the President repeal the laws of supply and demand? Who winsand who loses from globalization? How can we limit climate change? Doeshealth care need fixing? Which store has the lower costs: Wal-Mart or 7-Eleven?Why did GM fail? Are Microsofts prices too high? Which cell phone? Are two

xxiv PREFACE


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PREFACE xxv

computer-chip makers two too few? These are the motivating questions andfeatures of Eye Onboxes and end-of chapter problems in the 9 micro chapters.

Overall, these chapters have been well-received and positively reviewed, sofor the most part we have limited our changes to refinements and updating data

and examples. Beyond these many smaller innovations, we have made twolarger structural changes.The first of these is a reorganization of the chapters that deal with ex-

ternalties, public goods, and common resources. In the fifth edition, we cov-ered public goods and positive externalities on one chapter and negativeexternalities and common resources in another. In the sixth edition, we havereverted to our earlier organization of this material. Chapter 9 explains alltypes of externalities. It explains negative externalities, illustrated withpollution, and positive externalities, illustrated with knowledge (educationand research). A new Eye On features Caroline Hoxbys research on charterschools and vouchers. This chapter also explains health-care markets andpublic health externalities. The U.S. health-care market is compared with those

in other countries and Laurence Kotlikoffs voucher-based Medicare Part Cfor All is described.

Major Content Changes in Macro Chapters (Parts 4 and 5)

The macroeconomic events and debates triggered by the 2007 global financialcrisis, the 20082009 recession, the stubbornly slow recovery, and the headwindsof the European debt problems of 2011 permeate the macro chapters, all of whichhave been radically updated and revised. Policy features at every possible oppor-tunity throughout these chapters.

How do we track our economys booms and busts? How long does ittake to find a job? Which movie really was the biggest box office hit? Why do

Americans earn more and produce more than Europeans? Why are somenations rich and others poor? How does the Fed create money and regulateits quantity? Why did the U.S. economy go into recession in 2008? Canfiscal stimulus end a recession? Did the Fed save us from another GreatDepression? These are the motivating questions and features of Eye Onboxesand end-of-chapter problems in the 7 macro chapters.

Our macro coverage, like our micro, has been generally well-received, soagain we have limited most of our revision to refining explanations and ensuringthat our coverage is thoroughly up-to-date.

Beyond this careful updating and fine-tuning, we have made five more sub-stantial change in the macro chapters. First, in Chapter 17 Potential GDP andEconomic Growth, we have thoroughly revised the section on labor productiv-

ity growth. We have built the explanation of the effects on labor productivityaround the productivity curvethe relationship between real GDP per hour oflabor and capital per hour of labor. This change makes our treatment more main-stream and less reliant on the preceding chapter and potential GDP. It also makesthe contrast between the effects of capital accumulation and technological changemore vivid.

Second, in Chapter 18 Money and the Monetary System, we include adescription of QE2 and operation twist.

Third, in Chapter 19 Aggregate Supply and Aggregate Demand, we haverevised and developed a more graphic application section that shows how the


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xxvi PREFACE

AS-AD model explains economic growth, inflation, and the business cycle. Thischapter also has a new explanation of demand-pull and cost-push inflationcycles. These applications and exercises using theAS-AD model provide addi-tional practice in working with the model and show its relevance to the U.S.

economy today.Fourth, in Chapter 20 Fiscal Policy and Monetary Policy, we have provideda new section that explains the distinction between a structural deficit and acyclical deficit.

THE FOUNDATIONS VISION

Focus on Core Concepts

Each chapter of Foundations concentrates on a manageable number of main ideas(most commonly three or four) and reinforces each idea several times throughout

the chapter. This patient, confidence-building approach guides students throughunfamiliar terrain and helps them to focus their efforts on the most importanttools and concepts of our discipline.

Many Learning Tools for Many Learning Styles

Foundations integrated print and electronic package builds on the basic fact thatstudents have a variety of learning styles. In MyEconLab, students have a power-ful tool at their fingertips: They can complete all Checkpoint problems online andget instant feedback, work interactive graphs, assess their skills by takingPractice Tests, and receive a personalized Study Plan, and step-by-by helpthrough the feature called Help Me Solve This.

Diagrams That Tell the Whole Story

We developed the style of our diagrams with extensive feedback from facultyfocus group participants and student reviewers. All of our figures make consistentuse of color to show the direction of shifts and contain detailed, numberedcaptions designed to direct students attention step-by-step through the action.Because beginning students of economics are often apprehensive about workingwith graphs, we have made a special effort to present material in as many asthree wayswith graphs, words, and tablesin the same figure. In an innova-tion that seems necessary, but is to our knowledge unmatched, nearly all of theinformation supporting a figure appears on the same page as the figure itself.

No more flipping pages back and forth!

Real-World Connections That Bring Theory to Life

Students learn best when they can see the purpose of what they are studying, ap-ply it to illuminate the world around them, and use it in their lives.

Eye Onboxes offer fresh new examples to help students see that economics iseverywhere. Current and recent events appear in Eye On the U.S. Economyboxes;we place current U.S. economic events in global and historical perspectives inour Eye on the Global Economy and Eye on the Pastboxes; and we show howstudents can use economics in day-to-day decisions in Eye On Your Lifeboxes.


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PREFACE xxvii

The Eye Onboxes that build off of the chapter-opening question help stu-dents see the economics behind key issues facing our world and highlight amajor aspect of the chapters story.

ORGANIZATION

We have organized the sequence of material and chapters in what we think is themost natural order in which to cover the material. But we recognize that there arealternative views on the best order. We have kept this fact and the need for flexi-bility firmly in mind throughout the text. Many alternative sequences work, andthe Flexibility Chart on p. xxxiii explains the alternative pathways through thechapters. In using the flexibility information, keep in mind that the best sequenceis the one in which we present the material. And even chapters that the flexibilitychart identifies as strictly optional are better covered than omitted.

MYECONLAB

MyEconLab has been designed and refined with a single purpose in mind: tocreate those moments of understanding that transform the difficult into the clearand obvious. With comprehensive homework, quiz, test, and tutorial options,instructors can manage all their assessment needs in one program.

All of the Checkpoint and Chapter Checkpoint Problems and Applicationsare assignable and automatically graded in MyEconLab.

Extra problems and applications, including algorithmic, draw-graph,and numerical exercises are available for student practice or instructorassignment.

Problems and applications that use real-time data continuously update.

Test Item File questions are available for assignment as homework. Custom Exercise Builder gives instructors the flexibility of creating their own

problems for assignment. Gradebook records each students performance and time spent on the Tests

and Study Plan and generates reports by student or by chapter.

Real-Time Data The real-time data problems are new. These problems load thelatest available data from FRED, a comprehensive up-to-date data set maintainedby the Federal Reserve Bank of St Louis. The questions are graded with feedbackin exactly the same way as those based on static data.

Experiments in MyEconLab Experiments are a fun and engaging way to pro-mote active learning and mastery of important economic concepts. PearsonsExperiments program is flexible and easy for instructors and students to use.

Single-player experiments allow your students to play against virtual playersfrom anywhere at anytime so long as they have an internet connection.

Multiplayer experiments allow you to assign and manage a real-time experi-ment with your class.

Pre and post-questions for each experiment are available for assignment inMyEconLab.

For a complete list of available experiments, visit www.myeconlab.com

MyEconLab


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xxviii PREFACE

Economics in the News Economics in the News is a turn-key solution tobringing daily news into the classroom. Updated daily during the academic year,the authors upload two relevant articles (one micro, one macro) and provide dis-cussion questions.

Videos A comprehensive suite of ABC news videos, which address current topicssuch as education, energy, Federal Reserve policy, and business cycles, is availablefor classroom use. Video-specific exercises are available for instructor assignment.

AACSB and Learning Outcomes All end-of-chapter and Test Item File ques-tions are tagged in two ways: to AACSB standards and to discipline-specificLearning Outcomes. These two separate tagging systems allow professors tobuild assessments around desired departmental and course outcomes and trackresults in MyEconLabs gradebook.

We are the authors of the MyEconLab content for Essential Foundations ofEconomics and have worked hard to ensure that it is tightly integrated with the

books content and vision. For more information, visit the online demonstrationat www.myeconlab.com.

MyEconLab Also Includes

Enhanced Pearson eText, available within the online course materials andoffline via an iPad app, allows instructors and students to highlight, book-mark, and take notes.

Advanced Communication Tools enable students and instructors communi-cation through email, discussion board, chat, and ClassLive.

Customization options provide new and enhanced ways to share documents,add content, and rename menu items.

Prebuilt courses offer a turn-key way for instructors to create a course that

includes pre-built assignments distributed by chapter. Temporary Access for students who are awaiting financial aid provides aseventeen-day grace period of temporary access.

One Place for students to access all their MyLab Courses. Students andinstructors can register, create, and access all of their courses, regardless ofdiscipline, from one convenient online location: www.pearsonmylab.com.

SUPPORT MATERIALS FOR INSTRUCTORS AND STUDENTS

Essential Foundations of Economics is accompanied by the most comprehensive set ofteaching and learning tools ever assembled. Each component of our package is or-ganized by Checkpoint topic for a tight, seamless integration with both the textbookand the other components. In addition to authoring the MyEconLab and PowerPointcontent, we have helped in the reviewing and revising of the Study Guide, SolutionsManual, Instructors Manual, and Test Item Files to ensure that every element of thepackage achieves the consistency that students and teachers need.

Study Guide

Mark Rush of the University of Florida has prepared the Study Guide, which isavailable in both print and electronic formats in MyEconLab. It provides anexpanded Chapter Checklist that enables the student to break the learning tasks


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PREFACE xxix

down into smaller, bite-sized pieces; self-test materials; and additional practiceproblems. The Study Guide has been carefully coordinated with the text,MyEconLab, and the Test Item Files.

Solutions Manual

The Solutions Manual, written by Mark Rush, and checked for accuracy byJeannie Gillmore, contains the solutions to all the Checkpoint Practice Problemsand Chapter Checkpoint Problems and Applications. It is available for downloadin Word and PDF formats.

Instructors Manual

The Instructors Manual, written by Luke Armstrong and edited by Mark Rush,contains chapter outlines and road maps, additional exercises with solutions, acomprehensive Chapter Lecture resource, and a virtual encyclopedia of sugges-

tions on how to enrich class presentation and use class time efficiently. Both themicro and macro portions have been updated to reflect changes in the main textas well as infused with a fresh and intuitive approach to teaching this course. It isavailable for download in Word and PDF formats.

Three Test Item Files and TestGen

More than 7,000 multiple-choice, numerical, fill-in-the-blank, short answer, essay,and integrative questions make up the three Test Item Files that supportEssentials Foundations of Economics. Mark Rush reviewed and edited questionsfrom four dedicated principles instructors to form one of the most comprehen-sive testing systems on the market. Our microeconomics authors are Carol Dole(Jacksonville University); Luke Armstrong (Lee College); and Fola Odebunmi(Cypress College). Our macroeconomics questions were written by Carol Doleand Homer Guevara, Jr. (Northwest Vista College).The entire set of questions isavailable for download in Word, PDF, and TestGen formats.

All three Test Item Files are available in test generator software (TestGen withQuizMaster). TestGens graphical interface enables instructors to view, edit, andadd questions; transfer questions to tests; and print different forms of tests.Instructors also have the option to reformat tests with varying fonts and styles,margins, and headers and footers, as in any word-processing document. Searchand sort features let the instructor quickly locate questions and arrange them in apreferred order. QuizMaster, working with your schools computer network,automatically grades the exams, stores the results on disk, and allows the instructorto view and print a variety of reports.

PowerPoint Resources

We have created the PowerPoint resources based on our 20 years of experienceusing this tool in our own classrooms. Six sets of PowerPoint presentations areavailable:

Lecture notes with full-color, animated figures, and tables from the textbook Figures and tables from the textbook, animated with step-by-step walk-

through for instructors to use in their own personal slides. Eye On features


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xxx PREFACExxx PREFACE

Checkpoint Practice Problems and solutions Alternative lecture notes with full-color, animated figures and tables that use

examples different from those in the textbook Clicker-enabled slides for your Personal Response System. The slides consist

of 10 multiple choice questions from the Study Guide for each chapter. Youcan use these in class to encourage active learning.

Instructors Resource Disk

This disk contains the Instructors Manual, Solutions Manual, and Test Item Filesin Word and PDF formats. It also contains the Computerized Test Item Files (witha TestGen program installer) and Powerpoint resources. It is compatible withboth Windows and Macintosh operating systems.

For your convenience, all instructor resources are also available online viaour centralized supplements Web site, the Instructor Resource Center (www.pearsonhighered.com/irc). For access or more information, contact your localPearson representative or request access online at the Instructor Resource Center.

ACKNOWLEDGMENTS

Working on a project such as this one generates many debts that can never be re-paid. But they can be acknowledged, and it is a special pleasure to be able to doso here and to express our heartfelt thanks to each and every one of the followinglong list, without whose contributions we could not have produced Foundations.

Mark Rush again coordinated, managed, and contributed to our Study Guide,Solutions Manual, Instructors Manual, and Test Item Files. He assembled, polished,wrote, and rewrote these materials to ensure their close consistency with the text. Heand we were in constant contact as all the elements of our text and package came

together. Mark also made many valuable suggestions for improving the text and theCheckpoint Problems. His contribution went well beyond that of a reviewer, and hiseffervescent sense of humor kept us all in good spirits along the way.

Working closely with Mark, Luke Armstrong wrote content for theInstructors Manual. Carol Dole, Luke Armstrong, Fola Odebunmi and HomerGuevara, Jr. authored new questions for the Test Item Files.

The ideas that ultimately became Foundationsbegan to form over dinner at theAndover Inn in Andover, Massachusetts, with Denise Clinton and Sylvia Mallory.We gratefully acknowledge Sylvias role not only at the birth of this project but alsoin managing its initial development team. Denise has been our ongoing inspirationfor more than 10 years. She is the most knowledgeable economics editor in the busi-ness, and we are privileged to have the benefit of her enormous experience.

The success of Foundations owes much to its outstanding Sponsoring Editor,Adrienne DAmbrosio. Adriennes acute intelligence and sensitive understand-ing of the market have helped sharpen our vision of this text and package. Hervalue-added on this project is huge. It has been, and we hope it will for manyfuture editions remain, a joy to work with her.

Sarah Dumouchelle, Project Manager, and Elissa Senra-Sargent, EditorialAssistant, ensured that we were provided with outstanding and timely reviewsand gave our draft chapters a careful and helpful read and edit.

Jonathan Boylan created the new impressive cover design and converted theraw ideas of our brainstorms into an outstandingly designed text.


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PREFACE xxxi

Susan Schoenberg, Media Director, Denise Clinton, Media Publisher, MelissaHonig, Senior Media Producer, and Noel Lotz, MyEconLab Content Lead haveset a new standard for online learning and teaching resources. Building on thepioneering work of Michelle Neil, Susan worked creatively to improve our tech-

nology systems. Melissa managed the building of MyEconLab, and Noel pro-vided reviews of the content. They have all been sources of high energy, goodsense, and level-headed advice and quickly found creative solutions to all ourtechnology problems.

Nancy Freihofer, our outstanding, ever calm, Project Manager, worked witha talented team at Integra, Project Editor, Heather Johnson, and designer, art co-ordinator, and typesetter. Our copy editor, Catherine Baum, gave our work athorough review and helpful polish, and our proofreader ensured the mosterror-free text we have yet produced.

Our Executive Marketing Manager, Lori DeShazo, has been a constant sourceof good judgment and sound advice on content and design issues, ranging overthe entire package from text to print and electronic supplements. Dave Theisen

reviewed our previous edition and gave excellent advice (much of which we havetaken) on areas that needed adjusting to achieve the clarity that we seek.Richard Parkin, our technical illustrator, created the figures in the text, the

dynamic figures in the eText, and the animated figures in the PowerPoint pre-sentations and contributed many ideas to improve the clarity of our illustrations.Laurel Davies provided painstakingly careful work on MyEconLab questionsand acted as one of its accuracy checkers.

Jeannie Gillmore, our personal assistant, worked closely with us in creatingMyEconLab exercises and guided solutions.

Finally, our reviewers, whose names appear on the following pages, havemade an enormous contribution to this text and MyEconLab resources. Onceagain we find ourselves using superlatives, but they are called for. In the manytexts that weve written, weve not seen reviewing of the quality that we enjoyedon this revision. It has been a pleasure (if at times a challenge) to respond con-structively to their many excellent suggestions.

Robin BadeMichael ParkinLondon, Ontario, [email protected]@uwo.ca


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PREFACE xxxiii

Chapter 5

Elasticity

Chapter 6

Efficiency and

Equity

Chapter 1

Getting Started

Chapter 2

The U.S. and Global

Economies

Chapter 3

The Economic

Problem

Chapter 4

Demand and Supply

Chapter 14

GDP: A Measure

of Total Production

Chapter 15

Jobs and

Unemployment

Chapter 16

The CPI and the

Cost of Living

Chapter 17

Potential GDP and

Economic Growth

Chapter 18

Money and the

Monetary System

Chapter 20

Fiscal Policy and

Monetary Policy

Chapter 19

Aggregate Supply and

Aggregate Demand

Chapter 10

Production and

Costs

Start here ... then jump to

any of these

and jump to any of these after

doing the prerequisites indicated

Chapter 8

Global Markets

in Action

Chapter 9

Externalities: Pollution,

Education, and Health Care

Chapter 7

Government Actions

in Markets

Chapter 12

Monopoly

Chapter 13

Monopolistic Competition

and Oligopoly

Chapter 11

Perfect Competition

Flexibility

ESSENTIAL FOUNDATIONS OF ECONOMICS: FLEXIBILITY CHART


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Reviewers

Alfredo A. Romero Aguirre, North

Carolina A&T State UniversitySeemi Ahmad, Dutchess Community

CollegeWilliam Aldridge, Shelton State

Community CollegeRashid B. Al-Hmoud, Texas Tech

UniversityNeil Alper, Northeastern UniversityNejat Anbarci, Deakin UniversityJ.J. Arias, Georgia College & State

UniversityLuke A. Armstrong, Lee CollegeLeland Ash, Skagit Valley College

Ali Ataiifar, Delaware CountyCommunity CollegeJohn Baffoe-Bonnie, Pennsylvania State

University, Delaware CountyCampus

A. Paul Ballantyne, University ofColorado

Tyra D. Barrett, Pellissippi StateCommunity College

Sue Bartlett, University of South FloridaKlaus Becker, Texas Tech UniversityClive Belfield, Queens College, City

University of New YorkWilliam K. Bellinger, Dickinson CollegeJohn Bethune, Barton CollegeGautam Bhattacharya, University

of KansasGerald W. Bialka, University of North

FloridaDavid Bivin, Indiana University

Purdue University at IndianapolisGeoffrey Black, Boise State UniversityCarey Anne Borkoski, Arundel

Community CollegeJurgen Brauer, Augusta State UniversityGreg Brock, Georgia Southern

University

Barbara Brogan, Northern VirginiaCommunity College

Bruce C. Brown, California StatePolytechnic University, Pomona

Christopher Brown, Arkansas StateUniversity

James O. Brown, Delta State UniversityBrian Buckley, Clemson UniversityDonald Bumpass, Sam Houston State

UniversitySeewoonundun Bunjun, East

Stroudsburg University

Nancy Burnett, University of Wisconsin

at OshkoshJames L. Butkiewicz, University of

DelawareBarbara Caldwell, Saint Leo UniversityBruce Caldwell, University of North

Carolina, GreensboroJoseph Calhoun, Florida State

UniversityRobert Carlsson, University of South

CarolinaShawn Carter, Jacksonville State

UniversityRegina Cassady, Valencia Community

CollegeJack Chambless, Valencia CommunityCollege

Joni Charles, Southwest Texas StateUniversity

Anoshua Chaudhuri, San FranciscoState University

Robert Cherry, Brooklyn CollegeChi-Young Choi, University of New

HampshirePaul Cichello, Xavier UniversityQuentin Ciolfi, Brevard Community

CollegeVictor V. Claar, Henderson State

UniversityJim Cobbe, Florida State UniversityJohn Cochran, University of ChicagoMike Cohick, Collin County

Community CollegeLudovic Comeau, De Paul UniversityCarol Conrad, Cerro Coso Community

CollegeChristopher Cornell, Vassar CollegeRichard Cornwall, University of

California, DavisKevin Cotter, Wayne State UniversityErik Craft, University of Richmond

Tom Creahan, Morehead StateUniversity

Elizabeth Crowell, University ofMichigan at Dearborn

Susan Dadres, Southern MethodistUniversity

David Davenport, McLennanCommunity College

Troy Davig, College of William andMary

Jeffrey Davis, ITT Technical Institute(Utah)

Lewis Davis, Union College

Dennis Debrecht, Carroll CollegeAl DeCooke, Broward Community

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San AntonioVernon J. Dobis, Minnesota State

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UniversityDavid Eaton, Murray State UniversityKevin J. Egan, University of ToledoHarold W. Elder, University of AlabamaHarry Ellis, University of North TexasStephen Ellis, North Central Texas

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University

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Community CollegeJulie Gallaway, Southwest Missouri

State UniversityByron Gangnes, University of HawaiiGay Garesch, Glendale Community

CollegeNeil Garston, California State

University, Los Angeles

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Lisa Geib-Gunderson, University ofMaryland

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Getting Started

1

1

Youre in school!

Did you make the right decision?

CHAPTER CHECKLISTWhen you have completed your study of this chapter,you will be able to

1 Define economics and explain the kinds of questions thateconomists try to answer.

2 Explain the ideas that define the economic way of thinking.


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2 Part 1 INTRODUCTION

1.1 DEFINITION AND QUESTIONS

We all want more than we can get. We want good health and long lives. We want

spacious and comfortable homes. We want running shoes and jet skis. We wantthe time to enjoy our favorite sports, video games, novels, music, and movies; totravel to exotic places; and just to hang out with friends. Human wants exceed theresources available to satisfy them, and this fact is the source of all economic ques-tions and problems.

Scarcity

Our inability to satisfy all our wants is called scarcity. The ability of each of us tosatisfy our wants is limited by the time we have, the incomes we earn, and theprices we pay for the things we buy. These limits mean that everyone has unsat-isfied wants. The ability of all of us as a society to satisfy our wants is limited bythe productive resources that exist. These resources include the gifts of nature, our

labor and ingenuity, and the tools and equipment that we have made.Everyone, poor and rich alike, faces scarcity. A student wants Beyonces latest

album and a paperback but has only $10.00 in his pocket. He faces scarcity. BradPitt wants to spend a week in New Orleans discussing plans for his new eco-friendly housing and he also wants to spend the week promoting his new movie.He faces scarcity. The U.S. government wants to increase defense spending andcut taxes. It faces scarcity. An entire society wants improved health care, anInternet connection in every classroom, an ambitious space exploration program,clean lakes and rivers, and so on. Society faces scarcity.

Faced with scarcity, we must make choices. We must choose among the avail-able alternatives. The student must choose the album or the paperback. Brad Pittmust choose New Orleans or promoting his new movie. The government must

choose defense or tax cuts. And society must choose among health care, comput-ers, space exploration, the environment, and so on. Even parrots face scarcity!

Economics Defined

Economics is the social science that studies the choices that individuals, busi-nesses, governments, and entire societies make as they cope with scarcity, theincentives that influence those choices, and the arrangements that coordinate them.

The subject has two broad parts:

Microeconomics, and Macroeconomics

Microeconomics

Microeconomics is the study of the choices that individuals and businesses makeand the way these choices interact and are influenced by governments. Someexamples of microeconomic questions are: Will you buy a 3-D television or a stan-dard one? Will Nintendo sell more units of Wii if it cuts the price? Will a cut in theincome tax rate encourage people to work longer hours? Will a hike in the gas taxencourage more people to drive hybrid or smaller automobiles? Are MP3 down-loads killing CDs?

ScarcityThe condition that arises becausewants exceed the ability of resourcesto satisfy them.

EconomicsThe social science that studies thechoices that individuals, businesses,governments, and entire societiesmake as they cope with scarcity, theincentives that influence those choices,and the arrangements that coordinatethem.

MicroeconomicsThe study of the choices thatindividuals and businesses make andthe way these choices interact andare influenced by governments.

Not only do I want a crackerwe all

want a cracker!

The New Yorker Collection 1985

Frank Modell from cartoonbank.com.All Rights Reserved.


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Macroeconomics

Macroeconomics is the study of the aggregate (or total) effects on the nationaleconomy and the global economy of the choices that individuals, businesses, andgovernments make. Some examples of macroeconomic questions are: Why did

production and jobs expand slowly in the United States during 2010 and 2011?Why are incomes growing much faster in China and India than in the UnitedStates? Why are production and incomes stagnating in Japan? Why are Americansborrowing more than $2 billion a day from the rest of the world?

Two big questions provide a useful summary of the scope of economics:

How do choices end up determining what, how, andfor whom goodsand services get produced?

When do choices made in the pursuit of self-interest also promote thesocial interest?

What, How, and For Whom?

Goods and services are the objects and actions that people value and produce tosatisfy human wants. Goods are objects that satisfy wants. Running shoes andketchup are examples. Services are actions that satisfy wants. Haircuts and rockconcerts are examples. We produce a dazzling array of goods and services thatrange from necessities such as food, houses, and health care to leisure items suchas Blu-ray players and roller coaster rides.

What?

What determines the quantities of corn we grow, homes we build, and health-care

services we produce? Sixty years ago, 25 percent of Americans worked on a farm.That number has shrunk to less than 3 percent today. Over the same period, thenumber of people who produce goodsin mining, construction, and manufac-turinghas also shrunk, from 30 percent to 20 percent. The decrease in farmingand the production of goods is matched by an increase in the production of ser-vices. How will these quantities change in the future as ongoing changes in tech-nology make an ever-wider array of goods and services available to us?

How?

How are goods and services produced? In a vineyard in France, basket-carryingworkers pick the annual grape crop by hand. In a vineyard in California, a hugemachine and a few workers do the same job that a hundred grape pickers in

France do. Look around you and you will see many examples of this phenome-nonthe same job being done in different ways. In some stores, checkout clerkskey in prices. In others, they use a laser scanner. One farmer keeps track of hislivestock feeding schedules and inventories by using paper-and-pencil records,while another uses a computer. GM hires workers to weld auto bodies in some ofits plants and uses robots to do the job in others.

Why do we use machines in some cases and people in others? Do mechaniza-tion and technological change destroy more jobs than they create? Do they makeus better off or worse off?

Chapter 1 Getting Started 3

MacroeconomicsThe study of the aggregate (or total)effects on the national economy and

the global economy of the choicesthat individuals, businesses, andgovernments make.

Goods and servicesThe objects (goods) and the actions(services) that people value andproduce to satisfy human wants.

In a California vineyard a machine anda few workers do the same job as ahundred grape pickers in France.


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4 Part 1 INTRODUCTION

For Whom?

For whom are goods and services produced? The answer to this question dependson the incomes that people earn and the prices they pay for the goods and servicesthey buy. At given prices, a person who has a high income is able to buy more

goods and services than a person who has a low income. Doctors earn muchhigher incomes than do nurses and medical assistants, so doctors get more of thegoods and services produced than nurses and medical assistants get.

You probably know about many other persistent differences in incomes. Men,on average, earn more than women. Whites, on average, earn more than minorities.College graduates, on average, earn more than high school graduates. Americans,on the average, earn more than Europeans, who in turn earn more, on average, thanAsians and Africans. But there are some significant exceptions. The people of Japanand Hong Kong now earn an average income similar to that of Americans. Andthere is a lot of income inequality throughout the world.

What determines the incomes we earn? Why do doctors earn larger incomesthan nurses? Why do men earn more, on average, than women? Why do college

graduates earn more, on average, than high school graduates? Why do Americansearn more, on average, than Africans?

Economics explains how the choices that individuals, businesses, and gov-ernments make and the interactions of those choices end up det

essential foundations of economics

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