4th Annual

“Great 2015 eTail event in Singapore. I was able to meet with the full South East Asian e-commerce ecosystem, build new useful connections, and learn about new key trends and solutions.”

Pierre Poignant, COO, Lazada

“Speaking at etail Singapore gave me an opportunity to shed some light on how our company is thinking about its mobile marketing strategy and spurred valuable conversations with new and existing partners in the e-commerce space and across different industries.”

Tito Costa, Managing Director, Zalora

Current sponsors include:

1 - 3 March 2016 Marina Bay Sands, Singapore

Few confirmed speakers include:

1. Roger Graell, Online Sales Director, Mango 2. Greg Smith, Chief Commercial Officer, The Co-

op 3. Hyun Wook Cho, Country Manager, Qoo10 4. Roger Egan, CEO, RedMart 5. Douglas Gan, Co-Founder, VanityTrove &

Vanitee 6. David Lee, Head of e-commerce, Electrolux

Major Appliances 7. Khánh Hồ Quang, CEO, Cungmua 8. John Vincent, Associate Director, Digital

Marketing & e-commerce, Marina Bay Sands 9. Anil Srinivas, Sr. Director, e-commerce, Levi

Strauss & Co 10. Pei Fen Loo, Chief Marketing Officer, Challenger

Technologies 11. Ganesh Subramanian, Head of New Initiatives,

Myntra.com 12. Ronan Hurley, Chief Operating Officer, Luxola 13. Punit Chahar, Director, Digital Marketing,

Jabong 14. Vikram Bhat, Chief Product Officer, Aditya Birla

Online Fashion 15. Eli Schwartz, Director of Marketing, APAC,

Survey Monkey 16. Shaun Lee, Co-Founder, MilkADeal 17. Veen Dee Tan, Head of Marketing, Fashion

Valet 18. Gary Wheelhouse, Chief Digital Officer, Harvey

Norman 19. Roger Yuen, Chief Executive Officer, Clozette 20. Narendrata Rahiesa, CMO and Co-founder,

Telunjuk.com 21. Billy Jeruknipis, Founder, Jeruknipis.com 22. Siew Wai Tang, Country Head, Malaysia,

Reebonz 23. Greg Smith, Chief Commercial Officer, The Co-

op 24. Tito Costa, Managing Director, Zalora 25. Subir Lohani, Managing Director, Carmudi 26. Patrick Steinbrenner, Regional Director, Zalora 27. Thomas Brochier, Founder, See Chic

28. Kei Shibata, Founder, Travel.jp & Hotel.jp 29. Bernard Lee, Head of Classified Sales,

Mudah.my 30. Natali Ardianto, Co-Founder & CTO, Tiket.com 31. Pawoot Pongvitayapanu, Founder & Managing

Director, Tarad.com 32. Betty Lam, Director, Vice President, E-Travel

Retail, DFS Group 33. Pierre Poignant, Chief Operating Officer, Lazada

Group 34. Dyson Yu, Director, e-commerce Channels, Asia

Pacific, Marriott International 35. Frank Kang, Founder, Alphea 36. Andhy Irawan, Founder & Managing Director,

Dafam Hotels 37. Kai Kux, Managing Director, Asia Venture Group 38. Jonathan Yabut, Chief of Staff, Winner of Season

1 Apprentice Asia, Air Asia Zest 39. Qiuyan Tian, Co-founder, Art Loft Asia 40. Vedanarayanan Vedantham, Head of Marketing,

Stayzilla.com 41. Martin Li, Country Manager, Duba-B8 42. Simon Torring, Head of Special Projects, Luxola 43. Martin Toft Sørensen, Co-Founder & Managing

Director, WearYouWant 44. Minh Bui, Southeast Asia e-commerce Marketer,

EcomEye 45. Mallika Kapoor, Head of PR & Influencer

Marketing, Luxola 46. Jeffrey Siy, Co-Founder, Galleon.ph 47. Cyrille Gattiker, Chief Product Officer, Duriana 48. Paddy Rangappa: Marketing Consultant &

Trainer; ex-Vice President – Brand Development at McDonald’s

49. Sith Joe Sicoravit, General Manager - Corporate Strategy & Development, Central Group of Companies

50. Jacqueline van den Ende, Founder & Managing Director, Lamudi Philippines

51. Rahul Asthana, Regional Marketing Director, e-commerce & Digital, Kimberly-Clark

52. Viola Tan, Co-Founder and Director, Love, Bonito

1st March 2016, Technology Evaluation & Benchmarking Day

Join us for our inaugural technology evaluation and benchmarking day. Delegates will benefit from 6 exclusive and in-depth retailer led roundtables on how they are currently working with key technology partners to create superior customer experiences. Roundtable topics to be discussed include customer experience, data analytics, payments, personalization and much much more. The day also features three in-depth presentations and discussions on the most important issues currently faced in the Asian e-commerce industry. 08.30 Registration & coffee 08.55 Conference opening remarks

Mitha Srinivasan, Conference Director, eTail Asia 09.00 Chair’s opening remarks 09.10 Opening Keynote address:

Breaking down the challenges of running a business that is ‘multi-country’: How can you successfully expand across the region by using the right technology? Confirmed speaker: Chan Park, Head of APAC (Ex-China) Expansion, Uber

09.30 Case study: How can improved partner collaboration improve your customer’s omni-channel experience? Confirmed speaker: Marc McAllister, VP & Managing Director of Asia Pacific, Harley-Davidson Motor Company

09.50 – 10.20 (1st session) 10.20 – 10.50 (2nd session)

Attendees to choose one of the six roundtables below with moderators moving from one table to another every half an hour session. Retailer roundtable 1: Conversion Increasing conversion through best in class personalization strategies Retailer roundtable 2: Data Analytics Capturing and analyzing your data: What information do you need to take your business to the next level? Retailer roundtable 3: Platforms Go big or go home: As your market share and customer base increases how can your platform provider best give you the tools to grow? Retailer roundtable 4: Payments Reserved for Worldpay Retailer roundtable 5: Delivery Delivery as a differentiator: Satisfying your customer and beating the competition through effective delivery models Retailer roundtable 6: Mobile Ramping up your mobile strategy to increase your customer base- What do you need to do?

10.50 Morning networking break 11.30 Case study:

Achieving omni-channel and international success: How can you better align your cross border and digital strategy? Confirmed speaker:

Rania Awad, e-commerce Director, Your Chemist Shop 11.50 Capitalizing on partnerships: How can you effectively collaborate with partners to gain a competitive edge in

a crowded online space? Confirmed speaker: Jia En Teo, Co-founder, Roomorama

12.10 – 12.40 (3rd session) 12.40 – 13.10 (4th session)

Attendees to choose one of the six roundtables below with moderators moving from one table to another every half an hour session. Retailer roundtable 1: Conversion Increasing conversion through best in class personalization strategies Retailer roundtable 2: Data Analytics Capturing and analyzing your data: What information do you need to take your business to the next level? Retailer roundtable 3: Platforms Go big or go home: As your market share and customer base increases how can your platform provider best give you the tools to grow? Retailer roundtable 4: Payments Reserved for Worldpay Retailer roundtable 5: Delivery Delivery as a differentiator: Satisfying your customer and beating the competition through effective delivery models Retailer roundtable 6: Mobile Ramping up your mobile strategy to increase your customer base- What do you need to do?

13.10 Networking lunch 14.10 Case study:

The growth of online marketplaces for services: How is Vakilsearch improving customer loyalty through an effective CRM strategy? Confirmed speaker: Hrishikesh Datar, Founder & CEO, Vakilsearch

14.30 Case study: The key to powerful creative campaigns: How can you effectively reach the hyper-digital, super-busy consumer? Confirmed speaker: Paddy Rangappa: Marketing Consultant & Trainer; ex-Vice President – Brand Development at McDonald’s

14.50 – 15.20 (5th session) 15.20 – 15.50 (6th session)

Attendees to choose one of the six roundtables below with moderators moving from one table to another every half an hour session. Retailer roundtable 1: Conversion Increasing conversion through best in class personalization strategies Retailer roundtable 2: Data Analytics Capturing and analyzing your data: What information do you need to take your business to the next level? Retailer roundtable 3: Platforms Go big or go home: As your market share and customer base increases how can your platform provider best give you the tools to grow?

Retailer roundtable 4: Payments Reserved for Worldpay Retailer roundtable 5: Delivery Delivery as a differentiator: Satisfying your customer and beating the competition through effective delivery models Retailer roundtable 6: Mobile Ramping up your mobile strategy to increase your customer base- What do you need to do?

15.50 Case study: How is roKKi connecting and entertaining passengers of Air Asia, the world’s largest low-cost airline? Confirmed speaker: Jonathan Yabut, Marketing Head, roKKi, Air Asia, Winner of Season 1 Apprentice Asia

16.10 Closing keynote case study: Unlocking international expansion: How has Norbreeze Group successfully expanded in an increasingly competitive world? Confirmed speaker: Allan Vincentz, Group Digital Manager, Norbreeze Group (Brands represented include Pandora, Bering, Cath Kidston, Cocomi, Timberland Watches)

16.30 Chair’s closing remarks 16.40 End of Pre-Conference day

2nd March 2016, Main Conference Day 1 08.00 Registration, coffee & opportunity to view exhibition 08.30 Conference opening remarks

Mitha Srinivasan, Conference Director, eTail Asia 08.35 Chair’s opening remarks

ACCELERATING YOUR E-COMMERCE GROWTH STRATEGIES 08.40 Global Keynote:

Creating a global e-commerce strategy – How has Mango successfully adapted to vastly different local markets? Confirmed speaker: Roger Graell, Online Sales Director, Mango

09.00 Keynote Address: Successfully shifting your customers offline to online: How do you gain your customers’ trust? Confirmed speaker: Timothius Martin, Head of Online Marketing, MatahariMall

09.20 eTail Ambassadors All-star panel: The convergence of online & offline: Creating a marketing strategy that combines the best of both to enhance your customers’ experience Confirmed speakers: Hyun Wook Cho, Country Manager, Qoo10 Tito Costa, Managing Director, Zalora Sith Sicoravit, General Manager - Corporate Strategy & Development, Central Group of Companies

10.00 Keynote address: The rise of on-demand e-commerce: What opportunities and threats does this new model pose? Confirmed speaker: Roger Egan, CEO, RedMart

10.20 Networking break and opportunity to view the exhibition PERSONALISING THE CUSTOMER JOURNEY TO INCREASE CONVERSION

11.00 All-star panel: Moving away from discounts: How can you better re-engage your customers to increase customer loyalty in a crowded market place? Moderator: Max-F. Scheichenost, Founder & Managing Partner, Alps Venture Panelists: Khánh Hồ Quang, CEO, Cungmua Pei Fen Loo, Chief Marketing Officer, Challenger Shahin Padath, e-commerce and Business Development Director, Adidas Rahul Asthana, Regional Marketing Director, ecommerce & Digital, Kimberly-Clark Joel Leong Yong Siang, Co-Founder, ShopBack

11.40 Sponsor case study: Unlocking new revenue streams for the ecommerce ecosystem: Opportunities for sellers in marketplaces, 3PLs, CPGs, retailers Confirmed speaker: Venkataramana Rao Nott, Founder, CEO, Vinculum Group

12.00 Sponsor case study: Reserved for Rakuten Marketing

12.20 All-star panel: How to personalise & reach your customers across multiple touch points to present a consistent brand image and increase turnover Confirmed speaker: Sophia Buxton, Regional Head of Marketing - APAC Tigers, Groupon Neil Thomas, VP APAC, Leadmedia Group

13.00 Sponsor case study: Reserved for Bazaarvoice Confirmed speaker: Zach Hotchkiss, Vice President of Asia-Pacific, Bazaarvoice

13.20 Sponsor case study: Beyond traditional loyalty programs: How can you monetize the shift from mono-line to multi merchant loyalty? Confirmed speaker: Nagesh Devata, Senior Vice President, Acceptance & Merchant Development, Asia Pacific, MasterCard

13.40 Networking lunch and opportunity to view the exhibition STREAM A

CREATING COMPELLING

CUSTOMER EXPERIENCES

STREAM B

ROLLING OUT THE PERFECT MOBILE

ASIAN COUNTRY CLINICS (60 minutes each)

(Limited to 30 people only) Join the interactive country

E-COMMERCE CASE STUDY REVOLUTION

(60 minutes each) (Limited to 30 people only)

STRATEGY clinics to hear from an expert panel followed by in-depth roundtables on what the

biggest online trends are in each market

14.40 Panel discussion: Improving customer experience on and off the website - How can you achieve higher customer satisfaction & retention? Confirmed speakers: Qiuyan Tian, Co-founder, Art Loft Asia Patrick Steinbrenner, Regional Director, Zalora Thomas Brochier, Founder, See Chic Vincent Lau, Director, e-commerce, Asia Pacific, Deckers Outdoor

Panel discussion: Getting your mobile strategy right – What initial steps must you take to ensure success? Confirmed speaker: Cheryl Goh, Group Vice President of Marketing, GrabTaxi Timothius Martin, Head of Online Marketing, MatahariMall Mukesh Agarwal, CEO, RevX

Indonesia: Asia’s hottest market – How can your business enter a market with high infrastructural challenges & immense competition? Confirmed speakers: Natali Ardianto, Co-Founder & CTO, Tiket.com Andhy Irawan, Founder & Managing Director, Dafam Hotels Narendrata Rahiesa, CMO and Co-founder, Telunjuk.com Billy Jeruknipis, Founder, Jeruknipis.com

Customer loyalty: The Infinite Purchase Path: How can you better engage with your customers beyond the final conversion? Confirmed speaker: David Lee, Head of e-commerce, Electrolux Major Appliances

15.20 Sponsor case study: Reserved for Appier

Sponsor case study: Mobile app remarketing: How to engage and re-engage your customer through mobile apps?

15.40 Case study: Data journalism: The love child of big data and content marketing Confirmed speaker: Bjorn Sprengers, Chief Marketing Officer, PropertyGuru Group

Case study: How do you get your customer to the end of the customer conversion funnel using mobile? Confirmed speaker: Dyson Yu, Director, e-commerce Channels, Asia Pacific, Marriott International

Malaysia: Asia’s untapped market - How can you tap into the increasingly online savvy population of Malaysia? Confirmed speakers: Bernard Lee, Head of Classified Sales, Mudah.my Shaun Lee, Co-Founder, MilkADeal Siew Wai Tang, Country Head, Malaysia, Reebonz Veen Dee Tan, Head of Marketing, Fashion Valet Christopher Strauch, Founder and CEO, GlassesGroupGlobal

Last mile delivery: How to ensure that your customer is being delivered the right product at the right time Confirmed speaker: Pierre Poignant, Chief Operating Officer, Lazada Group

16.00 Sponsor case study: Transforming the customer experience with practical Omni channel strategies that inspire and convert

Sponsor case study: How to encourage conversion by ensuring your mobile site stands out against your competitors

16.20 Case study: Delighting the customer: How has L'Oréal created a virtual experience for its customers? Confirmed speaker:

Case study: Mobile penetration in the travel industry: How is travel.jp engaging its customers on mobile? Confirmed speaker:

Christophe Eymery, Head of Digital & Media, L'Oréal Australia & New Zealand

Kei Shibata, Founder, Travel.jp & Hotel.jp

16.40 Networking afternoon break STREAM A (continued)

CREATING COMPELLING

CUSTOMER EXPERIENCES

STREAM B

ROLLING OUT THE PERFECT MOBILE

STRATEGY

COUNTRY CLINICS (60 minutes each)

Join the interactive country clinics to hear from an expert

panel followed by in-depth roundtables on what the

biggest online trends are in each market

17.10 Case study: The Myntra success story: How has Myntra become India’s largest app-only fashion store? Confirmed speaker: Ganesh Subramanian, Head of New Initiatives, Myntra.com

Panel discussion: How to turn your mobile traffic into increased revenue opportunities Confirmed speaker: Thanawat Malabuppha, CEO & Co-Founder, Priceza

India: Asia’s most accelerated growth market – Evaluating the long term profitability of a market with over 150 million active internet users Confirmed speakers: Punit Chahar, Director, Digital Marketing, Jabong Vikram Bhat, Chief Product Officer, Aditya Birla Online Fashion Vedanarayanan Vedantham, Head of Marketing, Stayzilla.com Ganesh Subramanian, Head of New Initiatives, Myntra.com

Boardroom for retailers only (invite only) Back due to popular demand, eTail Asia 2016 will once again host the retailers-only roundtable. Join 20 of your peers to discuss what your biggest challenges are and how can you best overcome them. Moderated by: Gary Wheelhouse, Chief Digital Officer, Harvey Norman

17.30 Sponsor case study: Moving down the customer funnel: How can you better track your customer during the different stages of the buying cycle?

17.50 Chairperson’s closing remarks 18.00 eTail Asia party

3rd March 2016, Main Conference Day 2 08.30 Registration, coffee & opportunity to view exhibition 08.45 Chair’s opening remarks

E-COMMERCE REVOLUTIONARIES: DRIVING OMNI-CHANNEL INNOVATION 08.50 Keynote address:

Multi-channel strategy transformation – How is Target Australia providing a seamless experience to its customers? Confirmed speaker: Mat Medcalf, Head of Digital Marketing, Target Australia

09.10 Case study: The Co-op: The evolution from a university bookshop to an omni-channel retailer Confirmed speaker: Greg Smith, Chief Commercial Officer, The Co-op

09.30 All-star panel: Next-generation Omni-channel customer engagement strategies: How can you strengthen your brand experience?

Confirmed speaker: Christina Lim, Director, Brand & Marketing, NTUC Fairprice Christopher Strauch, Founder and CEO, GlassesGroupGlobal Gary Wheelhouse, Chief Digital Officer, Harvey Norman

10.10 Networking break and opportunity to view the exhibition REIMAGINING CUSTOMER LOYALTY

10.50 Case study: Customer Journey Mapping: How to better understand the pain, friction, and exit points of the customer to improve customer experience Confirmed speaker: Gary Wheelhouse, Chief Digital Officer, Harvey Norman

11.10 Sponsor case study: How to best integrate your data management and media execution into a single platform for maximum reach and scale

11.30 Case study: How do you engage & acquire the new digital native customer? Confirmed speaker: Roger Yuen, Chief Executive Officer, Clozette

11.50 Sponsor case study: Reserved for Dynamic Yield Confirmed speaker: Liad Agmon, Co-Founder, Director and Chief Executive Officer, Dynamic Yield

12.10 Keynote address: How will a potential e-commerce bubble affect you and your business? Confirmed speaker: Pawoot Pongvitayapanu, Founder & Managing Director, Tarad.com

12.30 Sponsor case study: Using data to grow your CRM, loyalty program and your market Confirmed speaker: Kerry Liu, CEO, Rubikloud

TURNING REVENUES INTO PROFITS 12.50 All-star panel:

How do you successfully and sustainably scale up your e-commerce business in Asia? Confirmed speakers: Kai Kux, Managing Director, Asia Venture Group Anil Srinivas, Sr. Director, e-commerce, Levi Strauss & Co Jacqueline van den Ende, Founder & Managing Director, Lamudi Philippines (A Rocket Internet Company) Lance Frey, Founder and CEO, Food Runner

13.30 Networking lunch and opportunity to view the exhibition STREAM A

DRIVING CUSTOMER

STREAM B

EXCELLENCE IN

COUNTRY CLINICS Join the interactive country

clinics to hear from an expert panel followed by in-depth

RETENTION DELIVERY & CROSS BORDER

OPPORTUNITIES

roundtables on what the biggest online trends are in

each market

(Limited to

only 10 people)

14.30 Panel discussion: How can you engage & re-engage your customers to build a long term relationship & loyalty? Confirmed speakers: Martin Li, Country Manager, Duba-B8 Simon Torring, Head of Special Projects, Luxola Viola Tan, Co-Founder and Director, Love, Bonito Wee Jonn Leow, CEO, Photobook Worldwide

Panel discussion: Investing in end to end logistics: How can you enhance your customers’ experience? Confirmed speakers: Ronan Hurley, Chief Operating Officer, Luxola Marc McAllister, VP & Managing Director of Asia Pacific, Harley-Davidson Motor Company Alexis Lanternier, Chief Supply Chain Officer, Lazada Group

Thailand: Asia’s booming market – How can e-commerce companies pave their way into a retail heavy market? Confirmed speakers: Pawoot Pongvitayapanu, Founder & Managing Director, Tarad.com Martin Toft Sørensen, Co-Founder & Managing Director, WearYouWant Minh Bui, Southeast Asia e-commerce Marketer, EcomEye Thanawat Malabuppha, CEO & Co-Founder, Priceza

Roundtable 1: What does the growth of O2O mean for the future of e-commerce in Asia? Confirmed speaker: Douglas Gan, Co-Founder, VanityTrove & Vanitee Roundtable 2: How can you drive hyper revenue growth in both your online and offline stores? Confirmed speaker: Grace Yi, Head of e-Commerce, Southeast Asia & Korea, Microsoft

15.10 Case study: How to effectively sync, use, react and monetize your data for a better understanding of customer needs Confirmed speaker: Eli Schwartz, Director of Marketing, APAC, Survey Monkey

Sponsor case study: How do marketplaces recruit sellers and providers globally with speed and scale: Solving the payment challenge Confirmed speaker: Patrick de Courcy, Head of Asia Pacific, Payoneer

15.30 Sponsor case study: How to create a seamless marketing strategy in a multichannel world

Case study: Efficient operations: How to best optimize internal processes to deliver higher value to customers Confirmed speaker: Frank Kang, Founder, Alphea

Philippines: Asia’s upcoming market – How can you overcome the inconsistencies in internet services to tap into the market with the fastest growing internet audience? Confirmed speakers: Jeffrey Siy, Co-Founder, Galleon.ph Cyrille Gattiker, Chief Product Officer, Duriana Subir Lohani, Managing Director, Carmudi Jacqueline van den Ende, Founder & Managing Director, Lamudi Philippines

Roundtable 2: How can you bridge the gap between customer engagement and paid conversions? Confirmed speaker: Punit Chahar, Director, Digital Marketing, Jabong

15.50 Panel discussion: How do you evolve from using social media as just an engagement platform to a revenue generator? Confirmed speakers: John Vincent, Associate Director, Digital Marketing & e-commerce, Marina Bay Sands

All-star panel: Are you investing in the right talent to drive innovation for an improved customer experience? Confirmed speaker: Betty Lam, Director, Vice President, E-Travel Retail, DFS Group

Mat Medcalf, Head of Digital Marketing, Target Australia Laura Yeomans, Country Manager, ShopStyle

16.30 Networking afternoon break 16.50 Asia’s half-trillion dollar e-commerce market – what changes will the market see in the next year?

To round off our 4th Annual eTail Asia we take a light-hearted look at how the Asian e-commerce space is progressing compared to our European and American counterparts. During this informal session we will grab a drink and relax while discussing how you think the e-commerce universe will evolve in Asia. Participants: Ronan Hurley, Chief Operating Officer, Luxola Shaun Lee, Co-Founder, MilkADeal

17.20 Chair’s closing remarks 17.30 End of conference