ETHOS, PATHOS, AND

LOGOSAristotle’s Triangle

of Rhetoric a.k.a What a Speech

should sound like to your audience!

WHAT DO YOU THINK?

ETHOS

LOGOS PATHOS

WHAT DO YOU THINK?

ETHOS

LOGOS PATHOS

WHAT DO YOU THINK?

ETH

LOG PATH

Ethos, Pathos, and LogosETHOS - SPEAKER

Ethical, Credible, Trustworthy

LOGOS-INFORMATION PATHOS-AUDIENCELogical,

Emotions Consistent, Feelings,

A little You Tube Help? Ethos, Pathos, Logos help from You Tube...

ETHOS??????

PATHOS????

LOGOS?????

Rational Appeals (logos) appeal to logical reasoning ability of

readers facts case studies statistics experiments logical reasoning analogies anecdotes

Emotional Appeals (pathos) appeal to beliefs and feelings

HIGHER EMOTIONS belief in fairness love pity etc. LOWER EMOTIONS greed lust revenge avarious etc.

Ethical Appeals (ethos) sense you (author) gives as being

competent/fair/authority trustworthiness credibility reliability expert testimony reliable sources fairness

Think of how one speaks to an opponent: For example on the floor of the Senate in hearted debate the speaker would refer to "My honorable opponent." This is why one refers to the "manner of delivery."

YOUR ENTIRE SPEECH MUST… Convince your audience by using

all three aspects of the TRIANGLE of RHETORIC…

So your audience feels… 1-SAFE and COMFORTABLE2-TRUSTS WHAT YOU SAY3-UNDERSTANDS WHAT YOUMEAN THE ENTIRE SPEECH!

What is it?

What is it?