establishing a car show room and the effect tax increase on toyota and mitsubishi - project proposal

7/30/2019 Establishing a Car Show Room and the Effect Tax Increase on Toyota and Mitsubishi - Project Proposal

1/10

Establishing a car show room and the effect of

200% tax increase on Toyota and Mitsubishi

Proposal submitted

To: Sabreen Siraz

(BAC as an evaluation of partial fulfilment for HND programme)


2/10

Introduction

The research/report demonstrate several key qualities those are ability to organize prioritise as

well as to communicate that help to make a solution for the topic .It's just supposed to stimulate

our own thinking which cover a variety of topics throughout different fields of knowledge. If our

mind is working as, we may find our self led toward some subjects for our research project.

Furthermore By this research topics we can gain knowledge regarding Establishing a

CarShowroom which problems may face as well as may be aware customers expected

and preferable criteria for a car purchasing and selling Strategy.

Similarly this research make sure us which problems have to face Toyota and

Mitsubishi car because ofincreasing 200% tax as well as by which this situation affectsthese two companies in the market .

Background

The car commerce is increasing day by day with the heavy demand similarly competition is

also increasing at a massive rate. The car companies have to try to take their customers minds

hardly. But because of increasing 200% tax customers are somewhat less inspired to buy cars

comparing to previous days. Although several brands are in the market. Rather these two typescars are most familiar and preferable to the customers. Customers may switch their intention to

purchase these cars.

Statement of the problems

The statement of the research problem generates several questions those are the main

requirement of a research. A good problem originates from a research question formulated out of

observation of the reality. In our research there may faced the following problems

Observing customers exact choice criteria Identifying the risk of these both car business Investigating the impact of increasing Toyota and Mitsubishi car tax on the customers. Identifying several problems of a new show room establishing


3/10

Significance of the study

The overall outcome of this research will be helpful for the companies under scrutiny for getting

a clear picture of their respective brand perception and their effectiveness of the efforts towards

achieving higher customer satisfaction level. Most of the times the increasing sales figure or fail

to show the possible future downturn due to decline in customer satisfaction and their perceive

level of the brand as well as tax rate increasing . So, this study will help the car brands look into

possibly the most significant area to concentrate on.

However, this study also serves as the first step of fulfilling the researchers course requirement

of conducting a practical marketing research implementing the learning from the lecture

sessions.

Literature review

Primary data This data is collecting by us for present research procedure that refersto the field works. This data comes from several procedures those are

Observation weare observing that which brand are selling more compairly Surveying Usually all know Toyota brand is highest sold usually so actually

weather it happening we are searching

Face to face interview we are talking with the customers and employee this iscalled face to face interview.

Mostly, therefore, primary data will usually refer to that kind of data that has not undergone any

sort of interpretation by anyone else other than the person who created it. There are different

kinds of primary data and these include visual art, sheet music, drama, poetry, stories, speeches

interviews, autobiographies letters and diaries.

Secondary data This data is collected for another purpose that has been already used for

other purpose. Secondary data refers to those sources of information that are used to interpret and

analyze primary data by drawing upon such data to make explanations for events that happened

in the past or even to be able to explore whatever meaning can be derived from a work of art. To


4/10

this end, secondary data will normally be produced some time after the primary data has been

derived or the event has transpired.

TV, radio, internet Magazines, newspapers Reviews Research articles Stories told by people you know Govt annual report Population report

Theoretical literature

Theories are formulated to explain, predict, and understand phenomena and, in many cases, to

challenge and extend obtainable knowledge, within the limits of the critical bounding

assumptions. The theoretical framework is the structure that can hold or support a theory of a

research study. After doing our field work we have done this about customers current purchasing

intention that gain may a decision for the problem solution. The theoretical frameworkintroduces and describes us the theory which explains why the research problem under study

exists.

Having the theory helps us to identify the limits to those generalizations. The theoretical

framework specifies which key variables influence a phenomenon of interest. It alerts us to

examine how those key variables might differ and under what circumstances.


5/10

Previous works done

About the research we have somewhat concept that in 2002 august it was done by south- south

trade promotion programme. That research purpose was to know the supply and demand survey

on automotive components Bangladesh. Three were a specific research that survey the reason of

increasing vechilecs using as well as several requirements on car impoirts in Bangladesh .The

sources will be included in reference. Here that research evidence is given below

Car demand for the year 1994-1999

60000

Volume 39454 43854 49054 52588 56387

40000

20000

1994-95 1995-96 1996-97 1997-98 1998-99

Year


6/10

Objectives of the Study

By the research we supposed to gain knowledge about by which a new car show room has to

countenance massive problems that issues earn an overcome for it.

Furthermore it helps to provide knowledge in our professional life that stimulates several topics

solution .We acquire concept about which are the requirements to import car from foreign

countries and which are the flexibilities to establish a new car show room .

However we can complete our research project study as well as good understanding. The

company can get assumption about demand the car brands.

In case of the 200% tax increase our objective is to find the difficulties that our Car Importers

of the country are facing as well as in case of the 200% increase now a days the car buyers are

facing a lot of problems, so in our objective we tried finding those matters and made our research

on 200 % tax increase and in our research project we have given vivid details about the talked

topic. Being specific, the research should provide information on the following questions

(components):

What are the factors contributing in customer satisfaction in terms ofpurchasing car?

Do these factors vary when it comes to customers satisfaction of bothcompany?

How do the customers perceive both the brands overall?

Which companies are leading the market in terms of customersatisfaction?


7/10

What are the Impact of 200% tax increase among the Car businesspeople as well as the Car Buyers?

Methodology And Approach

With the help of family money and other financial resources like bank would like to

establish a Car Showroom. My research project is not only about my car

showroom but also it will consist area like the 200% increase tax that the car

importers of our country are facing. What are its impact on cars like Toyota, Mitsubishi.

Because of this cars from China and India are in high demand. Because of the Cars 200%

tax issue what are its impacts on our social, economical life style. So, my research will

firstly cover topics and areas about establishing my car show room, here I will talk about

Importance of choosing a location for my business, what are the cars that are not only

cheap comparing to others but also of great performance, recruiting people for running

the showroom, a modern car showrooms decoration, linking up with banks for the credit

card usage of the customers, making a website for online visiting and online purchasing

and finally I will give a current scenario of the affect of the 200% tax increase on Toyota,

Mitsubishi and on the countries people.

The population and of my topic is the concern population of our country where car

is a need and their the one who will buy cars from my show room. In Bangladesh the

majority of the population is a mid level incomers, they wont be able to buy luxury

brands like BMW, FERRARI so my target population is those population who wants to

buy Toyota and Chinese cars like Cherry. These cars really affordable and of hard core

use. For the population we will also provide spare parts and good servicing facility.

About the Budget its approximately 50, 00000. Firstly that much investment is not

required, cause I will provide for the starting with 8 to 10 Toyota and Cherry Cars . My


8/10

family will support me with BDT 35 lacks and the rest will be taken By my father from

the Banks. The rest amount is 15 lacks.

With the money I will not only buy cars but also decorate the car showroom. For the

place I have my family property so place has been taken care of I dont need to rent any

place.

Timeframe work, is a planning where we will be showing the time

management events and the expected time frame of our research work. In our

First Week we will be Preparing Questions, with the help of the

answers of these questions our car showroom project work will be helped.

Second Week, we will spend and use our time in Data Collection from different

car showrooms, regarding what are the difficulties they have faced, the current car selling

market of our country, the set up and choosing of their choosing the location, the

significance of having a website and giving advertisement.

Further More in Thirdweek, we will be analyzing our Datas, cause just

collecting the data is not sufficient enough we need to analyze the datas as well. We will

be giving Datas that are necessary not those which are not significant enough.

Finally, in Fourth Week, after doing work in the previous time, revising our

work is correcting if found any mistakes, and getting it checked by our course teacher our

Research Project is ready to be submitted to our honourable course instructor in due

time and date, cause a late submission surely carries a bad impression, in the Fourth

Week our target should be submitting our project to our Teacher.


9/10

Data And Data Needs:

Primary data has been taken from different car show rooms. Me and my project members

have personally went to different car show rooms and talked with the managers of those

show rooms, we went to Wheels, Subaru, Mitsubishi, General Motors, BMW. We not

only talked with the car show room people, but as General Motors is owned by my own

Uncle, I have collected the primary data from him about different laws regarding

setting up a car showrooms, different importing issues etc. Secondary data has been taken

from different books and from the net that will be given in details in the Bibliography.

In the case of the need of the data we can surely say that without proper data collectionwhether its from primary or secondary source, when completing or making a project the

usefulness of the data is really of great levels. Data not only helped us getting proper info

regarding showroom , but also for the future growth of our project authentic data

collection is highly required.

Regarding 200% tax increase we personally talked with the Car Business people

and also with several buyers of those cars and these things are being talked with details in

the actual Research Project, giving a few details we can say that we have covered areas

regarding what are the selling impact after 200% tax increase, how the buyers are

taking this issue, what are the latest car selling strategy of Toyota and Mitsubishi after

200% tax increase, What is the current mind frame of the car buyers of current time etc.


10/10

Expected Result

My expected result is very ambitious and positive, I want my project to be a well

appreciated one as I have worked hard and honestly, I want to have a profitable

showroom and also with my research project I want to help and give people good,

authentic knowledge about establishing a car showroom and the impact of 200% tax

increase regarding car business. With the help of my research I hopefully will be able to

give people a basic but yet very helpful idea if even they in future want to start a car

business of their own , as in my research I have given how to establish car business, how

to recruit people, manage them , where to buy cars from, the car selling strategy and all

necessary approaches regarding selling and importing cars, and finally I have talked

about the 200% tax increase issue as well. My I am expecting my research to be a goodknowledgeable one, as well as authentic and informative.

establishing a car show room and the effect tax increase on toyota and mitsubishi - project proposal

Documents