ethics & leadership: ingredients of excellence professionalopportunityprofessionalopportunity...
TRANSCRIPT
![Page 1: Ethics & Leadership: Ingredients of Excellence ProfessionalOpportunityProfessionalOpportunity PersonalResponsibilityPersonalResponsibility Code of Ethics](https://reader036.vdocument.in/reader036/viewer/2022062322/56649ec55503460f94bd099d/html5/thumbnails/1.jpg)
Ethics & Leadership:Ingredients of Excellence Ethics & Leadership:Ingredients of Excellence
ProfessionalProfessionalOpportunityOpportunityProfessionalProfessionalOpportunityOpportunity
PersonalPersonalResponsibilityResponsibility
PersonalPersonalResponsibilityResponsibility
Code ofCode ofEthicsEthics
Code ofCode ofEthicsEthics
Sourced & Edited by
KUMARAGURUSourced & Edited by
KUMARAGURU
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Ethics & Leadership:Ingredients of Excellence Ethics & Leadership:Ingredients of Excellence
ProfessionalProfessionalOpportunityOpportunityProfessionalProfessionalOpportunityOpportunity
PersonalPersonalResponsibilityResponsibility
PersonalPersonalResponsibilityResponsibility
Code ofCode ofEthicsEthics
Code ofCode ofEthicsEthics
![Page 3: Ethics & Leadership: Ingredients of Excellence ProfessionalOpportunityProfessionalOpportunity PersonalResponsibilityPersonalResponsibility Code of Ethics](https://reader036.vdocument.in/reader036/viewer/2022062322/56649ec55503460f94bd099d/html5/thumbnails/3.jpg)
21St Century Code of Ethics21St Century Code of Ethics
Mission: PRSA is the organization to unify,
strengthen and advance the profession of public relations
A Reasoned Approach:A Reasoned Approach:
Individual MattersIndividual Matters
Performance CountsPerformance Counts
Practice Makes Practice Makes PerfectPerfect
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Code of Ethics TransitionCode of Ethics Transition
OriginalOriginal
Compliance
Enforcement
Punishment
Directive
Secretive
Compliance
Enforcement
Punishment
Directive
Secretive
Integrity
Inspiration
Motivation
Educational
Open
Integrity
Inspiration
Motivation
Educational
Open
RevisedRevised
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Code ValuesCode Values
Advocacy
Honesty
Expertise
Independence
Loyalty
Fairness
Advocacy
Honesty
Expertise
Independence
Loyalty
Fairness
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New Code ProvisionsNew Code Provisions
Free Flow of Information
Competition
Disclosure of Information
Safeguarding Confidences
Conflicts of Interest
Enhancing the Profession
Free Flow of Information
Competition
Disclosure of Information
Safeguarding Confidences
Conflicts of Interest
Enhancing the Profession
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Ethics & Leadership:Ingredients of Excellence Ethics & Leadership:Ingredients of Excellence
ProfessionalProfessionalOpportunityOpportunityProfessionalProfessionalOpportunityOpportunity
PersonalPersonalResponsibilityResponsibility
PersonalPersonalResponsibilityResponsibility
Code ofCode ofEthicsEthics
Code ofCode ofEthicsEthics
![Page 8: Ethics & Leadership: Ingredients of Excellence ProfessionalOpportunityProfessionalOpportunity PersonalResponsibilityPersonalResponsibility Code of Ethics](https://reader036.vdocument.in/reader036/viewer/2022062322/56649ec55503460f94bd099d/html5/thumbnails/8.jpg)
Your Moral CompassYour Moral Compass
Ask and encourage questions
Look at the choices
Identify appropriate behavior
Ask and encourage questions
Look at the choices
Identify appropriate behavior
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Ethics Decision-making GuideEthics Decision-making Guide
1. Define the issue/conflict
2. Identify influencing factors
3. Identify key values
4. Identify defining parties
5. Select guiding principles
6. Make a decision, justify it
1. Define the issue/conflict
2. Identify influencing factors
3. Identify key values
4. Identify defining parties
5. Select guiding principles
6. Make a decision, justify it
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Corporate Integrity Corporate Integrity
“Integrity is about setting guidelines in three areas: work, behavior and relationships. These are concepts that can provide extraordinary language and message leadership to their organizations.”
“Integrity is about setting guidelines in three areas: work, behavior and relationships. These are concepts that can provide extraordinary language and message leadership to their organizations.”
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Ethics & Leadership:Ingredients of Excellence Ethics & Leadership:Ingredients of Excellence
ProfessionalProfessionalOpportunityOpportunityProfessionalProfessionalOpportunityOpportunity
PersonalPersonalResponsibilityResponsibility
PersonalPersonalResponsibilityResponsibility
Code ofCode ofEthicsEthics
Code ofCode ofEthicsEthics
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Chief (fill in the blank) OfficerChief (fill in the blank) Officer Reputation Integrity Risk Trust Counseling External opinion Internal opinion Accountability Conscience Etc.
Reputation Integrity Risk Trust Counseling External opinion Internal opinion Accountability Conscience Etc.
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Identifying the “Wrong” Ethical BehaviorIdentifying the “Wrong” Ethical Behavior
Lax Control Under-reporting or failing to
report infractions Overlooking bad
behavior/actions Permitting questionable methods Structuring compromising
incentives Ignoring rogue behavior
Lax Control Under-reporting or failing to
report infractions Overlooking bad
behavior/actions Permitting questionable methods Structuring compromising
incentives Ignoring rogue behavior
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Fostering the “Correct” Ethical BehaviorFostering the “Correct” Ethical Behavior
Openness Truthfulness Responsiveness No secrets Engagement
Openness Truthfulness Responsiveness No secrets Engagement
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Creating the Ethical ImperativeCreating the Ethical Imperative
Written code of ethics Employee commitment Employee training Discipline process Full disclosure Building expectations Top management leadership
Written code of ethics Employee commitment Employee training Discipline process Full disclosure Building expectations Top management leadership
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The ChallengeThe Challenge
Where does our moral compass point?
Where does our moral compass point?
Are we up to the challenge?
Are we up to the challenge? THANKS!THANKS!