Presenter: Zhang Yue . ( Jessica )

Establishing a branch of Chinese supermarket in Australia

Introduction

Issues & Recommendations

The Structure

It was established in 1993.

In the last 20 years, RRL has achieved its aim of establishing a supermarket in every Chinese capital city.

They currently employ over 80,000 passionate team members, who service over 5 million customers each week.

High Quality !

Exceptional Value!

Along with Coles, Woolworths form a duopoly of Australian supermarkets, together accounting for about 80% of the Australian market.

Australia

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C & W; 销售额 ; 0.8; 80%

Other super-markets; 销售额 ; 0.2; 20%

Market ShareC & W Other supermarkets

Australia

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ISSUES & RECOMMENDATIONS

market analysissupermarket licenses and permitsstore location marketing strategies

RESIDENTIAL AREAS

STORE LOCATION

Advertising Sales promotions Public relations Pricing Customer service

Marketing Strategies

Traditional Chinese Culture

Australian Consumption Concept

S1. BE PART OF YOUR COMMUNITY

Connect with your community.

Sponsor clubs and events. Hold food drives.

Listen to what your community wants.

S2. ADVERTISEMENT

Also, you can be popular by buying advertising in newspapers or even local TV commercials to make people know your supermarket.

spokesman

S3. ESTABLISH THE CUSTOMER LOYALTY

Set up the frequent shopper club which can reward the customers.

Sale the shopping card to help people save money.

Thank You!

That’s all my presentation today. If you got any questions, I’d happy to answer you.

By: Jessica