PowerPoint Presentation

Made By :Apoorva JainAkshay AroraNibhana Shetty

Introduction Established by Royal decree in July 2003 and based in Abu Dhabi, Etihad commenced operations in November 2003.The airline operates more than 1,000 flights per week to 96 passengerFleet size89Destinations96

4Ps of Etihad Airways Product Diamond First Class- Luxurious Flat bed Seat , Dining for more than 1, LED TV & Privacy rest Pearl business Class- Flat bed Seat , Dining , LCD TV and Privacy RestCoral Economy Class -

Coral Economy Class

Price Best and competitive PriceAirways utilizes the penetration pricing strategy Offers a right combination of Quality and Good servicesPrices better than competitors to gain more market shareGood value based pricing

Place Fly more than 96 destinationsFirst flight from Abu Dhabi to Al-AinCompetitive network agents to reach it targeted customersOnline Services available 24/7 Places like Europe , Africa , North America & Asia

Promotion

Advertising Website considered the primary channel . Best airline website award in 2011Sponsorship Support domestic and international events and global sportsBrand Loyalty Accumulate travelling mile points : customers gain free tickets, upgrade class, get holiday packages.Also help customers in booking a hotel and provide door-to-door service.Promotion

SWOT ANALYSIS

STRENGTHSORGANIZATIONAL STRONG POINTSFLEET SIZE - 89 NO OF EMPLOYEES - 3600BELIEVE IN QUALITY OF SERVICES BECAUSE OF THIS , WON MORE THAN 30 AWARDS BY WORLD TRAVEL AWARDS

SWOTWEAKNESSONLY 96 DESTINATIONS WHICH IS LESS AS COMPARED TO OTHER AIRLINESLONG WAITING IN PHONE CUSTOMER SERVICE

SWOT

OPPURTUNITIESTHE HIGHER GROWTH IN UAE CAN HELP ETIHAD AIRWAYS IN A LOT OF DIFFERENT ASPECTSSINCE BECAUSE OF LOT OF FESTIAVALS HAPPENING IN UAE SUCH AS D.S.F CAN HELP ATTRACT TOURISTSBECAUSE OF GOOD RELATIONS , ETIHAD OPEN OFFICES IN LEBANON, CAIRO & ALGERIA

SWOTTHREATS COMPETITORS SUCH AS EMIRATES AND QATAR AIRWAYS FLY DUBAI AND AL ARABIA TRIES TO BE CHEAPER THAN ETIHAD FOR MIDDLE INCOME GROUPNATURAL ENVIRONMENT CONDITION THREAT TO ANY AIRLINESINCREASE IN FUEL COST DAY BY DAY