estudio34 presents london search love 2015 | the top 10 facebook and twitter advertising hacks of...
TRANSCRIPT
![Page 1: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/1.jpg)
10 Crazy Paid Facebook & Twitter Advertising Hacks for Insanely Powerful SEO & Link Building
Brought to you by:
www.wordstream.com/learn#searchlove @larrykim
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A Few Random Facts About
Me
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Today is My First Time Visiting London!
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PreviouslyVisitedNever Visited
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Actual Photos From My Commute From Boston to Searchlove
Yesterday …
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Originally from Winnipeg, Canada
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Lots in Common Between UK &
Canada
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We Both Have Very Colourful Money!
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We Have The Monarchy in Common!
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The Queen = Most Popular Person in The
World!!Vs.
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The Queen = Owns All My Stuff
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Not Much Stuff Named After Canada Here…
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Doesn’t Resemble Any Canadian Water I’ve Ever
Seen…`
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Today, I Live in New England!
(USA)
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Actual Photos of Boston From February This Year
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I Live in Harvard Square, Cambridge, MA
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WordStream’s Global Headquarters in Boston
2008
2015
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The Boston Tea Party
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How Autocomplete Describes the 50 States…
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You’re Attending a Session on
PAID Social Media Ads…
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BIG AD BUDGETS
NOT REQUIRED!
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You Can Do Paid Social Ads with
£50!
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Doh! 125 Slides* in 45 minutes!
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Why Paid Social
Ads?
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#1: Ridiculous Amount of Time on Social Media
28%28% of online
time is spent social networking.
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#2: Facebook Organic Reach Stinks
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#3: Most of Your Content Goes Nowhere
5% of WordStream Content = 56% of Page views
More Than Half of Content got less than 500 Page views
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#4: Low Brand
Recall for SEO
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Brought to you by:
#5: Search Ads Are Great, But ExpensiveTOP COST PER CLICK ON BING ADS
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#6: Typical Conversion Rate Via Content <1%
Traffic Generation Activities
Engage with Content
Captured Lead
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So, Many Content/Social/PPC Marketing Efforts Actually More
Like …
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How does Content
Marketingreally work
?
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This (almost) never happens!
How it actually works...
Repeat Step 1 and 2 many times until something
sticks.
Step 3 is a myth. Instead, visitors who have a positive
experience may remember your brand and be biased to come to
you in the future.
A B
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How to make:STEP 2 (Promotion)& Step 3 (Sales)
Happen with greater magnitude & frequency?
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(a) Paid Social Ads Provide Highly Scalable Content Promotion
CREATEProduce content
& share on social
AMPLIFYSelectively promote top content on social media
TAGBuild remarketing
audience by tagging site visitors with a
cookie
STAR
T / G
O
3
1
2
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ADVERTISETarget your
audience with display & social ads promoting
offers
FILTERApply behavioral and demographic filters on audience
CONVERTCapture qualified leads or sale
END / REPEAT
4
6
5
(b) Social Ads Turn Visitors into Leads & Customers
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The Top 10 Paid Social Media Advertising Hacks of All
Time!
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We’re Focusing on Facebook & Twitter Today
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Apologies to Google+ Fans…
SOCIAL NETWORKINGOn Google+
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Quality Score in
Facebook and Twitter
Ads!
Larry’s #10 Social Ads Hack:
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Why SEOs Are So Awesome at Paid Social Media
Advertising
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How Does Google Search Decide Which Ad is Shown
Where? Ad Rank
Quality Score
Max CPC Bid Amount
x
=
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HIGHER POST ENGAGEMENT
Higher Relevance Score
HIGHER RELEVANCE SCORE
More Impression Share and Lower Cost Per
Engagement
“Relevancy Score” in Facebook
=
=
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“Quality Adjusted Bid” in Twitter
HIGHER Relevance, Resonance, Recency =
HIGHER Quality Adjusted Bid =MORE Ad Impressions at Lower
Cost
RESONANCE: Are consumers engaging your Tweet? Do they retweet,
favorite, or reply?
RELEVANCE: Is your Tweet related to things a user is
interested in?
RECENCY: Is your Tweet fresh? Fresher Tweets get
higher priority.
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Higher Engagement Rate = (Much) Lower Cost Per Engagement
Engagement RateCost per engagement
$.005 $.02 $.03 $.08
68%
7%
21%
37%
$3.001%
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1% Increase inPost Engagement5% Reduction in Cost Per Engagement!
“Quality Adjusted Bid” in Twitter
=
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Quality Score & Ad Impression Share
A TYPICAL TWITTER CAMPAIGN
FEWER AND FEWER AD IMPRESSIONSAS THE CAMPAIGN AGES!
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High QS (Great!)• High Ad Impression Share• Low Cost Per Engagement• More Qualified People!
Low QS (Terrible!)• Low Ad Impression Share• High Cost Per Engagement• More Unqualified Randos…
Get a High Quality Score! (Duh) High Post Engagement = High Quality Scores
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Tweet More Often and Only Promote Your Best Stuff
(Unicorns!)
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Just Say NO to Promoting Junk UpdatesI DON’T PROMOTE EVERY TWEET
BUT WHEN I DO, THEY HAVE +15% ENGAGEMENT RATES AND
1 PENNY CPE’S
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How to Find High Engagement Posts? (Unicorns!)
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Promote Your BEST Stuff Instead (Top 1-2%)
RETWEETS1,488
FAVORITES1,284
6:15AM – 7 Mar 2015
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Paid Social Ads ROI Analysis:
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How to ALWAYS Get High Quality Scores??
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Larry’s Organic & Paid Social Network Sharing/Posting Pyramid Scheme
1. Lots of stuff (organically) to Twitter
2. Post Top stuff from Twitter, to LinkedIn & Facebook
3. Pay to Promote the Unicorns on Facebook & Twitter!
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Paid Social Hunger Games#searchlove @larrykim
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Paid Social MONEYBALL!
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Paid Social Media Ads.
Organic Social & SEO
vs.
What’s The Biggest Difference??
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Paid Social = Be Picky!
Cast a Narrow Net, Maximize Engagement
Rates.
![Page 62: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/62.jpg)
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Larry’s #9 Social Ads Hack:
Turn Low Engagement Updates Into High
Engagement Posts w/ Keyword Targeting (and
other Targeting Methods)
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zOMG 10X Higher Engagement By Targeting #alphabet
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Generates Valuable PR Exposure & Links
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Precise Ad Targeting Boosts Engagement Rate
![Page 66: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/66.jpg)
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Larry’s #8 Social Ads Hack:
Increase Commercial Intent (Chance of
People Buying Your Stuff) Using “In-
Market Segments”
![Page 67: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/67.jpg)
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WebsiteHITS
How Idiots Track Success
![Page 68: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/68.jpg)
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Precise Ad Targeting Boosts Engagement Rate
![Page 69: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/69.jpg)
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“Partner Audiences” in Twitter
![Page 70: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/70.jpg)
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Larry’s #7 Social Ads Hack:Further Increase Commercial Intent Using Demographic Targeting
![Page 71: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/71.jpg)
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Demographic Ad Targeting in Facebook
![Page 72: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/72.jpg)
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Demographic Ad Targeting in Twitter
![Page 73: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/73.jpg)
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Larry’s #6 Social Ads Hack:
Social Media
Remarketing
I’LL BE
BACK
![Page 74: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/74.jpg)
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Custom Website Audiences in Facebook
![Page 75: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/75.jpg)
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Tailored Website Audience in Twitter
![Page 76: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/76.jpg)
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Power of Social Remarketing
So Push HARD OFFERS (Sign-Ups, Consultations, Downloads, etc.)
EngagementRates!ConversionRates!
3X2X
![Page 77: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/77.jpg)
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Larry’s #5 Social Ads Hack:
Super Remarketing! Combining
Remarketing + Demographic +
Behavioral Targeting + High Engagement
Content
![Page 78: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/78.jpg)
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Behold The Awesome Power of Super Remarketing
Behavioral & Interest Targeting = They’re interested in your stuffRemarketing = They Recently Checked Out Your Stuff
Demographic Targeting = They Can Afford to Buy Your Stuff
Target a Narrow Audience That
Meets all 3 Criteria = $$$
![Page 79: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/79.jpg)
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Larry’s #4 Social Ads Hack:
Custom Audiences
![Page 80: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/80.jpg)
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The Evolution of Display Ad Targeting
5. Website Targeting(e.g. Inc. Magazine or Home & Garden Weekly)
3. Interests & Market Segments(e.g. Business Services, Photography)
4. Keyword Targeting(e.g. Articles containing “Health Insurance”)2. Remarketing(e.g. People who visited the “buy” page of your website)1. Identity(e.g. Specific emails or phone numbers)
![Page 81: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/81.jpg)
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New “Tailored Audiences” or “Custom Audiences”
![Page 82: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/82.jpg)
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People-Based Marketing is LikeEmail Marketing But Better
Email MarketingLimit number of blasts toreduce unsubscribes.5-2% unsubscribes each blastPeople Need to opt into your listTons of unqualified emails on the list
People-Based MarketingFixed
FixedFixedFixed
![Page 83: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/83.jpg)
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Identity Marketing Using Custom Audiences in Social Ads
Identity based marketing opens up a TON of new and exciting advertising
use cases!
![Page 84: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/84.jpg)
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This is a True Story
![Page 85: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/85.jpg)
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Shared the Article on My Social Media
![Page 86: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/86.jpg)
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Promoted Post to My List of Influencers
![Page 87: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/87.jpg)
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Story Picked Up in Marketing Land in 2 Hours
![Page 88: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/88.jpg)
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+500 Press Pickups in 48 Hours
SATURDAY MONDAYFRIDAY
![Page 89: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/89.jpg)
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Custom Audience Social Ads ROI Analysis:
I DON’T PROMOTE
EVERY TWEET
BUT WHEN I DO, I TARGET RIDICULOUSLY INFLUENTIAL TWITTER
USERS
• 500 High Value Press Pickups + Links
• Massive Brand Exposure• +100k Site VisitorsTotal Cost: $50Total Time 10 minutes
![Page 90: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/90.jpg)
Another True Story
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![Page 91: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/91.jpg)
Shared the Article on My Social Media
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![Page 92: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/92.jpg)
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Promoted Post to My List of Influencers
![Page 93: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/93.jpg)
Business Insider Asks To Publish Story
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![Page 94: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/94.jpg)
Shared the Article on My Social Media
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![Page 95: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/95.jpg)
Promote Your Unicorns, Larry!
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![Page 96: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/96.jpg)
Promoted Post to My List of Influencers
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![Page 97: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/97.jpg)
Fox News Producer Emails One Hour Later
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![Page 98: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/98.jpg)
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![Page 99: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/99.jpg)
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![Page 100: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/100.jpg)
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Facebook Baby Hoodie ($25 value!) #ppckid
![Page 101: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/101.jpg)
Custom Audience Social Ads ROI Analysis:
ONE DOES NOT SIMPLY BOOST
POSTS
• Live Interviews with Fox, BBC, etc.
• 250 High Value Press Pickups + Links
• Massive Brand Exposure• +100k Site Visitors• I’m a Columnist on Business
Insider• Business Relationship /w
Facebook• Facebook Baby Hoodie worth
$25 Total Cost: $50Total Time 10 minutes
@larrykim #pubcon#searchlove @larrykim
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![Page 102: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/102.jpg)
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3.5 Million Links from 43k Domains in 6 Years
![Page 103: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/103.jpg)
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Larry’s #3 Crazy YouTube SEO HackUse Ads To Rank Organically on YouTube Videos!
![Page 104: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/104.jpg)
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How Do Videos Rank Organically?
![Page 105: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/105.jpg)
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Based on Video Engagement!
Subscribers
Comments
ViewsLikes
![Page 106: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/106.jpg)
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![Page 107: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/107.jpg)
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Hack: Use Email Targeting For YouTube Ads to Buy Engagement Required for
SEO Ranking
REMARKETING LIST
Website visitorsMobile app usersCustomer emails
Remove Add to ad groups
List of email addresses you’vecollected.
![Page 108: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/108.jpg)
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0.00%20.00%40.00%60.00% 50.40% 48.99%
10.20%
Email Match Rate of Major Ad Platforms
![Page 109: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/109.jpg)
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Clone Your Customer List Using Similar Audiences!
![Page 110: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/110.jpg)
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Works for LinkedIn Pulse, Medium, etc.
![Page 111: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/111.jpg)
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More Profile Views Than President Obama
![Page 112: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/112.jpg)
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Works for Contributed Posts on Big Sites
![Page 113: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/113.jpg)
The Snowball Effect of Social Media Advertising
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![Page 114: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/114.jpg)
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Engagement Snowballs As You Go
![Page 115: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/115.jpg)
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Because Paid Social Ads Generate Fans!
![Page 116: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/116.jpg)
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Larry’s #1 Social Ads Hack:
Get Free
Clicks!
![Page 117: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/117.jpg)
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Buy 1 Retweet/Like, Get 3 Clicks Free!
![Page 118: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/118.jpg)
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$0.00 Cost Per Engagement?! RETWEETS10,603
FAVORITES6,117
2:10 PM – 1 Jul 2015
![Page 119: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/119.jpg)
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Summary: Larry’s Top 10 Social Ad HacksQuality Score in Social Ads!Post More, Promote Best StuffKeyword Targeting & Hashtags!In-Market Segments = Commercial IntentLayer Demographic Targeting
12345
Do Social MediaRemarketingCustom Audiences =Incredibly Precise TargetingUse Lists to Generate Positive EngagementLeverage FlywheelEffect of Social Media Ads
Free Clicks!
678910
![Page 120: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/120.jpg)
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Paid Social Ads: Highly Scalable Content Promotion
CREATEProduce content
& share on social
AMPLIFYSelectively promote top content on social media
TAGBuild remarketing
audience by tagging site visitors with a
cookie
STAR
T / G
O
3
1
2
![Page 121: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/121.jpg)
ADVERTISETarget your
audience with display & social ads promoting
offers
FILTERApply behavioral and demographic filters on audience
CONVERTCapture qualified leads or sale
END / REPEAT
4
6
5
Social Ads Turn Visitors into
Leads & Customers
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![Page 122: eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter Advertising Hacks of All Time](https://reader031.vdocument.in/reader031/viewer/2022030116/589e0c2a1a28ab67278b5f25/html5/thumbnails/122.jpg)
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Thank You, Searchlove!