Jade Paul Media Studies Mr Benzie

Establishing our demographic

In order to establish our demographic we will look at the UK Film Council audience data to discover our target audience.

From the following information I have discovered that my film genre is a mainstream genre. The table to the right shows that more than half of the British population, over 16 years old, watch thriller/suspense films.

The next table demonstrations that the primary age group and gender that watches my chosen genre are females over the age of 35. The secondary age group and gender are males of the same age range. There isn’t an obvious social class that tend to watch thriller/suspense films more than others because each class is 50 something percent.

The table above displays the same information of the previous table. The primary target audience is still females over the age of 35 and the secondary target audience is still males over 35. The same situation with each social class is still present.

To conclude, I have decided our primary target audience will be males and females over the age of 35 of any social class.