estero lifestyle magazine - october 2012

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LIFESTYLEMAGAZINEGROUP.COM | OCTOBER 2012  1 AGAZINEGRO .  C  OCTOBER 2012 T ASTE OF COCONUT POINT | HEALTH MA TTERS | THE BUZZ FLORIDA EVERBLADES BREAKFAST WITH THE BLADES COSTA RICA CIRELLA’S

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Page 1: Estero Lifestyle Magazine - October 2012

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OCTOBER 2012  TASTE OF COCONUT POINT | HEALTH MATTERS | THE BUZZ

FLORIDA

EVERBLADES

BREAKFASTWITH THE

BLADESCOSTARICA

CIRELLA’S

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HAPPY OCTOBER, ESTERO!We have made it through one of the hottest

summers on record and we are two-thirds of the waythrough hurricane season with little more than some

anxious moments during Isaac as he skirted by!

We are now heading into the time when we all

enjoy Estero. Fall and winter. It won’t be long until

we feel that pleasant, slight chill in the morning air 

and some welcome relief from the summer humidity.

Soon, our Northern friends will be coming ‘home’

and will be planning for all the wonderful activities

we enjoy each year. We are well into the football

season at every level. The fall sports at FGCU are

in full swing and the Kelly Cup Champion Florida 

Everblades open their season on October 12th. Iam honored to have been asked to sing the National

 Anthem on opening night, the highlight of which will

be the raising of the Kelly Cup Championship Banner 

at Germain Arena.

To honor our home team, this month’s cover 

story recalls the final surge to victory. With more

than a dozen returning players, the 2012-13 season

 promises to be another thriller. With the ‘target’ on

their backs it may prove to be even tougher.

Would you like to meet the Everblades, up close

and personal? Why not have “Breakfast with the

Blades”. This special annual event gives fans a 

chance to really enjoy the players off the ice whilesupporting the Children’s Hospital of Southwest

Florida.

Did you know that FGCU had two swimmers

competing in the London Olympics? Read about

the experiences Coach Neel Studd and swimmers

Danielle Beaubrun and Karen Vilorio had this

summer.

Speaking of FGCU, we would like to introduce

our readers to a new neighbor in Estero. Dr.

Rosemary Thomas is Vice President for University

 Advancement. Thanks to her energy and

commitment, we are all going to learn and enjoy

more of what the university has to offer.

 As always, Enjoy the LifestyleTM

Gary

      O      C      T      O      B      E      R    2    0    1    2

from the publisher

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Judi Gietzen Mem er:

2012 WCR Bonita Springs-Estero Chapter PresidentWCR Top Producer Award Recipient 2006, 2008, 2010 & 20112012 Estero Chamber of Commerce Membership Chairman

Bonita Springs-Estero Board of Realtors & 2012 Board of DirectorNational & Florida Association of Realtors

Charter Member: Women’s Executive Golf Association

Estero Resident & RealtorCommitted to the Community

Assisting Buyers, Sellers, Investors& International Clients

“Specializing in Estero’s Elite Communities” ” ESTATE HOMES, VILLAS & CONDOS

Featured Communities 

www.JudiGietzen.com

%JSFDUt5PMM'SFF

Miromar est a

Gran ezza T e Broo s

 Wi cat Run

SellingLifestyles,Not Ju

Rea st te!

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10 THE BUZZ

 HEALTH & WELLNESS

12 Health MattersSTYLE

14 Spa Style: Canyon Ranch

18 Travel Style: Costa Rica

COVER STORY 

20 Florida EverbladesArrive: Kelly CupChampions Take to

the Ice

HAPPENINGS

24 Taste of Coconut Point26 Breakfast with

the Blades

28 FGCU Swimmers RecapOlympic Experience

PEOPLE

30 Heidi Ruster

32 Rosemary Thomas

BIZ STYLE

34 Pet Paradise

36 St. Paul’s Holistic Institute38 Pawngo

DINING REVIEW40 Cirella’s

44 CALENDAR OF EVENTS

SCENE ON SITE

46 Business After Hours

48 iHeart Radio MusicFestival

50 AND ANOTHER THING

 

contentsOCTOBER 2012

OCTOBER 2012   TASTE OF COCONUT POINT | HEALTH MATTERS | THE BUZZ

FLORIDAEVERBLADES

BREAKFASTWITH THEBLADES

COSTARICACIRELLA’S

20

42

18

14

10

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PUBLISHER Gary Israel

EDITOR IN CHIEF Brian Nienkowski

ASSOCIATE EDITOR Danielle Tarrant

CREATIVE DIRECTOR Melanie Geronemus Smit

ART DIRECTOR  Alexander Hernandez

MARKETING MANAGER Megan Sadaka 

WRITERS

Laura Cummings, Laura Gates,

Kevin Lane, Bruce Turkel

PHOTOGRAPHERS

Laura Gates

Downtown Photo/Fort Lauderdale,

Dreamfocus Photography

ADVERTISING SALES

Gary Israel

 Jill Horowitz

Rona Levenson

Sally Nicholas

Beth Tache

LIFESTYLE PUBLICATIONS, LLC

CHAIRMAN Gary Press

PRESIDENT Jim Norton

88 NE 5th Avenue, Delray Beach, Florida 33483239.287.4246 | fax 954.252.4432

www.lifestylemagazinegroup.com

©2012 Estero Lifestyle is published by Lifestyle

Publications, LLC, all rights reserved. Estero Lifestyle

is a monthly advertising magazine. All contents are protected

by copyright and may not be reproduced without written

consent from the publisher. The advertiser is solely

responsible for ad content and holds publisher 

harmless from any error.

EsteroLifestyle

Sunday, October 28, 2012

10:00am-1:00pm

The Hyatt Regency Coconut Point Resort & Spa

Honorary Chair Former Florida Everblades Star Tom Buckley

Full Everblades Team Event! Auctions full of Sports Memorabilia, Trips & Adventures

Call 239-343-6950 for reservations

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888 EAST LAS OLAS BOULEVARD, FORT LAUDERDALE • 954 462 8880

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thebuzz

Spider webs on chandeliers,

 people hanging from the rafters,

freaky clown heads that talk,

animated scarecrows, bats, life-sized

stuffed dummies, baby werewolves,

and zombies – you name it and you

can find it online. Use these and

other grotesque decorations to bring

 your house and yard alive with the

Halloween holiday spirit. Websites

such as thehorrordome.com and

halloweenasylum.com make it easy.

If you’re not into the weird and

bloody-type decorations try getting

into the spirit of fall and Halloween

by checking out Martha Stewart

(marthastewart.com) online. You

will find an abundance of spirited

ideas to dress up your house, like

candlesticks, cheese cloth spider 

webs, vampire pumpkins, glowingghosts spider cupcakes and more.

S

 H A L L O W E E N D E

 C O R A T I O N S

Let’s face it, most men love power tools and now they, and their 

spouses, can unleash the fury of power tools on their pumpkins

to make the most extreme Jack O’ Lantern on the block. Even the

kids can join in the “fun.”

DREMEL 764-04 CORDLESS PUMPKIN CARVING KITCheck out the Dremel 764-04 Cordless Pumpkin

Carving kit. As stated on the Dremel website: “the

Pumpkin Carving Kit allows fast, easy carving of spectacularly sculpted pumpkins. Using the templates

 provided (or one of the thousands of pre-made

templates available on the market), the Pumpkin

Carving Kit makes carving intricate pumpkin designs

as easy as tracing a drawing.”

The features on the Dremel Cordless carver include:

light weight and easily handled; cordless convenience;

 AA batteries to eliminate batter charging (not

included); ten bonus carving templates; two speeds,

6,000 and 12,000 RPM for superior power; and a two

 year warranty. Accessories include: 191 high speed

cutter, 6.0V Dremel alkaline cordless rotary tool and

wrench.

PUMPKIN MASTER’S POWERPOKER AND SAWBut that’s not the only tool you’ll need to create the

most distinctive and radical Jack O’ Lantern. Try the

Pumpkin Master’s Power Poker and Saw. It is the

newest and quickest way to carve your pumpkin. This

tool includes a battery operated saw with a replaceable

saw attachment and a replaceable poker attachment,

which makes carving a pumpkin like running a hot knife

through butter. Requires 4 AA batteries (not included).

PUMPKIN GUTTER And for the finale, don’t forget this

 pumpkin “gutter” drill attachment,created to help with the gooey mess

inside the pumpkin. Just insert the

attachment’s shaft into your drill chuck, just like a drill

bit. Have a helper hold the pumpkin steady, then turn

on your drill, and the attachment will loosen and grip

the pumpkin goo making it easy to remove from the

 pumpkin. It’s also great for shaving down the inside

of the pumpkin wall, which should be about ½ inch

for carving.

PPOWER TOOLS FOR CARVING PUMPKINS!

SPOOKYDECORATIONS

into the spirit of fall and Halloween

by checking out Martha Stewart

(marthastewart.com) online. You

will find an abundance of spirited

ideas to dress up your house, like

candlesticks, cheese cloth spider 

webs, vampire pumpkins lo  ghosts s pider cu pcakes a nd more.

 H A L L

10   OCTOBER 2012

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www.BCHCFL.com

3501 Health Center Blvd.Bonita Springs, Florida 34135

We offer pick up, delivery, & installation!Stop on by and say hi to “Lil Bit!” 

CUSTOM & PRESERVATION 

FRAMING Additional services such as:

Dry Mounting Flat Screen TV’sSports Memorabilia

Many More Artistic Services

Turnaround time 3-5 days

HOURSMonday - Friday

9am-5pmSaturday

9am-3pm

[email protected]

BONITA SPRINGS

Sandpiper Plaza3725 Bonita Beach Rd.

Suite #6

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health & wellness

QUICK BURST EXERCISESRecent research has found that quick bursts of 

exercise combined with less aggressive exerciseenhances muscle and relieves stress just as well as

longer periods of more leisurely exercise. For example,

if biking or walking on a treadmill commit to one

minute bursts of intense walking or biking followed

by one minute intervals of less strenuous walking or 

biking. You can even use some intervals for rest if 

 you need to catch your breath. This actually cuts the

amount of time required to exercise and the amount

of exercise itself – and you can achieve better results!

Remember to start slowly and check with your doctor if 

 you have any doubts about your health.

HEALTHY MAC AND CHEESEThat’s right, most Mac and Cheese meals are full of 

sodium and saturated fats, but you can create a creamy

delicious meal that’s much healthier. And guess what –

 you won’t taste the vegetables in this dish!

INGREDIENTS

s 4 cups cubed peeled butternut squash (about 1 1/2

 pound squash)

s 4 cups of low- fat milk

s 2 teaspoons of kosher salt

s 1 teaspoon of freshly ground black pepper 

s 9 ounces of cheddar cheese

s 1/4 cup finely grated fresh Parmigiano-Reggiano

cheese

s 1 pound uncooked favorite pasta 

s 1 head of cauliflower finely chopped

INSTRUCTIONSPreheat oven to 375 degrees.

Combine the squash, and milk, in a medium

saucepan. Bring it to a boil over medium-high heat,

being careful not to scorch the milk. Reduce heat

to medium, and simmer until squash is tender when

 pierced with a fork, about 25 minutes. Remove from

heat.

Blend the milk and squash until it’s smooth. While it’s

still hot, add in the 9 ounces of cheese.

A HEALTHY, QUICK BREAKFASTTired of trying to get ready for work and school and

 prepare a healthy breakfast for you and your kids? Well

here’s one solution – breakfast bars. Not all breakfast

bars are created equal; some are filled with sugars and

lots of empty calories. So try these healthy bars and feel

better every morning.

s FiberOne Oats and Chocolate Bar: 140 calories, 9

grams fiber s Kashi TLC Chewy Peanut Peanut Butter Bar:

14 calories, 300 mg Omega-3s

s Clif Kid Organic Chocolate Brownie ZBar: 120

calories 3 grams fiber 

s All-Bran Strawberry Drizzle Fiber 

Bar: 120 calories, 10 grams

fiber 

KITCHEN GADGETSs Vertical SteakHouse Grill: Cooks

steaks vertical as the fat drains

from the steak making them moist

and healthier.

s Food Steamers: Oster 5712

Digital Food Steamer -- Cook

healthier meals by steaming them.

 Vegetables and meats can be

steamed to perfection.

s Cuisinart SmartStick Hand

Blender: Blend fresh fruitsmoothies right in the glass with

no blender clean up.

s Oil Mister: Instead of pouring oil

into a pan (healthy olive oil has

120 calories and 14 grams of fat)

mist the bottom of the pan. Try

Williams-Sonoma or Amazon for 

 products.

health

  MATTERS

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CLIENTSARE WORTH

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Private Banking services

call us at 305-372-5481

bankunited.comMember FDIC

BankUnited, N.A.

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FINDING YOURPATH…

CANYON RANCH HOTEL & SPA MIAMI BEACHBY RANDI AILEEN PRESS

spa style

14   OCTOBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

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Finding your

path at Canyon

Ranch Hotel &

Spa begins

when you

arrive in the hotel lobby. You are

greeted by your personal check-inconcierge who provides you with a

delicious glass of tea, a folder with

details about the hotel and spa, a

water bottle included in a custom

carry bag and a lanyard you will need

to use for accessing your room and

specific parts of the property. You

are escorted to your suite which overlooks the beautiful Atlantic Ocean and

you begin to feel yourself relaxing. Every detail is well thought out with your

experience in mind. You won’t need to bring anything but some comfortable

clothing, a few minor personal items and a willingness to let yourself disconnect

from technology and the outside world.

The spa is unprecedented. And, it is within driving distance from where you

live. Once you have unpacked and are ready to explore, visit the fourth floor

spa to begin your experience before dinner, which by the way, is also an event

of its own!

The AquavanaTM experience is a new depth of luxury for a healthier, happier,

better you. For thousands of years, people have found that water movement and

temperature variations provide relief to muscle and joint problems and create a

higher sense of relaxation. Canyon Ranch Miami Beach brings the first complete

suite of European-inspired thermal spa cabins, tubs and aquathermal bathing

experiences. There are both advanced therapeutic cryo (cold) and thermo (hot)

cabins and pools for a spa experience with profound effects on both the bodyand soul.

Consider beginning with an extraordinary circuit experience. Based on

traditional Roman baths to relieve sore muscles, the HydroSpa has a variety of

body jets that provide gentle massage to the body in the optimal temperature

for rebalancing and release. The heat loosens sore muscles, opens pores and

increases blood flow. You are ready now to step into the Experiential Rains for

an invigorating, multisensory cooling treat that will have you dreaming about

reproducing this shower in your home. There are three selections for you to enjoy.

The Atlantic Storm is a refreshing calm

shower that will energize your senses

and rinse away any toxins brought to

the skin’s surface by sweat. Follow the

storm with the Caribbean Monsoon.

This is rejuvenating! You’ll find yourself

inhaling a mist of something deliciously

familiar while you experience the

thunder and lighting effects of this

marvelous cascade of water. Finish with

the Polar Mist’s cool invigorating water

and tingling shower. Towel off and head

to a heated room beyond anything you

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may have previously experienced.

I found myself mesmerized in the

Herbal Laconium. This warm, mistyceramic-tiled room with heated

individual seating thrones and a

color-changing fiber optic ceiling

is not to be missed. You will want

to take deep cleansing breaths

while you enjoy the aromatic

atmosphere. The delicious smell

of lavender fills the air and an iced towel is brought in at

your request if that’s your pleasure. The suggestion is to

leave the thermal areas periodically to cool down. You will

now want to walk into the Igloo. The cool air and three

Arctic Mist experiences await your arrival. Your choices

include the menthol, mint or eucalyptus-enhanced by

twinkling fiber optics. The Igloo constricts blood vessels

and cools your system. This is brilliant!

The Thermal Heated Loungers keep your muscles warm

and relaxed as you lie back between thermal experiences.

After you have spent an afternoon discovering the

pleasures and benefits of this extraordinary environment,

head back to your room to change for one of Canyon

Ranch’s fantastic classes.

The Canyon Ranch Hotel & Spa has a weekly newsletter

that includes a daily class

schedule. There are classes for

every fitness level. Yoga, cycle,cardio circuit, dry and wet

workouts are included. There

are four pool locations at the

hotel. And, if you aren’t one for

the classes, there’s a wonderful

area for walking or running behind

the hotel.

Dining at Canyon Ranch can be a mixture of a gourmet

dinner, in-suite dining or a snack by the pool. Every

menu provides nutritional information, from calories to

fat grams, so you’ll be well informed. The Canyon Ranch

Grill brings a fresh approach to health-conscious gourmet

dining. Even your drinks are prepared with your health

in mind. You can invent your own favorite by pairing one

of their refreshing mixers – crafted in-house using fresh

ingredients – with your choice of their select organic

spirits. Whatever you do, don’t leave without trying the

artichoke french fries. They are beyond delicious!

Whether you are celebrating something special, desire

time with a group of friends or just need your own time

to recharge, Canyon Ranch Miami Beach is one path you

will enjoy traveling on.

For more information:

Canyon Ranch Hotel & Spa Miami

6801 Collins Avenue

Miami Beach, FL 33141

Main: 305.514.7000

www.canyonranch.com/miamibeac

LP

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9500 Corkscrew Palm Circle #3, Estero, FL 33928

 w w w. D r K o n o w a l . c o m

 Alexandra Konowal, D.O.Board Certified

Ophthalmologist

 Voted The Best Eye

Doctor/Eye Surgeon

7 Years Running!

If you are considering:

Call Dr. Konowal Today!  239.948.7555

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Got story ideasLifestyle Magazines wants to know aboutwhat’s happening in our community!Please submit story ideas [email protected]

All stories will be reviewed by the Lifestyle Editorial Team for consideration.

know about

A P R I L 2 0

 1 2   A M E R ICA

 N CA N C E R

 S O C I E T Y B

 I R T H DA Y B

A L L  |  S O L I TA

 |  CA TA L O

 N IA

 O r d i n a r y 

 H e r o e s

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COSTARICA

travel style

18  OCTOBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

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Costa Rica is a country overflowing with diversity,allowing you to traverse through the densest rainforest 

one day, and relax on white sandy beaches the next,drawing both adrenalin junkies and beach lovers al ike.

It’s no wonder every trip to Costa

Rica is as unique as the people

traveling! Laura Hildenbrandt,

Personal Ticket & Travel Concierge

with SitInMySeats VIP Tickets & Travel

says: “Creating a vacation to Costa

Rica is a new experience, every time!

While some clients want to bask in

the sun with the rainforest at their

back, others want to hike, explore and

truly immerse themselves in this eco-

chic country.” At SitInMySeats, the

travel professionals love to unearth

the untouched side to Costa Rica,

where nature in its blissfully raw state,

is enhanced by beautiful eco-lodges

and sanctuaries that are scatteredacross the landscape.

Recently, Laura tailored a trip for

some clients who wanted it all! The

end result was a 14 night adventure

designed to immerse her clients in

the lush forests, take on the waves

on empty beaches and be beguiled by

this magical Central American gem.

Her clients experience was very

“eco-inclusive,” including witnessing

turtles laying eggs on one of the

world’s most important nesting sites,

Tortuguero; exploring the rainforest

with treks to see endangered wildlife

and stunning waterfalls; gazing out

on panoramic views of the ocean and

soft white sands at Punta Islita and

surfing the epic Costa Rican waves

at Guiones Beach.

While this adventure was

comprehensive, Laura explains that

you can experience Costa Rica and

all of its wonder, in a much shorter

time period. A great way to do

this is to head to the Pacific Coast,

check into one of the luxury resorts

and then day trip from there. This

gives travelers the comfort of a

luxury resort, great meals, beautiful

vistas and white-glove service, while

allowing them to trek, explore, hike,

swing along the rainforest canopy,

soak in the hot springs... or whatever

their heart desires!

History buffs... don’t dismay!

The country and its capital offer

an amazing look into the history

and culture of this amazing LatinAmerican country. The ways to

customize a vacation there are

many and many clients return again

and again to have a brand new

experience each time! The

“Rich Coast” is relatively

easy to get to, whether

you’re traveling to the

capital city of San

Jose and exploring

from there, or if

you want to head

right to the coast.

Either way, flights

are plentiful.

Costa Rica is the

perfect harmony of

beach, eco-travel,

history, scenery,

adventure and

rich experiences.

Regardless of how you explore and

discover this amazing country, you

will surely return home refreshed,

sun-kissed and longing for your next

 journey back! For more informationon trips to Costa Rica or any other

travel destination, please contact us

at 954-456-0419/ 866-798-7328 or

email Lisa at [email protected].

IFESTY  IN P. M OCTO 2012  19

,

es

ife

to

re are

urn again

ran new

e! The

relatively

o, whether

veling to the

c y o an

e and exploring

rom ere, or

you want to head

r g o e coas .

Either way, flights

are plentiful.

Costa Rica is the

ct harmony of

co- rave ,

nery,

n

.

ss of how you explore

er s amaz ng coun ry, you

l surely return home refreshed,

sun-kissed and longing for your next

 journey back! For more informationon trips to Costa Rica or any other

rave es na on, p ease con ac us

at 954-456-0419/ 866-798-7328 or

ema sa a sa s nmysea s.com.

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There were tears as the Florida 

Everblades closed out an overtime

 victory against the Las Vegas

Wranglers to win the ECHL Kelly

Cup Championship last May,

marking the Blades’ first postseason

championship in the team’s 14-year 

history.Expect to see tears again as

the Kelly Cup banner goes up at

Germain Arena during the season

opener against the Orlando Solar 

Bears October 12.

“It’s what our diehard fans have

been waiting for,” said Head Coach

Greg Poss, who is entering

his third season leading

the Blades, along with

 Assistant Coach Brad

Tapper.

E v e r b l a d e s

President CraigBrush found

it difficult to

describe his

emotions as

he realized his

team was finally

bringing home

the Kelly Cup.

“After we won, it

was just relief,” he

said.

The 14-year yearning

for a championship

title was “like birthing a baby,” he added. Intense

anticipation, wrought with

anxiety, but he knew the big

day would eventually arrive.

It was far from certain the 2011-12

team would be the one to fulfill fans’

longing for a championship title. At

one point, just making the playoffs

seemed an incredible feat.

“We were concerned in February

whether we were even going to

make the playoffs,” Brush recalled.

“We’d lost our goalie and couldn’t

seem to be getting on a win streak.”

The Blades hit their lowest point

as they struggled to break out from a

nine-game losing streak.

“Unfortunately, good teams

have to go through bad times to

become good,” Poss said. “The teamdeveloped a good balance between

working hard, learning and having

fun.”

David Rutherford, the Blades’

leading goal scorer last season,

recalled Poss telling the team to

determine to win or go home early.

“I give a lot of credit to Greg to get

us out of those funks,” Rutherford

said. “I don’t think I’ve been on a

team that went through as many

struggles through the year. We found

a way to get hot at the right time.”

Things started to look up inMarch, as the Blades went 12-3.

They not only made the playoffs, but

 posted a 15-3 record in postseason

 play, culminating with the Kelly Cup

win.

“It’s a matter of peaking at the

right time and having the personnel

at the right time,” Brush said.

The final game of the series

 packed plenty of excitement. Tied

2-2 in overtime, Ryan Donald passed

to Matt Beca, who instantly sailed

a perfect pass to rookie Brandon

MacLean. As MacLean smackedthe puck into the goal, Beca didn’t

immediately realize it was the series

ender.

“It was an unbelievable feeling,”

he recalled.

The team also owes a great deal of

credit to goalie John Muse, who was

named the series MVP. Muse saved

41 of 43 shots in the championship

game, including a spectacular save

to keep the game tied and force

overtime.

EVERBLADES ARRIVE:KELLY CUP CHAMPIONS TAKETO ICE FOR 2012-13 SEASONBY LAURA J. CUMMINGS

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“To have a goaltender of that caliber 

helps so much and really gives the team

confidence,” Poss said. “Off the ice, he

is very intense, very focused and has

the ability to mobilize the team.”

Muse is moving up to the NHL thisseason, signing with the Carolina 

Hurricanes. Last season -- his first in the

 pros -- Muse split his time between the

Charlotte Checkers of the AHL and the

Everblades.

This season, the Blades have been

assigned a new goalie from Charlotte,

Rob Madore. He played for the

University of Vermont and appeared

in five playoff games with the South

Carolina Stingrays last season. Madore

made 54 saves in his professional

 playoff debut during the Stingray’s 4-3,

four-overtime victory over Gwinnett.Despite the Everblades championship

win, the team will have more returning

 players than usual this season, thanks

in part to an impending NHL lockout.

 At least a dozen players are expected

to return to defend their title, Poss said.

“I can’t wait to go back to training

camp to see everyone,” said Team

Captain Matthieu Roy, entering his fifth

season with the Blades.

The Quebec native was the first

to take home the Kelly Cup, which

traveled throughout the summer to the

hometowns of most Everblades team

members. Roy tied his career high last

season, posting 46 points. His coach

and teammates credit him with solid

leadership through his quiet willingnessto do the “dirty work” on the ice.

 After leaving Quebec, the Cup

traveled through the hands of several

 players in the Toronto, Ontario, area,

including MacLean, forward Matt

Marquardt and defenseman Bobby

Raymond, who had a barbecue with

his buddies and some aspiring hockey

 players coached by his dad.

Rutherford hosted a grand gathering

of 200 friends and relatives when the

trophy made its way to his native British

Columbia. Although he has won seven

championship victories in his career,Rutherford says the Kelly Cup victory

has been the most special.

Perhaps it’s because the Cup shares

a name with his late father, Kelly

Rutherford, a one-time NHL hockey ref 

who sparked his son’s love of the game.

The traveling trophy made its way to

Rutherford’s home on the anniversary

of his father’s passing.

“It really was more touching than any

other trophy I’ve ever won,” he said.

The victory also was special because

of the intensity of the Southwest

Florida fans who have longed for a 

championship title for so long.

“The people of Southwest Florida,

I’ve never seen a group of people

want something as much as they did,”Rutherford said. “It was much more

than a hockey championship to the

 people in Estero and Fort Myers. It was

kind of overwhelming. I saw people

crying. They’ve wanted this for 14

 years.”

Now the challenge will be to keep the

momentum going as the Blades enter 

the 2012-13 season as reigning champs.

Not only will rival teams be looking to

dethrone them, the Eastern Conference

is restructuring and adding more teams.

“This year, it’s going to be more

difficult to make the playoffs,” Brushsaid. “Getting off to a fast start is going

to be important.”

Success will continue if the team

remembers lessons learned through

struggles, perseverance and coming

together as a team, Poss said.

“The year after a championship

season is always a bit difficult because

 you have a bit of that hangover,” he

adds. “It’s going to be important to

 pick up from day one. If we handle it

correctly, it will make us a better team.”

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7OCTOBER

COCONUTPOINT

2 P.M. - 4 P.M.

Taste Of Coconut PointMore than 4,000 people are expected

to attend Coconut Point’s signature

event Oct. 7. Taste of Coconut Point

is a succulent celebration of all the

mall has to offer.

“We’re going to make it more of a 

Coconut Point community event,”

said the mall’s new marketingdirector, Tara Beauchesne. “I want

families here. I want them to get a 

taste of Coconut Point -- not just

the restaurants. We’re getting more

retailers involved.”

The party is planned for Columbus

Day weekend and will take place

in the parking lot behind the Hyatt

Place hotel and in front of Barnes

and Noble bookstore. Beauchesne

hopes to create more of a festival feel

with individual food and merchandise

tents.

Live music will set the tone for a festive afternoon, and alcoholic

beverages will be available. The event

kicks off with the Estero High School

 Jazz band playing from 11:30 a.m. to

noon. Naples party band CTO High

 Voltage will play throughout the event

from noon to 4 p.m.

 A children’s area will feature a host

of fun activities for kids. Kid-friendly

cuisine will include cool treats from

Yogurt Mountain and Tropical Sno.

The new Olive Garden will join

other popular restaurants, such as

Hemmingway’s and South Fork Grille,

 providing sample-sized “tastes” for 

$1.00-$6.00 apiece.

“You can get everything from fries

to cupcakes to a Ruth’s Chris burger,

all in one area,” Beauchesne said. Along with bites from more than 20

of the mall’s restaurants, guests also

may sample offerings from beverage

 vendors like Teavana and Starbuck’s.

“There aren’t any other malls

that have this amount of variety in

restaurants,” Beauchesne noted.

 A chef’s competition will be held

the Tuesday before the event, with the

winning restaurant to be announced

at Taste around 3 p.m.

Non-food retailers will also be

 participating in the event, offering a 

sampling of the many novelties which

may be found along Fashion Drive.

“You really can get a taste of

everything we have at Coconut Point,”

Beauchesne said.

Under Beauchesne’s direction,Coconut Point plans to start hosting

more events than it has in the

 past. Santa will be making his first

appearance at the mall this holiday

season. Other events will be planned

each month throughout the year.

The gates will open for Taste of

Coconut Point at 11:30 a.m., with

food service beginning at noon.

Proceeds from the event will benefit

the Foundation for Lee County Public

Schools and the Bonita Springs

Chamber of Commerce. LP

happenings

2011 Taste of Coconut Point. (c) 2011 Simon Property Group.

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Breakfast With The BladesHave breakfast with hockey players

from the 2012 Kelly Cup Championship

Florida Everblades team as the Blades

support The Children’s Hospital of 

Southwest Florida during the fifth

annual Breakfast with the Blades

Oct. 28.

 Just 250 tickets will be sold for the

 popular family event, to be held at the

Hyatt Regency Coconut Point from

10 a.m. to 1 p.m. This year’s breakfast

will feature decor and auction items

highlighting “The Wonders of the West.”“We love getting people involved,

letting them see what The Children’s

Hospital does,” said presenting

sponsor John Picone of Picone

Financial Planners.

Former Everblades player and

 jersey retiree Tom Buckley, who

finished his hockey career with the

Blades in 2005, will serve as honorary

chairman for the event.

His daughter, Piper, spent the first

28 days of her life in the hospital’s

Neonatal Intensive Care Unit after 

being born prematurely. Piper lived asa happy toddler before unexpectedly

dying from an enlarged heart at age

three.

Her memory lives on through a 

foundation in her name, which has

raised about $150,000 for the Lee

Memorial NICU. Buckley tries to

combine his passion for hockey

with philanthropic events whenever 

 possible.

“It’s something very near and dear to

my heart,” Buckley said of his mission

to help The Children’s Hospital.

The Everblades organization has

been a consistent supporter of The

Children’s Hospital, said Jeannie

Cummings, senior director of 

marketing for Lee Memorial Health

System Foundation. The Everblades’

involvement goes beyond a one-

time event, with players and staff 

frequently visiting sick children.

“A lot of the players are young

and are kids at heart,” said Trent

Ferguson, group sales manager for the

Everblades. “They love being aroundkids at The Children’s Hospital.”

The hospital is in the midst of a 

campaign to raise $125 million to

build a new, state-of-the-art pediatric

health care facility. The expansion

will bring subspecialties currently

unavailable and allow the hospital

to better meet the needs of young

families in the growing Southwest

Florida area, Cummings said.

Event organizers are hoping

Breakfast with the Blades will

raise $200,000 this year. The event

has grown in popularity each year,starting with a modest $12,500 in 2008

and doubling each year. This year,

gross proceeds from the event will be

matched dollar for dollar by a private,

anonymous donor.

 At least one Everblades player will

be seated at each table, and all players

will participate in an autograph

session. They’ll also address the

 youngsters in the crowd with some

advice on healthy living.

“The players serve as mentors to

a lot of the children who are there,”

Cummings said. “They talk to them

about healthy habits and active play.”Three patients from The Children’s

Hospital will attend the breakfast as

honored guests.

“Supporting The Children’s Hospital

of Southwest Florida is extremely

important to us,” Ferguson said. “It’s

one of the backbone charities of our 

community.”

Guests will have the opportunity to

bid on exclusive auction items such

as hand-signed memorabilia from the

world of sports and entertainment,

tickets to sporting events, gourmet

dinners and travel packages.Drawings will be held for three

luxury trips: to The Boulder Resort &

Spa in Scottsdale, Ariz.; The Bellagio

Hotel & Casino in Las Vegas; and

The Arizona Biltmore Hotel & Spa in

Phoenix.

Tickets for the event are $100 per 

adult and $50 for children under age

12. To register for Breakfast with

the Blades, or to purchase chance

drawing tickets, contact Cummings at

(239)343-6060 or email her at Jeannie.

[email protected]. LP

happeningshappenings

28OCTOBER

YATT REGENCY 

OCONUT POINT

RESORT & SPA

BY LAURA J. GATES

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FGCU SwimmersRecap OlympicExperience

Heading to the Olympic Games

in London this summer was both a 

homecoming and the fulfillment of 

a longtime dream for Florida Gulf 

Coast University Swimming Coach

Neal Studd.

 A native Britt, Studd grew up just

outside of London and narrowly

missed representing his home

country in the 1996 Olympic games.

 As an athlete, Studd swam in the 1992

and 1996 Olympic trials as part of the

British team, but he failed to qualifyfor the Olympics.

Thanks to an outstanding FGCU

swimmer from Saint Lucia, Studd

finally got his chance to experience

the intensity and grandeur of the

Olympic Games, all within minutes

of his hometown. Only this time he’d

be coaching as part of the St. Lucia 

team.

Studd also provided moral

support to another member of his

FGCU women’s swimming team.

Karen Vilorio competed in

the 100-meter backstroke

for her native Honduras,

while teammate Danielle

Beaubrun represented St.

Lucia in the 100-meter 

breaststroke.

Both women say

they owe much to the

training they have

received from Studd

at FGCU. Beaubrun

fought to bring Studdwith her to the Games rather 

than a St. Lucian coach. He had

already coached for St. Lucia at the

Pan American Games and the World

Championships in Shanghai.

“Neal knows me better than anyone

else,” Beaubrun said. “He knows how

I train. It’s a comfort thing for me.”

Beaubrun is St. Lucia’s top female

swimmer, hailing from an island

nation with a population less than a 

third the size of Lee County. She also

c o m p e t e d

for St. Lucia in the

2008 Beijing Games, but was

considered a wildcard entry. It was

an overwhelming experience for the

then 18-year old.

This time, Beaubrun went as a 

“legitimate Olympian,” having posted

a qualifying time of 1:10.63, a personal

best, at the Pan Am Games.

“This time around I qualified,

happenings

in

ke

s,

e

.

ather 

h. He had c o m p e t e d

BY LAURA J. CUMMINGS

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LP

and that meant a lot to me,” said

Beaubrun, a senior majoring in

biochemical engineering.

In London, she went out hard,

leading the heat of eight swimmers

for the first half of the 100 meters.

However, she let nerves get to her,

finishing the event 36th of 46.

 Vilorio also failed to make the

semifinals. She won her heat of five,

but her time of 1:06.38 wasn’t enoughto advance. It was just a fraction of a 

second from her personal best time

logged during a Gulf Coast Swim

Team qualifying meet in May.

“I’ve been very excited at how

much Karen has improved,” Studd

said of the sophomore who has three

more years to swim for FGCU.

Both women posted their second-

best times at the Olympics, which

is commendable considering the

overstimulation which comes with

an Aquatic Center packed with morethan 17,000 fans.

“They did a great job,” Studd said.

“It’s amazing how massive it is, the

whole of the thing. Swimming at the

Olympics is just unbelievable. The

standard really jumped. It gets faster 

every time.”

Both Beaubrun and Vilorio

competed on the second day of the

Olympics, leaving them plenty of time

to enjoy life in the Olympic Village.

“I did love just being in the Village,”

Beaubrun said. “You always see

someone famous, and you realize not

many people have the opportunity to

see all the top athletes in the world

in one area.”

They also enjoyed sightseeingaround London and watching other 

athletes compete.

“It has been the greatest experience

I’ve ever had,” said Vilorio, who has

been living in the United States just

two years while attending FGCU.

“I’ve improved so much since I’ve

been here. I would definitely not be

where I am today without Coach

Neal.”

Studd is a three-time Coastal

College Swimming Association

Coach of the Year. FGCU’s young

swimming program has captured the

CCSA title for the last four of its five

seasons. Vilorio and Beaubrun both plan

to continue training, with sights on

competing in the Rio Olympic Games

in 2016. “I’ll work myself to get there,”

said Vilorio.

Beaubrun and Studd are hoping

the Olympic committee adds her 

best event, the 50-meter breaststroke,

in 2016. By then, she hopes to have

a career in the biomechanics of 

athletes, with a specific interest in

helping people with prosthetics.

 Vilorio is studying finance and plans to operate her own business

someday. The next major goal for 

both girls will be coming out on top at

the World Swimming Championships

in Turkey this December.

“It has been the greatest

experience I’ve ever had.I’ve improved so muchsince I’ve been here. Iwould definitely not be

where I am today withoutCoach Neal.”

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Heidi Ruster is a 20-year veteran of the American

Red Cross, starting as a volunteer at the U.S. Naval

Station in Rota, Spain, in 1992. Moving frequently as

part of a military family (she and her husband both

served in the Navy), Ruster continued to work with

the Red Cross in Jacksonville, Fl., and Oklahoma

City, before becoming Lee County Red Cross CEO

in 2005. She stepped up as Regional CEO for the

newly organized Florida’s Southern Gulf Region in

May 2011.

More than 500 individuals are assisted with

disaster response in our region each year, with the

most common disaster being house fires. The local

region also aids 4,000 active and veteran military

members and their families each year. Florida’s

Southern Gulf Region operates through the service

of more than 750 trained volunteers.The Red Cross reorganized its chapters into

 regions last year, with Florida’s Southern Gulf 

Coast now including Lee, Collier, Henry and

Glades counties. How has this change affected local

operations?

The regional change has been very positive.

Previously, there were two separate chapters who

would support each other in larger disasters but

had separate systems for smaller disaster response,

 volunteer recruitment, training and service to

military. The change has allowed us to lessen the

number of paid staff (nine instead of twelve), have

increased focus and more effective follow up.

Why have you chosen a career with the American Red Cross?

I chose this career due to my strong belief in the

difference this organization makes in people’s lives

everyday. An example is a recent fire response where

a young mother and her three children (eight, two

and six-months-old) were asleep. Around 5 a.m.,

the mother was awakened by the smoke alarm.

The room was filled with smoke and the ceiling in

flames. She gathered her children, and they escaped

through a window. Their apartment, along with the

whole building, was destroyed. Red Cross team

members provided the family and three other tenants

with lodging at a hotel and funds for groceries and

clothing. Emotional support, stuffed animals and

coloring books were given to the children. Families

also were referred to partner agencies for further

assistance.

 As a tropical storm or hurricane brews in the

Caribbean and threatens our area, how does the

local chapter begin preparing?

Initially, while working with the American Red Cross

State Disaster Coordinating team and our Florida

regional counterparts, we confirm the availability and

status of our volunteers and materials. We are part of 

the County Emergency Operations Centers and assist

with location and opening of shelters. We meet with

our volunteer leadership to work through timelinesto ensure readiness for pre- and post-storm response

for sheltering, feeding, staffing, case management,

health and mental health, logistics, communications,

statistics and related activities.

 How can families prepare for unexpected

disasters, whether they be house fires or hurricanes?

Get Red Cross Ready: “Get a Kit, Make a Plan,

Be Informed” (See http://www.redcross.org/ 

prepare/disaster-safety-library). Additionally, we

have volunteers constantly available to provide

preparedness education. Those who may be in the

path of a storm can download the new free Red Cross

Hurricane App, which puts real time information on

hurricane safety at your fingertips. Search the Apple

 App Store or Google Play Store for “American Red

Cross.”

What is something most people might not know

about the American Red Cross?

The American Red Cross in Florida’s Southern Gulf 

Region has a 95-year history of supporting our active

and veteran military and their families. We send

messages to members of the U.S. military regarding

familial emergency situations. These communications

are delivered around-the-clock, seven days a week,

365 days a year, by our wonderful volunteers and

staff. This year we have sent over 304 messages.

ii

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happeningspeople

heidi

ruster

HEIDI RUSTER

Making A Difference

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Eight months ago, Dr. Rosemary Thomas joined

Florida Gulf Coast University as its new vice president

for University Advancement and executive director of 

the FGCU Foundation. She relocated from Maryland,

where she held identical positions for Salisbury

University, receiving honors for “Most Improved

Fundraising.”

Now, Thomas has settled in Estero with “the best

neighbors in the world” and is taking on the challenge

of cultivating FGCU’s relationships with alumni and

community partners while boosting recognition of the

FGCU Eagle brand of excellence beyond our region.

Why did you decide to come to FGCU?

I saw the opportunity at FGCU as one that was

unique in the world of higher education. The

“newness” of the school coupled with the tremendous

growth and potential was very attractive and exciting

on both a professional and personal level. With 15,000

alumni now on the books, the time is perfect to startbuilding traditions and programs to entice them to stay

connected and engaged.

 How do you like living in Southwest Florida?

I absolutely love the community…the land, the sea,

the culture and, of course, the shopping! My family

and friends have already taken full advantage of the

fact that I am living in this wonderful location. Some

already have dates reserved for the winter months…

but oddly, no one signed up for hurricane season. I am

blessed to have friends from West Virginia who winter

in Naples, a childhood friend who lives in Naples, close

friends from Clemson days right up the road, and my

best friend of 40+ years due-east in Jupiter. I am

honored to be developing strong relations on behalf of FGCU and the FGCU Foundation while reconnecting

with dear friends who are now only a short car ride

away.

What is the biggest fundraising need for FGCU?  

Past success with building projects and program

development have been awe inspiring. I think attention

is shifting somewhat definitively toward scholarship

and academic program support. With diminishing

public funds, it is imperative we secure private money

to sustain and improve upon the excellence so quickly

achieved. The key is to create a culture of philanthropy

where everyone understands and embraces the role

they can play in taking FGCU to the next level.

 What are the current challenges to university

 fundraising? 

The unique challenge FGCU faces as a higher

education institution is that, at only 15 years old, most

of our graduates are still under the age of 40. While

some have already met with tremendous professional

success and are very philanthropic, it is just not the

same as institutions with hundreds of thousands of 

alumni and generations of graduates for whom giving

back is part of the culture. FGCU alumni are starting

to give back, initiate scholarship programs, support

their colleges, and even make plans to put their names

on facilities.

What do you wish everyone knew about FGCU?This is a vibrant institution and vital part of Southwest

Florida. I hope people understand just how committed

FGCU is to student success – in the classroom and

beyond. Being student-centered is not simply an

attribute here, it is a way of life for this university.

 How do you hope to reach out more to the Estero

community? 

We hope to be able to promote events so people

don’t miss out on amazing opportunities taking place

on campus. We also intend to partner with local

businesses and organizations which engage and

employ our students and graduates. Our graduates

are well prepared, and they are eager to get out into

the world and make a difference.

What is FGCU’s greatest selling point, compared

to other state universities? 

We are small enough to care but also large enough to

meet growing and changing needs. You are definitely

not just a number here. People matter, and that goes

for students, faculty, staff, alumni, fans and friends.

It may sound a bit cliché, but this truly is a  Field of 

 Dreams story in the world of higher education: They

built it, and indeed they came… and continue to come

in droves with each new semester.

ii

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happeningspeople

DR. ROSEMARY THOMAS

Taking FGCU To The Next Level

dr. rosemarythomas

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DIVORCE, MARITAL AND FAMILY LAW

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Pet Paradise“Do you carry natural

duck and potato dog

food?” she asks “See, mydog has skin allergies and

the vet thinks it might be

a food allergy.” The owner 

of the shop, Karine Belisle

knows exactly what’s on

her shelves as she has

carefully hand-selected

all the natural foods and

treats. She quickly finds a 

sample of a product for the

woman to take home for 

her pet to try.

“People are startingto know the importance

of what they feed their 

 pets,” says Karine as she

walks back through her 

new store. She recently

moved Paw-radise to its

new location in a strip mall

at 21740 S. Tamiami Trail.

She’s located between

 Jimmy John’s and ABC Liquors and has quite a bit more

space. “Moving here I decided to add the day care. We

have no cages so it’s a stress free environment for the

animals. They love it here,” she beams.

Karine was raised on a farm and always wanted towork with animals, but after working with a veterinarian

and coming home crying because of 

some of the sad stories she’d see,

she decided to create a little bit of 

 paradise for pets. Thus, Paw-radise

was created. The store houses a 

full complement of pet accessories

in addition to the natural foods -- all

of which come from the U.S.

“So many pet foods come from

China, and their standards are so

much lower. Usually people don’t

realize it because it’s written so

small on the package, so I weedthrough them all before anything

comes into my store.” She also

bakes homemade cookies, cakes,

and cupcakes for pets -- all of which

she says she’d have no problem

eating herself because she knows exactly what goes in

them.

Grooming is another service that Karine has put her 

own spin on. “Usually groomers take all the animals in at

nine in the morning and the dog or cat has to sit there all

day in a cage waiting. We don’t do it like

that. We have appointments. We treat

these animals like they are little kids,little two year olds. We groom them and

they go into this room here and play with

the other dogs until their mom or dad

comes to get them.” she says, gesturing

toward a windowed room dotted with

doggie-loungers and a flat screen TV on the wall.

Today an English bulldog, a schnauzer mix, a pug, and

a mixed breed share the room with one cat. “The cat

is mine. She loves dogs,” smiles Karine. Just like her 

mom.

happeningsbiz style

Karine was raised ona farm and alwayswanted to workwith animals, butafter working witha veterinarian andcoming home cryingbecause of some of the

sad stories she’d see,she decided to createa little bit of paradisefor pets.

LP

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St. Paul’s Holistic Institute Opens New…Larger Location in Bonita Springs

For more than two decades, St. Paul’s Holistic Institute

of Southwest Florida has provided their patients a 

specialized medical practice that focuses on healinghealth problems holistically… without prescription

medication!

According to founder and owner Germain Tarquino,

DN, BS, CNC, the difference between the Institute’s

 practice and everyone else’s is that the team of holistic

 practi tioners don’t work on symptoms. “Our goal

is to find the root cause of the health problem at the

cellular and chemical level, locate the source of where

the symptoms are coming from, and start supporting

those organs from there. When we get rid of the root

cause, then the symptoms disappear. The results are just

fantastic!”

The Institute, originally located in Fort Myers, hasmoved to 11100 Bonita Beach Road, Suite 102 in Bonita 

Springs. The new facility features a larger clinic with

multiple examination rooms and the addition of a 

licensed registered nurse and medical assistant to the

team.

To mark the occasion, the Institute will be celebrating

their Grand Opening on Friday, October 5th from 4:00

 p.m. to 7:00 p.m. The public is invited to learn how St.

Paul’s Holistic can help restore health and happiness.

There will be free complimentary consultations to

all new patients, glucose screenings, blood pressure

assessments, ultrasounds, cranial sacral mini-massages

and more. Food and refreshments will be provided along

with special guest speakers and door prizes.“We are unique, far ahead and more advanced in

Holistic Medicine. There is no other practice that comes

close to us as far as knowledge, technology and ethics,”

Dr. Tarquino said with pride. “We are very involved

in research of major illnesses, including Cancer and

 Autism. We’ve been ahead of the curve in Cardiovascular 

diseases for years.”

Dr. Tarquino has 26 years of experience and ongoing

training in natural and holistic medicine and is a 

certified nutritional consultant. He has been practicing

holistic medicine in Southwest Florida for more than

two decades.

When a patient comes to St. Paul’s Holistic Institute,

Dr. Tarquino performs a complete assessment of all

the body organs, stating that “most illnesses come

from multiple sources. Our group devotes an extensive

amount of time into research in Bio-chemistry and

DNA analysis to meet the needs of our patients and find

simple solutions for chronic diseases or autoimmune

disorders.” Dr Tarquino added that most organ

malfunction is caused by nutritional deficiencies thatcan be naturally corrected with diet changes and

 phytonutrients.

If you’d like to attend the Grand Opening, please

R.S.V.P. by Tuesday, October 2nd. The Institute is

staffed by Dr. G. Tarquino and Sabrina Arguelles, BSN,

RN. To schedule a complimentary consultation or find

out about future free seminars call (239) 495-7850, email

[email protected], or visit www.stpaulsholistic.

com.

ii

LP

DR. GERMAIN TARQUINO

BY KEVIN LANE

happeningsbiz style

THE 411

St. Paul’sHolisticInstituteOf SW FL

ADDRESS

11100 Bonita BeachRoad,

Suite 102Bonita Springs, FL

PHONE

239.495.7850WEB

www.stpaulsholistic.com

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Online Pawn Shop Offers Smart FinancialSolution For The High-End Customer

With the innumerable amount of financial tips andsavings strategies available to consumers, it’s rare you

come across pawning as a way to deal with burdening

expenses. However, one company is revolutionizing the

 pawning industry by offering their services as more than

 just a pawn shop, but as an alternative financing solution

- and it’s all conveniently online. Pawngo.com is the first

full service online pawn shop in the U.S., specializing in

loans of up to $1 million to help individuals, families,

and even small businesses get the immediate cash

they need. Pawngo appraises your item, provides

shipping, and is able to

deposit the loan into your 

bank account within days of receiving the item.

Launched by Todd Hills

in June 2011, Pawngo

began after Hills’ 25 years

of experience owning and

operating more than 50

 pawn shops. When starting

Pawngo, his mission was

to bring convenience and

credibility to the increasingly popular pawning industry.

Hills states that: “Traditional lending institutions are

simply not able to meet the cash-flow needs of America 

right now. When the bank says no, individuals seeking

immediate funding don’t have a ton of other options.Pawngo gives consumers access to capital without credit

checks or financial disclosures.” The growing demand

of alternative lending services across the country has

allowed Todd Hills to reinvent the industry by expanding

the breadth of Pawngo’s product offering and delving

into untapped markets.

One of these markets includes their new

Luxury Asset Division, which caters to a large

 portion of their customer base who occupy

a higher income bracket than standard

 pawn shops. Led by GIA Gemologist,

Kelle Graham, Pawngo’s Luxury Assets

Division is dedicated to providing a more

 personalized experience for customers whohave large scale loans. Graham notes that

her high end clientele are always pleasantly

surprised when they come across Pawngo, as most

were not previously aware they could secure money

against items they already own.

One such customer is Linda Wintersteen.

Living in a small ski resort town means few

 places to secure money against high end

assets, but after some research, Linda 

used Pawngo to secure a loan on her 

Louis Vuitton handbags and luggage. Whenasked about her experience with Pawngo,

Linda states: “I felt comfortable from the

moment I started looking at the website

and then a chat came on. My Pawngo Rep

was so wonderful and supportive. I placed

my checking account info on the web and the

loan quote came back, just as promised, which

was a relief. I filled out the form and then I got

an email back saying my account will have the

cash in tomorrow.”

High end jewelry, fine watches, diamonds

and precious gems are some of the luxury items

Graham and her highly-trained team appraisebased on several criteria such as current diamond

 values and market vs. retail value. Pawngo currently

holds a $100K diamond ring on loan in their vault.

Pawngo has already loaned nearly $9 million since

opening last year, and Hills believes the difference lies

in the trust his company has built with their customers.

Hills wants to keep his online business personal and

even goes so far as to prefer the term “life event” over 

“transaction.” With more people than ever struggling

in this economy, Pawngo offers a discreet, quick and

safe way to pawn luxury items without losing precious

heirlooms for good.

If you or someone you know might be interested in

speaking with Kelle Graham directly about any luxuryitems, feel free to contact her directly at Kelle@Pawngo.

com or call Pawngo’s direct line at 1-(866)-499-2363. LP

happeningsbiz style

“My Pawngo Rep was

so wonderful andsupportive. I placed my

checking account info

on the web and the

loan quote came back,

 just as promised, which

was a relief.”

 

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 VI INS HERBS ORGANIC FOODS NA URAL BEAUTY CARE GLUTEN FREE FOODS 

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With roots in the hearty Italian cuisine of 

Sicily, Cirella’s serves up Old World comfort

food while adding sophisticated flavors from

the East with its full sushi bar.

Executive Chef Michael Cirella grew up in

the kitchen. His father, Sal Cirella, openedhis first restaurant in New York City almost

five decades ago. During season, regulars of 

Cirella’s in Bonita Springs will certainly meet

Sal as he exuberantly greets guests. Michael

will more likely be found in the kitchen, having

trained and worked 35 years as a chef.

Michael opened the Bonita location in the

Prado at Spring Creek six years ago, serving

up classic Italian dishes. Before long, he

brought in Sushi Chef Ron Mendoza, uniting

the divergent cuisines of two cultures under 

one roof -- something common in New York but

more exotic on Florida’s Southern Gulf Coast.

“It took a little while for the people downhere to accept it,” Michael admits. “Now, it’s

 very popular.”

On a recent night, a large party ordered the

restaurant’s most dramatic dish, the sushi and

sashimi Boat for Four. This impressive, wooden

structure spans the entire length of a small

dining room table and is filled with 40 pieces

of sashimi and 24 pieces of sushi, along with a 

California roll, JB Roll, rainbow roll, tuna roll

and tuna tataki or seafood salad.

We started our culinary journey with Cirella’s

Signature Roll, featuring crunchy shrimp

tempura, asparagus, avocado, chives and

cream cheese, topped with baked shrimp and

sea scallops in a creamy dressing and drizzled

with eel sauce. The fresh flavor explosion was

enough to make my non-sushi-loving dinner

companions (or so they said...) help themselvesto seconds.

Cirella’s offers a full menu of cooked rolls and

raw rolls, along with seventeen Asian-inspired

appetizers. For those who prefer their seafood

breaded or drizzled with sauce, the Italian side

of Cirella’s menu also offers some tantalizing

appetizers, including mussels marinara and

fried calamari.

 And, of course, there are always the

meatballs! Other popular starters are zuppa

(soup) and antipasto, served either cold or hot.

The Zuppa di Pesce is served family-style and

includes seven types of seafood over linguine

and your pick of marinara, fra diavlo (spicy) orbianco (white) sauce.

For starters, we tried two of Cirella’s

gourmet salads, served with warm, seasoned

garlic knots. The sweet and tangy Paese Salad

features mesculin greens, candied walnuts,

dried cranberries, sliced apples and gorgonzola

cheese, drizzled with honey mustard. The

equally flavorful Insalata di Spinaca blends

baby spinach, warm dijon vinaigrette, pancetta,

artichoke hearts, red onions and shaved

 parmesan.

For the main course, Cirella’s menu is packed

dining style

“CIRELLA’S OFFERS A

FULL MENU OF COOKED

ROLLS AND RAW

ROLLS, ALONG WITH

SEVENTEEN ASIAN-

INSPIRED APPETIZERS. “

CIRELLA’SBY LAURA CUMMINGS

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with classic Italian dishes, as well as tantalizing modern

approaches to Italian cuisine. Feeling overwhelmed

with the choices, we turned to our server, Ella, who was

delighted to share her favorite picks.

Of the nine House Plates, she recommended the Pollo

Scapariello -- combining oven-roasted chicken with

sausage, onions, roasted potatoes and peppers -- or the

 Vitello di Parma -- veal medallions sauteed in olive oil

with tomato, fresh mozzarella, prosciutto and basil over 

spinach.

I chose one of Michael Cirella’s signature dishes,the Costoletta di Vitello Parmigiana, an impressive

 veal parmesan served on an oversized plate with bone

 protruding from the 16-ounce chop. The veal is pounded

thin, breaded and pan fried, then topped with tomato

sauce and plenty of melted mozzarella. The size of this

hearty dish makes it perfect for sharing.

“It’s Italian comfort food,” Michael Cirella says. “You

can get veal parmesan anywhere, but you’re not going to

get veal parmesan like this. It’s an eye-catcher.”

My dining companion ordered the Shrimp Oreganata,

which features eight jumbo shrimp breaded with a 

 parmesan, garlic and oregano blend and infused with a 

creamy white wine sauce.

 Although we were feeling quite content in the relaxedatmosphere of Cirella’s, we couldn’t help but sample one

of the restaurant’s homemade desserts. While the classic

tiramisu is always tempting, we opted for the Tartufo ice

cream treat. With this cool, sweat dessert, chocolate and

 vanilla ice cream encase a cherry and almond center. The

entire treat is enrobed with dark chocolate. Split into

four, bite-sized pieces, this was the perfect ending to a 

delightful meal.

It’s easy to see why Cirella’s has been voted “Best

Italian Restaurant” and “Best Sushi” by readers of the

Fort Myers News-Press for the last four years in the

newspaper’s “Best of Southwest Florida” poll.

Cirella’s is located at 25265 Chamber of Commerce

 Drive in Bonita Springs. Although walk-ins are

welcome, reservations are recommended by calling

(239)948-3885.

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DISTINGUISHED SELECTION OF 80 WINES

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COOKING CLASS DEMONSTRATIONS MON & WED 12:30PM

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The best homemade breakfast and lunchin Bonita Springs!

WINNER-2008/2009/2010/2011/2012 BEST OF BONITA

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including eggs,omelets, pancakes, waffles, homemade soups,

salads, chili,Taylor Pork Roll, scrapple, sausage gravy, corned

beef hash, creamed chip beef, roast beef and turkey and

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Lifestyle Magazine is looking to featuresome of South Florida’s most pampered pets.Please submit a photo of you & your petfor consideration for an upcoming issue to:

[email protected]

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Caring people , caring for people . www.LeeMemorial.org

E

ven with a diagnosis o prostate cancer, Glades

County resident Don Crosswell ound his surgerysimple and recovery quick. Robotic surgery made the

diference in Don’s patient experience and allowed him

a rapid return to his normal activities. To read more o 

Don’s story, please visit www.LeeMemorial.org/caring

Don CrosswellRobotic Surgery Patient

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ARTS & ENTERTAINMENT

OCT 1-NOV 22HAUNTED BY DEATHMurder Mystery Dinner Train/Seminole Gulf Railway(239)275-8487 orwww.semgulf.com/murder-mysteries

OCT 3-27SHOUT! THE MODMUSICALBlackburn Hall, 701 5th Ave.

S, Naples(239)263-7990 orwww.naplesplayers.org

OCT 4-6TOM JONES: THEPAINTING EXPERIENCECenter for the Arts of Bonita Springs(239)495-8989 orwww.artcenterbonita.org

OCT 5-JAN 5‘POP ART’ WITH ANDY WARHOL EXHIBITIONCenter for the Arts of BonitaSprings (Free family activitieson Saturdays)(239)495-8989 orwww.artcenterbonita.org

OCT 5-7RHYTHM & REELS REDFISHTOURNAMENT/MUSICFESTIVALThe Resort at Marina Village,

Cape Coral(239)541-5000 orwww.rhythmandreels.com

OCT 6PLANETARIUM THEATER:BATMAN RETURNSCalusa Nature Center andPlanetarium, Ft. Myers(239)275-3435 orwww.calusanature.org

OCT 7TASTE OF COCONUTPOINTCoconut Point Mall, Estero(239)992-9966 or

www.simon.com

OCT 7&9BEAUTIFUL BRASSDaniels Pavilion, NaplesPhilharmonic Centerfor the Arts(239) 597-1900 orwww.thephil.org

OCT 11-NOV 179 TO 5 THE MUSICALBroadway Palm DinnerTheatre(239)278-4422 orwww.broadwaypalm.com

OCT 11LIVE AT THE PROMENADE:DANCE AROUND THEWORLDPromenade at Bonita Bay,Space 114(239)495-8989 or www.artcenterbonita.org

OCT 11-31HAUNTED WALK Calusa Nature Center andPlanetarium, Ft. Myers(239)275-3435 or www.

calusanature.org

OCT 13PLANETARIUM THEATER:Rocky Horror Picture ShowCalusa Nature Center andPlanetarium, Ft. Myers(239)275-3435 or www.calusanature.org

OCT 14NICOLE BRITT/ WAY-FM25th ANNIVERSARY SERIESGermain Arena, Estero(239)948-7825 or www.germainarena.com

BATTLE OF THE BORO’SIV: DOO-WOP/OLDIESBarbara B. Mann PerformingArts Hall(239)481-4849 orwww.bbmannpah.com

OCT 15-31LAKES PARK HALLOWEENEXTRAVAGANZA/SCARECROWS IN THE PARK Lakes Regional Park, 7330Gladiolus Drive, Ft. Myers(239)533-7575 or www.parkenrichmentfoundation.org

OCT 18

LIVE AT THE PROMENADE:EVENING OF JAZZPromenade at Bonita Bay,Space 114(239)495-8989 orwww.artcenterbonita.org

OCT 19-NOV 16ADVENTURES OF FLATSTANLEY Broadway Palm Children’sTheatre

(239)278-4422 orwww.broadwaypalm.com

OCT 19-21 & 26-28OKTOBERFESTGerman American SocialClub, Cape Coral(239)283-1400 orwww.gasc-capecoral.com

OCT 21GOING FOR BAROQUE!Daniels Pavilion, NaplesPhilharmonic Center Arts(239) 597-1900 orwww.thephil.org

HAVE AN EVENT COMING UP?Email us at [email protected]

ESTERO EVENTSO C T O B E R 2 0 1 2

calendarofevents

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OCT 23-NOV 17LEND ME A TENORFlorida Repertory Theatre,Ft. Myers(239)332-4488 orwww.floridarep.org

OCT 24-NOV 17LES LIASONSDANGEREUSESTobye Studio Productions,701 5th Ave. S, Naples(239)263-7990 orwww.naplesplayers.org

OCT 25NAPLES PHILHARMONICORCHESTRA: FREECONCERTCambier Park, 755 8th Ave.S., Naples(239) 597-1900 orwww.thephil.org

OCT 26EVENING WITH DOOBIEBROS.

Hayes Hall, NaplesPhilharmonic Centerfor the Arts(239) 597-1900 orwww.thephil.org

OCT 26-31FRIENDLY FORESTCalusa Nature Center andPlanetarium, Ft. Myers(239)275-3435 orwww.calusanature.org

OCT 27-28ESTERO FINE ART SHOWMiromar Outlets(239)948-3766 orwww.miromaroutlets.com

OCT 27HALLOWEENSPOOKTACULARHayes Hall, NaplesPhilharmonic Centerfor the Arts(239)597-1900 orwww.thephil.org

SPORTING EVENTS

OCT 5ESTERO HIGH FOOTBALL

 VS. CAPE CORALEstero High School(239)947-9400 or est.leeschools.net/athletics.html

OCT 12FGCU M. SOCCER VS.USC UPSTATE

Coaches vs. Cancer/ wearpink - Alico Arenawww.fgcuathletics.com

OCT 12-13SEASON OPENER:EVERBLADES VS.ORLANDO SOLAR BEARSGermain Arena(239)948-7825 orwww.germainarena.com

OCT 13FGCU W. SOCCER VS.STETSONMad Hatter/Kick Pink NightAlico Arena

www.fgcuathletics.com

OCT 19FGCU W. SOCCER VS.KENNESAW STFree admission to youthwearing soccer jerseysAlico Arenawww.fgcuathletics.com

OCT 19ESTERO HIGH FOOTBALL

 VS. CYPRESS LAKEEstero High School(239)947-9400 or est.leeschools.net/athletics.html

OCT 19FGCU VOLLEYBALL VS.MERCER

 Youth Volleyball NightAlico Arenawww.fgcuathletics.com

OCT 19EVERBLADES VS.ORLANDO SOLAR BEARSGermain Arena(239)948-7825 or

www.germainarena.com

OCT 20FGCU VOLLEYBALL VS.KENNESAW STATEAlico Arenawww.fgcuathletics.com

OCT 24 & 26EVERBLADES VS.S.CAROLINA STINGRAYSGermain Arena(239)948-7825 orwww.germainarena.com

OCT 27EVERBLADES VS.GREENVILLE RD WARRIORSGermain Arena(239)948-7825 orwww.germainarena.com

OCT 27FGCU VOLLEYBALL VS.STETSONMat Hatter/Dig Pink NightAlico Arena

www.fgcuathletics.com

OCT 30FGCU VOLLEYBALL VS.JACKSONVILLECostume Night - Alico Arenawww.fgcuathletics.com

OCT 31FGCU M. SOCCER VS.STETSONCostume Contest NightAlico Arenawww.fgcuathletics.com

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scene on site

llissa Morriso  n J  Tayll Patr   a ter, K hy Kallvan & T ro Cll  

s   i de mut ,h, Shelley arn r- ritt, J, eff S a e , li Esce & Ste anh   r

ackieA ,,, ri ia ne ha on Va Rite

Estero business leaders donned

Hawaiian shirts and leis for a

“Business After Hours” Luau Party

Aug. 23, hosted by San Carlos ParkSelf Storage. The Estero Chamber of

Commerce event included Hawaiian

decor and live entertainment by the

Dead Letter Band. The party was

co-hosted by Costco, Hemingway’s

Island Grill and California Pizza

Kitchen.

Ro ertr c l, Audra o o   s i er

y aj e ,  c Sc ee   e s Kelley Denny, Luisa Go z l  & ii   H g

BusinessAfter Hours

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GULFCOASFLORIDA 

UNIV ERSIT Y 

GR A DUA TE

STUDIES

There has never been a better time to expand your horizons,think about developing new skills or advancing your career.

"NMS@BSÐ%&"4iRÐ.EÎBDÐNEÐ&Q@CT@SDÐ2STCHDRÐENQÐHMENQL@SHNMÐNMÐNTQРL@MXÐCHRSHMBSHUDÐCNBSNQ@KÐL@RSDQiRÐ@MCÐBDQSHÎB@SDÐCDFQDDÐOQNFQ@LR

For more info: ÐÐÐlÐÐVVVEFBTDCTFQ@CT@SDÐÐlÐÐFQ@CT@SDEFBTDCT

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scene on site

Chris Goldhorn & Kellellyy u l olly & o ert n lez, er   essi  ,,, rine   ack nc

Jason her ,,, Gar  III a  el dd Schusterman s   L s James

The Diamond District and Cat Country 107.1

sent one lucky winner to Las Vegas for the

iHeart Radio Music Festival Sept. 21-22. The

iHeart Radio Music Festival Giveaway bash

was hosted by the Diamond District Aug.

24, and Jan Li of Fort Myers won the trip to

attend radio’s biggest live event. Eileen & Al Be udeJ ck n i i,, la, ason Sher

& B   ol rlo a

t  i et ’’’ rie Rick Swain, Todd Schusterma  ,,,, Flo SwS iai  JaJaso r an

iHeart Radio MusicFestival

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Select Plans: 10 or 20 games of your choice, same seat.

 Any Game, Any Time Plans: 10 or 20 ticket vouchers.

Receive A $20 Trail Café & Grill

GIFT CARD with any season ticket package purchase when you

mention the promo code “ESTERO LIFE”.Must be new season ticket package of at least $150, paid in full at time of purchase.

239.948.7825floridaeverblades.com

Great Tickets On Sale!

Get the free mobile app for your phone.

http://gettag.mobi

2012 / 2013

ON SALE NOW

Season Ticket Packages

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BY BRUCE TURKEL

AND another thing...

THE TWO MOST IMPORTANT WORDS IN SALES

We’re sitting in the large conference room of a 

Fortune 500 company in a small town somewhere in the

Northeast. The company has filled the room with their 

best thinkers — the president of industrial products,

their CIO and CMO and the VPs of marketing, product

development, IT, innovation, and consumer insight.

We’re here to present and discuss a new product and

 partnership opportunity that my client is pitching to the

Fortune 500 group. And our team is no slouch, either.

We’ve got the two founders of the company—who each

have more than 20 years of entrepreneurial success

in the market—our system designer, our carefully

selected celebrity spokesman (who’s name and photo

 you’d recognize in an instant if I included it here), and

me.The best part is that the Fortune 500 team loves

the concept. They understand how it makes sense for 

their business: They see the clear connection between

what our product offers and what their consumers are

looking for, and they’ve already figured out the value

 proposition and how it will both enhance customer 

loyalty and generate a brand new revenue stream.

In other words, they’re ready to buy.

There’s just one little problem: My client won’t

shut up.

She’s so excited about her business that she feels the

need to explain every detail of the plan to the group —

even though they’ve already told us that they get it. And

she’s so wrapped up in her unfolding rap that she’s notglancing in my direction or at her partner. If she

did, she’d see that we’re both vainly trying to

signal her to be quiet.

Finally the meeting ends, a good 45 or 

50 minutes later than it should have. The

folks from the Fortune 500 team are very

 polite and friendly as they walk us out and

 promise to be in touch. And when we pile

into our rented mini van, the client high

fives everyone on the team for a great

 presentation. On the way to the

airport we stop for a celebratory

dinner and a few great

bottles of wine.Of course you

know what came

next. A whole lot

of nothing. The

buyers didn’t call

back when they

said they would,

and after some

gentle prodding,

the head of the

Fortune 500 team

told my client that they’d decided to “back burner the

 project for a bit while they prioritize their activities.”

That’s corpspeak for “don’t call us, we’ll call you.”

What happened? Simply put, it was a classic case

of talking the buyer right out of the sale. What had

seemed like a good idea at first got more and more

mundane and more and more complicated as the sales

 pitch meandered on and on. My client had violated the

cardinal rule of sales: “always take yes for an answer.”

Her prospect wanted to buy until she convinced them

that they didn’t.

“Yes” is the most you can hope for in a presentation.

“Yes” is what you’re working towards. “Yes” is what you

want. Who cares if you spent weeks perfecting your 

 presentation and you have to cut it short? Who cares if  you’re only up to point four of a 17-point outline? Who

cares if you flew halfway across the country to make

 your pitch? When your buyer is ready to sign on the

dotted line, end the PowerPoint and turn the projector 

off. After all, showing your full dog-and-pony show isn’t

the goal — getting to “Yes” is what you’re there for in

the first place.

Decisions — no matter how large — are often made

without all the facts. And once the decision has been

made to purchase, more facts can only do one of two

things: enhance the decision or kibosh the deal. But

when you’re already got a “Yes,” how much more can

 you enhance it? Why press your luck and risk snatching

defeat from the jaws of victory?The simple solution in sales presentations

— especially the ones that are going well

— is to let the buyer talk as much as

 possible. And to do that, just remember 

the two most important words in

sales: Shut Up.

There. I’ve made my point and I’ll

take my own advi…

 Bruce is a branding expert

who makes his clients’ brand

experiences more valuable.

 He’s worked with great

organizations including

 Discovery Channel, Baptist

 Health, MetCare, and Miami.

 He’s spoken at MIT, Harvard,

and hundreds of conferences.

 He’s been on NPR and CNN and

 featured in The New York Times

and Fast Company Magazine.

 He has published three books on

advertising including Building

 Brand Value.

You can reach Bruce at bturkel@

turkel.info LP

50   OCTOBER 2012 | LIFESTYLEMAGAZINEGROUP.COM

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2012-13 Basketball Season Tickets

AVAILABLE NOW!

Visit the Alico Arena ticket office

or call 239-590-7145 today!

Combined season tickets for both

teams available at a 50% discount

PURCHASE YOUR TICKETS NOW!ORDERS WILL BE FILLED THIS MONTH

ON A FIRST-COME, FIRST-SERVE BASIS!

11/13 MIAMI 7:05 PM

12/1 LOYOLA - MD 7:05 PM12/13 FIU 7:05 PM

NON-CONFERENCE OPPONENT HIGHLIGHTS INCLUDE:

UCF VS FGCUFIU VS FGCU

M E N ’ S B A S K E T B A L L W O M E N ’ S B A S K E T B A L L

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