Essie Can Be Your Bestie.

Essie Cosmetics

What is Essie?

• A nail care line with multiple collections of colors and nail care products that promote stronger and healthier nails.

• $8.50

What We’re All About.

• One of the first things we notice is an individual’s nails and his or her polish. We blend fashionable with functional.

• Chipped polish never looks good or professional.

Target Audience

• Women of all ages and even men who aren’t afraid to show off their colorful side.

• We do not necessarily target younger girls or boys due to the price.

Competition

• OPI- $9.50

• China Glaze- $4.00

• Sally Hansen- $7.00

Key Performance Indicators & Our

Goal• Monitor our online analytics, online

sales, in store sales, and our product orders from all other distributors.

• Our goal we wish to accomplish is to boost absolutely every category I just mentioned by 20% & to boost brand awareness.

Digital Strategy

• Boost and revamp every aspect of our social media including our blog.

• All in all we also wish to broaden our community. Engage with our customer’s via social media more often especially with blog comments and Twitter.

• Buy ad space on twitter.

• Giving updates on our big idea.

The Big Idea

• We will be allowing customer’s to create their own custom polish online

• Contest with a $50,000 reward and more.

• must be 16 years old to win and to enter. Contestants also have to purchase it and photograph it. From there they will submit photos for us to judge.

• Contest will last several of months but the option to create your own custom color will last a year.

Our Budget

• 5 million dollars

• 3,749,500 of it will be for ad space on social media and for Google AdWords.

• 50,000 dollars will go to the winner of the contest.

• Remaining 1,250,000 will be to produce the new color created and to advertise our winner.

More Essie For Me Please

• If you want nail polish that last longer than a day, then go for Essie I promise it won’t let you down.

• “The happiest girls always have the prettiest nails.” – Tammy Taylor

• Thank you for your time, now go enjoy your Saturday and paint your nails!