ethics of online presence for law firms | alaska state bar
DESCRIPTION
This presentation was given by Jabez LeBret and Mark Homer, authors of Online Law Practice Strategies. Jabez and Mark spoke on the ethics of establishing a professional online presence for law firms, including social media, websites, blogging, getting reviews, and more.TRANSCRIPT
![Page 1: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/1.jpg)
The Ethics of Establishing a Professional Online Presence for Law Firms:
Social Media, Websites, Blogging, Getting Reviews and More MARK HOMER & JABEZ LEBRET
![Page 2: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/2.jpg)
@gngfound
JABEZ LeBRET
![Page 3: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/3.jpg)
@gngfound
MARK HOMER
![Page 4: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/4.jpg)
@gngfound
MARK HOMER
![Page 5: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/5.jpg)
@gngfound
![Page 6: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/6.jpg)
@gngfound
Our Book AMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
![Page 7: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/7.jpg)
@gngfound
Form for Your Free BookAMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
http://gngf.com/alaska-bar-book-request/
![Page 8: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/8.jpg)
@gngfound
LOOKING FOR ANSWERS 8 5 % O F CONSUMERS
FOR LOCAL BUSINESSES
R E A D ONLINE REVIEWS
U.S. INTERNET USERS SPEND 1 OUT OF EVERY 8 MINUTES
ONLINE USING FACEBOOK
G O O G L E H A S 6 7 % O F A L L S E A R C H T R A F F I C
97% OF CONSUMERS RESEARCH THEIR PURCHASES AND LOCAL SERVICES ONLINE BEFORE THEY FULFILL THEM AT A LOCAL BUSINESS
![Page 9: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/9.jpg)
ONLINE LOCAL PRESENCE
MONTHMONTHMONTHMONTHMONTHMONTH
MONTHMONTHMONTHMONTHMONTHMONTH
OF CONSUMERS USE THE INTERNET TO FIND A LOCAL BUSINESS AT LEAST ONCE A MONTH
37%
OF CONSUMERS USED THE INTERNET TO FIND A LOCAL BUSINESS IN THE LAST 12 MONTHS
95%
![Page 10: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/10.jpg)
![Page 11: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/11.jpg)
![Page 12: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/12.jpg)
![Page 13: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/13.jpg)
2005
Online = Website
2014
Online = Presence
![Page 14: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/14.jpg)
![Page 15: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/15.jpg)
2005 2014
![Page 16: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/16.jpg)
@gngfound
THE FUTURE IS MOBILE
*IDC Research Report 2013
have their phone on or near them for all but up to 2 hours of their waking day.79%
reach for their smartphone immediately after waking up62%
say they can't recall the last time their smartphone wasn't next to them.25%
Among smartphone owners age 18-44
![Page 17: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/17.jpg)
![Page 18: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/18.jpg)
![Page 19: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/19.jpg)
KEYWORDSBranded Law Firm of LeBret & Homer Jabez LeBret Mark Homer
Non-Branded Estate Planning Attorney Probate Attorney Real Estate Attorney
![Page 20: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/20.jpg)
2005
2014
![Page 21: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/21.jpg)
@gngfound
Knowledge Graph
![Page 22: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/22.jpg)
Firm WebsiteFirm Website
Images
LinkedInYelpAvvo
Page #1
![Page 23: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/23.jpg)
![Page 24: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/24.jpg)
@gngfound
Pigeon and Maps
![Page 25: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/25.jpg)
@gngfound
Pigeon
Moz: Dr. Peter Myers / @dr_pete
![Page 26: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/26.jpg)
Pigeon and Directories
![Page 27: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/27.jpg)
@gngfound
Answer Cards
![Page 28: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/28.jpg)
How do you influence Google Search to show the RIGHT INFORMATION about your firm at the RIGHT TIME?
![Page 29: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/29.jpg)
Directory Listings
![Page 30: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/30.jpg)
@gngfound
Google+ Local
16,713 Views No Branding
No Images
![Page 31: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/31.jpg)
@gngfound
Google+ Local
Replace image with g+ pic with visits data
![Page 32: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/32.jpg)
@gngfound
Google+ Local
![Page 33: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/33.jpg)
@gngfound
Google+ Local (My Business)
![Page 34: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/34.jpg)
![Page 35: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/35.jpg)
![Page 36: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/36.jpg)
Ethics issues arise when you “Claim” the listing
• You are responsible for the content of the listing if you claim
• Online Directories are acceptable form of advertising
ETHICS OF DIRECTORIES
![Page 37: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/37.jpg)
• You are responsible for the content of the listing • Business description
• Categories / Services • “A lawyer may communicate the fact that the lawyer does or
does not practice in particular fields of law or limits his or her practice to or concentrates in particular fields of law.”
• A lawyer shall not state or imply that a lawyer is a specialist in a particular field of law, unless both of the following apply:
ETHICS OF DIRECTORIES
![Page 38: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/38.jpg)
@gngfound
• Disclaimers • The inclusion of an appropriate disclaimer or qualifying language
may preclude a finding that a statement is likely to create unjustified expectations or otherwise mislead a prospective client.
ETHICS OF DIRECTORIES
![Page 39: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/39.jpg)
@gngfound
Form for Your Free BookAMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
http://gngf.com/alaska-bar-book-request/
![Page 40: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/40.jpg)
@gngfound
WHY REVIEWS MATTER
67% OF CONSUMERS
READ 6 REVIEWS OR
LESS TO MAKE UP THEIR MIND
SAY POSITIVE REVIEWS MAKE THEM TRUST A BUSINESS MORE
OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS P E R S O N A L RECOMMENDATIONS
79% 73%
![Page 41: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/41.jpg)
Image of search result with stars
![Page 42: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/42.jpg)
@gngfound
Reviews
Where to Get Reviews:
![Page 43: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/43.jpg)
![Page 44: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/44.jpg)
![Page 45: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/45.jpg)
@gngfound
Reviews
![Page 46: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/46.jpg)
@gngfound
Reviews
![Page 47: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/47.jpg)
![Page 48: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/48.jpg)
@gngfound
Reviews - The Ethics• Don’t make up pro/iles to write reviews
• You can’t write your own online reviews
• Don’t pay for reviews • “A lawyer shall not give anything of value to a person for recommending the lawyer’s services except…”
• Be careful when asking for reviews
![Page 49: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/49.jpg)
@gngfound
Reviews - The Ethics
EXAMPLE: Joe Smith leaves a review:
“Jim will win every time. He won $1 million for me in an auto accident lawsuit, Jim is the best Personal Injury attorney ever!!”
![Page 50: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/50.jpg)
@gngfound
A Culture of Reviews• Ask for paper internal review at closing meeting
• Good review: what’s their email address?
• Ask and provide a how-‐to guide
• Provide guidance on what NOT to say
• It’s not easy in Legal Profession
![Page 51: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/51.jpg)
@gngfound
WEBSITES THAT GET CLIENTS
P A S T
2002 2014
LEGALWEBSITES
COMMUNICATE
S O L V EI N F O R MS E R V E
MARKETING
P R E S E N T
COMMUNICATE
S O L V EI N F O R MS E R V ECOMMUNICATE
SOLVEINFORMSERVE
![Page 52: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/52.jpg)
@gngfound
Your Website
![Page 53: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/53.jpg)
![Page 54: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/54.jpg)
@gngfound
• Name / “Brand”
• Where are you located? How can I get a hold of you?
• Phone Number / Contact Form
• Do you understand my problem? What can you do for me?
• Proof I should call you?
• Easy to navigate and find things
• Schema Markup for Google (ask your webmaster)
WEBSITE COMPONENTS
![Page 55: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/55.jpg)
• How do I call you?
• What do you do?
• What can you do for me?
• Proof I should call you?
![Page 56: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/56.jpg)
@gngfound
Your Website
![Page 57: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/57.jpg)
@gngfound
Your Website
![Page 58: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/58.jpg)
@gngfound
Your Website
![Page 59: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/59.jpg)
@gngfound
PROOF I SHOULD CALL YOU
![Page 60: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/60.jpg)
@gngfound
Your Website
![Page 61: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/61.jpg)
@gngfound
CONTACT FORM
WARNING: Attorney Client Relationship
![Page 62: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/62.jpg)
@gngfound
CONTACT PAGE
![Page 63: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/63.jpg)
@gngfound
Your Website Disclaimer
![Page 64: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/64.jpg)
@gngfound
Responsive Design
• Fast Load Time• Access to All Content• Difficult to Code Correctly• THE RIGHT ANSWER
![Page 65: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/65.jpg)
@gngfound
Website Content
![Page 66: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/66.jpg)
@gngfound
Keyword Stuffing“Blocks of text listing cities and states a webpage is trying to rank for”
Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks
![Page 67: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/67.jpg)
@gngfound
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
Keyword Stuffing
1.Repeating the same words or phrases so often that it sounds unnatural, for example:
![Page 68: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/68.jpg)
@gngfound
Content: Blogging?
• SEO Value? • Fewer Posts, Deeper Content• Still Important• Add Personality
Ethics: •Don’t use names•Hunter vs. Virginia•Ghostwriter?
![Page 69: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/69.jpg)
@gngfound
Creating Content“This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.”
Nevada Divorce Attorney + 12 Other States
![Page 70: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/70.jpg)
@gngfoundCity PagesPractice Area Pages
Other Content
Lawyer Bio(s)
![Page 71: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/71.jpg)
@gngfound
Your Website Ethics•Any communication made pursuant to this rule shall include the name of at least one lawyer or law /irm responsible for its content
•Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].” Avoid even saying “I can [Blank] for you”
•Practice areas vs. specialist
![Page 72: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/72.jpg)
@gngfound
Your Website Ethics•Disclaimers -‐ email vs. website “advertising material”
•Make statements that imply results
•Trade Names and Distinctive Website
•Keep a record = backups!
![Page 73: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/73.jpg)
@gngfound
>25%
![Page 74: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/74.jpg)
@gngfound
Impact of Mobile
25%
9%66%
Desktop Tablet Mobile
![Page 75: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/75.jpg)
@gngfound
Mobile Website Search
![Page 76: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/76.jpg)
![Page 77: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/77.jpg)
@gngfound
Social Media
![Page 78: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/78.jpg)
@gngfound
SOCIAL MEDIA
Not a “Fad”
Good For Ranking
Looking Beyond
![Page 79: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/79.jpg)
@gngfound
Branding Cover Image
Likes Geo Info Keywords
![Page 80: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/80.jpg)
@gngfound
Branding Cover Image
Likes Geo Info Keywords
![Page 81: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/81.jpg)
@gngfound
![Page 82: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/82.jpg)
@gngfound
![Page 83: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/83.jpg)
![Page 84: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/84.jpg)
@gngfound
• Indexable by Google
• Increase your Followers
• Follow people, ReTweet, and share
• HootSuite / SocialOomph
• Be Careful “interacting”
![Page 85: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/85.jpg)
@gngfound
LINKED IN
![Page 86: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/86.jpg)
@gngfound
YOUR PICTURE MATTERS
![Page 87: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/87.jpg)
@gngfound
LINKEDIN“Skills and Expertise” now “Skills & Endorsements”
![Page 88: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/88.jpg)
@gngfound
SKILLS & ENDORSEMENTS
![Page 89: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/89.jpg)
@gngfound
Recommendation:
Edit Profile and turn off the display of Endorsements
![Page 90: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/90.jpg)
@gngfound
GOOGLE+
![Page 91: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/91.jpg)
![Page 92: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/92.jpg)
@gngfound
GOOGLE+ LOCAL
![Page 93: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/93.jpg)
![Page 94: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/94.jpg)
Social Media Nicolle Schippers ARAG Ethics Game:
Case is finally over. Unanimous verdict! Celebrating tonight.
![Page 95: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/95.jpg)
Social Media Ethics Game:
Another great victory in court today! My client is delighted. Who wants
to be next?
![Page 96: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/96.jpg)
Social Media Ethics Game:
Won a million dollar verdict. Tell your friends and check out my website.
![Page 97: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/97.jpg)
Social Media Ethics Game:
Won another personal injury case. Call me for
a free consultation.
![Page 98: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/98.jpg)
Social Media Ethics Game:
Just published an article on wage and hour
breaks. Let me know if you would like a copy
![Page 99: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/99.jpg)
@gngfound
Ethics•What counts as advice: •When the lawyer knows or reasonably should know that the unrepresented person misunderstands the lawyer’s role in the matter, the lawyer shall make reasonable efforts to correct the misunderstanding. The lawyer shall not give legal advice to an unrepresented person, other than the advice to secure counsel, if the lawyer knows or reasonably should know that the interests of such a person are or have a reasonable possibility of being in conBlict with the interests of the client.
![Page 100: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/100.jpg)
@gngfound
Ethics
• Is this Advertising: •A lawyer shall not by in-‐person, live telephone, or real-‐time electronic contact solicit professional employment from a prospective client when a signiBicant motive for the lawyer’s doing so is the lawyer’s pecuniary gain…
![Page 101: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/101.jpg)
@gngfound
Ethics•Don’t Imply Results or Mislead •A lawyer shall not make or use a false, misleading, or nonveriBiable communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law or omits a fact necessary to make the statement considered as a whole not materially misleading.
![Page 102: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/102.jpg)
@gngfound
Ethics•Creating a client relationship/ConClict of Interest
•Discovery issues -‐ Oops I didn’t want to know that
•Keep records of ads -‐ screenshots
![Page 103: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/103.jpg)
@gngfound
Ethics•Mentioning Judicial OfCicers, Neutrals etc. •State or imply an ability to inBluence improperly a government agency or ofBicial or to achieve results by means that violate the Ohio Rules of Professional Conduct or other law;
![Page 104: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/104.jpg)
@gngfound
Form for Your Free BookAMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
http://gngf.com/alaska-bar-book-request/
![Page 105: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/105.jpg)
The Ethics of Establishing a Professional Online Presence for Law Firms:
Social Media, Websites, Blogging, Getting Reviews and More MARK HOMER & JABEZ LEBRET
![Page 106: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/106.jpg)
@gngfound
Alternative Local Marketing Strategies
“OLD SCHOOL”
Take traditional marketing strategies and maximize search and social value
Win – Win - Win
![Page 107: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/107.jpg)
@gngfound
Press Outreach
• Use targeted Facebook posts to journalists
• Everyone’s a publisher – Promote to ‘trusted audience’
• Don’t just shout about your own stuff
• Get to know local press – Twitter and LinkedIn
![Page 108: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/108.jpg)
@gngfound
Press Outreach
![Page 109: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/109.jpg)
@gngfound
![Page 110: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/110.jpg)
@gngfound
Scholarships
• Direct outreach to schools (.edu)
• Scholarship websites• Social magnification• Tie into geo-location
and industry• Cast a wide net
![Page 111: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/111.jpg)
@gngfound
Sponsorships
![Page 112: Ethics of Online Presence for Law Firms | Alaska State Bar](https://reader037.vdocument.in/reader037/viewer/2022110122/559435ca1a28ab9b1a8b47a7/html5/thumbnails/112.jpg)
@gngfound
Pay to Play
• Promote quality content via social media paid posts –
save money by targeting!
• Get some rich markup back by using Adwords
• Adwords is often 2/3 of mobile top of fold
• Figure out what directories are crushing it in your
area and spend $$ for premium placement