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Twitter: Ethics, Do’s & Don’ts, Rumors, Verifying Social Media Writing| Spring 2014 #SMWMC

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Page 1: Ethics, Do's & Don’ts, Rumors, Twitter

Twitter: Ethics,

Do’s & Don’ts,

Rumors,

VerifyingSocial Media Writing| Spring 2014

#SMWMC

Page 2: Ethics, Do's & Don’ts, Rumors, Twitter

Ethics

Disclosure

Source

Sensitivity

Careful with opinions

Honesty

Page 3: Ethics, Do's & Don’ts, Rumors, Twitter

Do• Connect • Have a strategy

• Share • Know your audience

• Verify • Be interesting

• Admit when you’re

wrong, publicly

• Be relatable, human

• Respond • Monitor

• Follow Rule of Thirds

Page 4: Ethics, Do's & Don’ts, Rumors, Twitter

Don’t

Steal

Delete

Ignore

Start fights

Make things up

Link bait

Link accounts

Page 5: Ethics, Do's & Don’ts, Rumors, Twitter

Learn

from

others’

mistakes

Page 6: Ethics, Do's & Don’ts, Rumors, Twitter

Selling

Page 7: Ethics, Do's & Don’ts, Rumors, Twitter

Kenneth Cole … TWICE

First about Egypt in 2011 …

Then about Syria in 2013 …

Page 8: Ethics, Do's & Don’ts, Rumors, Twitter

Log out of work accounts!

Page 9: Ethics, Do's & Don’ts, Rumors, Twitter

Nothing is Private

Don’t lose your job.

Even if your account is set to private

Screengrabs

Manual RT

http://mashable.com/2012/10/03/kitchen-aid-obama-dead-grandma/
Page 10: Ethics, Do's & Don’ts, Rumors, Twitter

Rumor Mongering: Hurricane Sandy

Page 11: Ethics, Do's & Don’ts, Rumors, Twitter

Rumor Mongering: Boston Bombing

Wrong suspects

Three bombs

More undetonated bombs

NY Terminal Evacuation

Page 12: Ethics, Do's & Don’ts, Rumors, Twitter

Verify!

Page 13: Ethics, Do's & Don’ts, Rumors, Twitter

What are your tips?


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