essential social media for solo-preneurs
DESCRIPTION
Monica Danna, colab; and MaryBeth Davison Smith on how to use social media to rock the airwaves and still have a life.TRANSCRIPT
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Join The Conversation^Lead
Mary Beth Davison Smith, Feldenkrais Center Of Houston, @divamover
Monica Danna, COLAB, @cosmopolitician
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hello.
Monica Danna@cosmopolitician
MaryBeth Davison Smith@divamover
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15th Century Europe
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1450Germany
Johannes GutenbergInvention of the Printing Press
Protestant Reformation
2004Harvard
Mark ZuckerbergInvention of the FacebookSocial Media Revolution
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But don’t worry.
It’s not about the tools...
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...it’s about telling YOUR story
(just follow the yellow brick road.)
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• You’re still the expert on your business
• ...and it’s still Marketing
• Pieces of the Pie:Public Relations, Advertising, Social Media
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It’s a Cocktail Party(nice to meet you.)
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Matching the Means
• How is your audience currently receiving their information?
• Traditional Media: Newspaper, TV, Books
• New Media: Email, Twitter, Facebook, Blogs
• Collaborative Media: Word of Mouth
• Provide multiple, familiar, streamlined, efficient means for them to receive your message
• Delivery method reflects upon your brand
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Engagement vs. Promotion
• The Torpedo Business Card
• Seek out audience through creative engagement
• Audience characteristics, other interests
• Provide complementary information
• Listen and Respond
• Don’t Use New Media in an Old Media stratgey
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Your Social Salesforce• Empower your supporters to
spread your message
• Content Management Systems
• RSS Feeds & Shareable Content
• Beef up your SEO
• Viral Potential
• Make it EASY for your supporters to share your message
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Why I Use Social Media
• Low level of public awareness of brand
• Subtle effects, unpopular but necessary message.
• Crummy business model.
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Tips on Managing Data• Mobile (iPhone, Blackberry, Android)
• FeedReader (Google Reader, Bloglines, Brower-based)
• Aggregator Tools (TweetDeck, HootSuite)
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LEAD IT.{don’t just join it...}
The conversation has begun.
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ConnectMonica [email protected]@gmail.com
MaryBeth Davison Smith@[email protected]
Download presentation: www.slideshare.net/IABCHouston
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Questions?